It’s been a bleak month for newspapers, with only one title in the entire daily newspaper market boosting their circulation figures. Daily market Only one title (the Financial Times) in the entire daily newspaper market was able to boost its circulation figures in June, while the overall market declined 1% month-on-month and 9.2% year-on-year. Despite a drop over the year of -5%, the Financial Times was up 1.1% between May and June, shifting an extra 2,000 copies. The broadsheet’s total circulation now stands at 183,300. However, all other titles in the daily market saw their circulations decline last month. The Guardian was down almost -2% to 138,000, while The Times was down -0.7% to 428,000. Elsewhere, the Daily Mail was down -1% to 1.26m, and the Sun down -1.5% to 1.45m. Sunday market No title in the Sunday market recorded any circulation growth in June. Overall the entire market was down -4.4% month-on-month, and -12.4% year-on-year. In the quality market, the Observer was down -2.6% to 166,300, the Sunday Times down -6.6% to 721,800, and the Sunday Telegraph (no longer reporting any free bulks) was down -4.9% to 288,500. Meanwhile, the Mail on Sunday was down -4.8% – a drop of almost 54,000 – to a little over 1 million, while the Sunday Express dropped -6.3% to 295,300, a drop of almost 20,000. Source: https://mediatel.co.uk/newsline/2018/07/19/june-abcs-a-bleak-month-for-newspapers/ If you want to make sure your using your marketing budget to its full potential, give our team a call on 02921 320 200 or email at...
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