As the platforms we can use to consume media increase, the competition for our attention increases. The latest Touchpoints research provides insight into current media consumption patterns and how they are changing. Access all hours We spend 8 hours and 8 minute per day consuming media, this is less than a 1% increase from 2018. 94% of adults consume two or more media platforms in the same half hour each week. Peak times for media consumption Peak times for reading news brands are still in the morning and around lunchtime. Digital media content is accessed throughout the day and we are exposed to out of home as we travel around. Peak times for watching television/video and cinema are still in the evening. Media consumption by weekly reach and hours OOH is the second largest medium with a weekly reach of 100% and 3 hours and 1 minute per day of exposure. Radio/audio takes third place with a weekly reach of 91% and average daily hours of 2 hours and 23 minutes. Year on year, radio/audio has maintained its reach but increased average daily hours from 2 hours 18 minutes in 2018 to 2 hours 23 minutes in 2019, an increase of 4%. Listening to online streaming services e.g. Spotify, Apple Music etc. has shown significant growth in 2019 with adult weekly reach now standing at 33% (28% in 2018). 15 – 34s reach is now 57% (up from 51% in 2018). Social networking/messaging is now the fourth largest medium for adults with 80% weekly reach (down from 87% in 2018) and average hours a day of 2 hours and...
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