Reaching a young audience: Love Island

With Love Island’s fifth series well under way, is it targeting a younger audience and how could your brand benefit from it’s reach?

First Episode

The first episode, launching on 3rd June, had an overnight audience of 3.3m viewers and 18.5% share of individuals. Across all devices, the show had a peak audience of 4.2mMaking it the biggest launch for the show yet.

The first episode also made waves on social media. Within the first 24 hours alone, there were 325,000 tweets about Love Island series 5 episode 1. The launch of the series also received 98.5 million impressions.

Consolidated Rankings

In the consolidated rankings, episode 1 achieved an incredible 4.6m TV viewers, making it both Love Island UK’s and ITV2’s biggest audience ever.

A further 1.3m viewers watched on non-TV devices, taking the total average audience of the launch episode to an impressive 5.9m viewers.

This makes Love Island the biggest programme of the year so far across all channels for both 16-34s and 16-24s.

Most watched programme on all channels

Love Island UK was the most watched programme on any channel for the first time ever on Sunday 16th June (episode 14) with an incredible consolidated rating of 5.6m viewers (TV+online) beating all other shows including Gentleman Jack (BBC One), Top Gear (BBC Two) and Soccer Aid (ITV).

The Morning After Podcast

Love Island hasn’t just been performing well on screens, viewers are also tuning into the podcast. Love Island: The Morning After Podcast has had over 1.6 million downloads to date and is at number 1 in the UK podcast charts!

Does your brand need to target a young audience? Get in touch to find out how we can help, or visit our VOD page to find out more.


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