How have our listening habits changed with our new lifestyles? The way in which we consume audio media has changed. The below diagram from DAX shows how before coronavirus we would have listened to the radio while we ate breakfast, then perhaps streamed a podcast or music on our commute, before settling into commercial radio at our place of work. On our commute home we may have streamed music or a podcast again, before streaming once more while at the gym, and then finishing perhaps with another podcast or the radio. However, with our commutes cut down to the living room, and the gyms closed – how has this affected our listening habits? Commercial Radio 38% of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home. These listeners are now tuning in for an average of 26 hours every week, compared the average time spent listening of around 14 hours a week prior to the health crisis. Radiocentre The research from Radiocentre shows that the driving audience behind the surge in radio listening are those who would previously have listened during their commute and work day. 45% of this group are listening to more radio now – on average for an additional two hours each day. Reasons cited for the extra listening include: keeping in touch with the outside world (90%)keeping them informed (89%)keeping them company (84%)radio delivers trusted news (68%)they trust the radio more than other news sources (51%) Why add radio into your marketing plans? Adding...
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