Demand in OOH advertising grows in the first quarter

As we all know travel has resumed on a nearly back to normal basis, airports are busy and international travel is back on the table for us all. This has resulted in huge growth in demand for OOH ad spaces in and around travel hubs. JCDecaux, the world’s largest outdoor advertising company has announced that their revenue growth was 32% for the first six months of 2022 hugely contributed to by the recovery of the travel sector following the pandemic.

This was evident in N. America where growth doubled to €116.2m against 2021, driven by a significant return of US air travel, with US airport advertising revenue now reaching 90% of what it was before the pandemic. Here in the UK growth was up by 72% to €143.4m.

In the second quarter of 2022 JCDecaux grew by 22% year on year, with all regions recording increases except Asia-Pacific (likely due to lockdowns continuing in China)

Overall, all elements of their business grew in the first half of 2022:

Transport ad business grew 28% organically to €459m.

Street furniture up 38% organically to €789.4m. 

Billboard advertising up by 22% to €226.4m.

It is estimated by Jean-Charles Decaux, co-CEO of JCDecaux, that the company will grow organically by “around 7%” in the third quarter of 2022. (Source:The Media Leader)

JCDecaux wins contract for the two largest UK shopping malls

JCDecaux announces that it has won the contract for the in centre advertising at Westfield London and Westfield Stratford City.

They are the premium retail, shopping and leisure destinations in London. Ranked number one and two for mall retail spend in the UK. The contract follows a competitive tender and is for a term of 8.5 years. 

They will take over the contract in November and will manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment.

With the addition of Westfield London and Westfield Stratford City, their portfolio will now cover all 25 of London’s top retail zones (source CACI). Westfield London and Westfield Stratford City deliver 52 million digital weekly viewed impressions (source: Route 27).

“JCDecaux’s expertise in selling the London and international luxury audience means they are ideally placed to share our vision for the Westfield London and Westfield Stratford City advertising portfolio. JCDecaux brings the scale, digital expertise and data insight to understand our audience and to develop our offer further. This partnership with JCDecaux will give advertisers a new opportunity to reach influential and affluent audiences at multiple touchpoints in London and will benefit Westfield shoppers with relevant and engaging advertising content on the screens.”

Paul Buttigieg, Director of Commercial Partnerships, Shopping Centre Management, Unibail-Rodamco-Westfield

“This win cements JCDecaux’s position as the number one in mall advertising in the UK and the leading provider of digital screens in all the major retail areas of London. Westfield centres offer a premium proposition with premium retailers and a premium audience and the new digital screens will make it a powerful proposition for advertisers and their brands.”

Jean-François Decaux, Co-Chief Executive Officer of JCDecaux