ITV’s New Platform ITVX

Yesterday saw the launch of ITV’s new and sparkly free streaming platform ITVX replacing ITV Hub as the new home of content for ITV. The new platform provides viewers with a more exciting and improved experience offering more new and exclusive programmes.

From launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will drop new and exclusive programmes every week of the year.

Viewers can look forward to seeing their favourite past and present programmes, plus documentaries, cult classics and hundreds of blockbuster films which will all now streamed for free.

All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section on ITVX.

ITVX will premiere a collection of top quality new dramas from 8th December, which will only be available for free on the streamer including A Spy Among Friends starring Damian Lewis and Guy Pearce. At least one flagship show will then launch on ITVX per week going forward.

Flagship ITV shows will all be available on ITVX on their first day of broadcast, allowing viewers to binge watch new dramas such as Stonehouse starring Matthew Macfadyen and Keeley Hawes. 

Over a thousand films will be made available to stream each year and ITVX will launch with an impressive array of documentaries and true crime collections plus factual commissions including The Rise and fall of Boris Becker.

Those viewers who love Science Fiction won’t be disappointed with a robust offering ranging from classics including Thunderbirds and Captain Scarlet to the likes of Supernatural and Nikita. 

ITVX will represent a new and exciting way for news to be consumed by audiences. Viewers can expect to see a dedicated rail featuring the most significant and interesting stories, updated throughout the day.

ITVX’s Launch Campaign

ITVX, upon launching yesterday initiated a nationwide advertising campaign across TV, cinema, digital video, and outdoor.

The campaign aims to drive awareness, consideration and trial of ITVX and target “mainstreamers” with high impact and frequency during their launch period.

This is an audience segment, identified by research and first-party data, that increasingly watch TV content via streaming services, and are interested in “big, high quality, mainstream content”.

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ITV Hits Record Ad Revenue

ITV hits record 24% ad revenue growth!

UK TV giant ITV has reported its full-year advertising revenue which is record for 2021 and painted a very healthy post-pandemic picture across the board.

The company, led by CEO Carolyn McCall, saw total external revenue soar 24 % to £3.4 billion, a sharp rise on the COVID-impacted 2020 figure of £2.7 billion. Total revenue at its production arm ITV Studios grew by 28 % to £1.7 billion, now just 2% below 2019’s pre-pandemic levels. ITV Studios external revenue was up 30% to £1.17 billion.

Also it has been announced that ITV is combining its subscription and ad-funded streaming services in ITVX, a new digital platform that will have 15,000 hours of content at launch and a 160 million-pound dedicated budget for shows.

We’ve had great success with our client campaigns that have ran on ITV. Over the many years of working together on campaigns, we have built a great rapport with all TV and video on demand suppliers. We are currently working on some exciting campaigns, and have many bookings and proposed plans in place for the year ahead.

If you’re looking to advertise on TV or VOD products, we have specialist media buyers who can help make your adverts come to life.

Contact us today to find out more!

[email protected]

Love Island 2021 viewing figures, the best yet

Love island has continued to prove its popularity with the 2021 series averaging 3.3 million TV viewers with a 16% share. Across all devices it averaged 4.2 million viewers making it the biggest series on a digital channel since Love Island in 2019 and was up on the 2020 series by 300,000 viewers.  ITV Hub’s audience alone was 2.1 million.

The viewing figures for the 16-34 age group are impressive with 1.7 million viewers and a share of 51.8%.  It was the second most watched series across all channels second in place to Line of Duty. Love Island won the 9pm slot amongst 16-34s 45 times (excluding Saturday episodes) across its run, only beaten by some Euro matches. Viewing figures in this age group were up 100,000 and 9.8 share points compared to 2020.

These viewer statistics indicate that the popularity of Love island goes from strength to strength and how well this genre of programmes resonates with younger viewer age groups.

If you would like to target these growing audiences and would like help to reach Gen Z viewers please contact our friendly team

ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016.

However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017.

Supermarkets, banking, retail, finance, and food sectors decreased their spend.

Entertainment, leisure, cars, cosmetics and household goods continued to spend.

Production revenues helped its pre-tax profit rise 4% to £847m.