The July ABC’s show a steady month for newspapers. Daily market Both the Daily Telegraph and The Times recorded circulation boosts between June and July, according to the latest ABC figures. The Telegraph was up 1.1% selling an additional 3,900 copies. The Times (which includes bulks in its figures) was steady with 0.6% growth (an additional 2,600 copies). Meanwhile, the Guardian dipped -0.2% and the ‘i’ was down -1.7%. It was a steady picture in the mid-market where the Daily Express and the Daily Mail recorded slight gains of just 0.2% and 0.1%, respectively. However, in the popular market every title recorded declines of between 1 and 2%. Overall, the daily market was down just -0.5% period-on-period, and down -8.7% year-on-year. Sunday market The Sunday market performed rather well in July, with six of the 11 titles recording modest growth figures. In the quality market, the Observer, Sunday Times and the Sunday Telegraph were all up. In the mid-market, both the Mail on Sunday and Sunday Express recorded period-on-period growth. The declines in the rest of the market were slight – with the Sunday Mail in the popular market hardest hit at -1.6%. Overall, the Sunday market was up 0.3% between June and July – but was down -11% year-on-year. Source: https://mediatel.co.uk/newsline/2018/08/16/july-abcs-a-steady-month-for-newspapers/ If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
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