RAJAR Q3 results are now in!
Here are the top stats from Q3 for the period starting June and ending September.
Data has revealed that the weekly population of all radio listeners has remained the same as Q1 and Q2 in Q3 with 88% and has remained at 49.5 million people.
Here are some interesting stats to begin –
- The average number of weekly hours listened to radio for this Quarter is 1.016 billion hours
- The average radio listener tunes into 20.5 hours of Live Radio per week.
- 43 million adults (15+) are tuning into radio digitally each week.
- In an average week, digital listening accounts for 714 million hours, with a listening share of 76%, up by 2% since Q2.
- Listening via DAB has a 42% share of listening, Online has 24% and DTV is 4%.
- AM/FM listening hours share is less than a third with 30%.
- 32% of adults (15+) claim to listen to Podcasts at least once per month.
National RAJAR listening figures
They’ve done it again! Heart and Capital remain the largest 2 commercial radio brands, resulting in Global leading the radio market with 26.4 million weekly listeners, up by 6% since Q2.
In this quarter, The UK’s largest radio station Heart, achieved its highest-ever audience of 11.3 million weekly listeners across the UK.
Capital has reached a milestone of 8 million weekly listeners, increasing by an incredible 200,000 listeners since Q2.
Following a successful Q1 and Q2, Bauer’s Greatest Hits Radio has grown again in Q3, achieving 6.2 million weekly listeners.
Welsh RAJAR listening figures
Heart South Wales now has 432,000 weekly listeners, up 29,000 from Q2, making it the station with the most listeners in all of Wales.
Nation Radio Wales reached 150,000 weekly listeners an increase of 20,000 since Q2.
Greatest Hits South Wales’ weekly listeners increased by 20,000 from Q2 to Q3, reaching a total of 102,000
Even though Capital is still the biggest commercial radio station in the UK, Capital Northwest, and Wales’ reach decreased by 14,000 listeners from Q2 to Q3, yet it is still quite high at 107,000 listeners per week. Capital South Wales’ reach also decreased slightly by 6,000 listeners per week.
Although radio listeners have switched stations, they still regularly tune in to the medium highlighting that there is still a market for radio advertising! Millions of people can still hear your message; to be heard at the right time, get in touch with our team today!
Television advertising continues to be an effective and impactful method of advertising, TV-focused campaigns outperform those without by 35%; below are some reasons why traditional advertising should remain a part of any marketing mix:
- Wide reach
TV advertising has a vast-reaching audience as well as the capacity to quickly and frequently connect with a wide range of demographics. The average UK resident is expected to see around 40 TV adverts daily, reaching as many as 70% of the population in a single day (Improve Marketing 2023).
Brand credibility can be enhanced immediately by featuring on main TV channels and during well-known programs. Consumers of TV adverts frequently perceive brands that advertise on TV as more reliable and trustworthy with 40% of UK residents believing messages delivered on them. (Statista 2023).
TV adverts are often aired repeatedly, and your brand can be seen multiple times in a single day. The combination of repeated visuals, audio, and storytelling can create a long-lasting memory for a single viewer and for wider audiences. 3 or 4 repetitions of one TV commercial are sufficient to keep a viewer’s attention (Themediaant 2022).
- Complementary advertising
TV advertising is seen to be complementary to many other forms of media, a multi-media approach with the same campaign can significantly amplify brand presence. TV and Digital have a significant connection, TV advertising has been shown to increase the visibility of digital ads as well as organic interaction (Improvemarketing, 2023)
- High ROI
TV advertising has the highest ROI of any media, generating an average return of £1.79 for every £1 spent, accounting for 71% of all advertising revenue (Thinkbox, 2022).
- Brand awareness
TV advertising increases brand awareness by 20% as well as brand consideration by 27%, and purchase intent by 15% (Thinkbox 2023).
Considering the benefits above, why not incorporate or enhance your brands’ exposure on TV?
So, if you need help with being seen through TV advertising, get in touch with our experienced team today!
Q4 – The golden quarter
Christmas is less than 100 days away and the build-up during the final quarter of the year is referred to as the ‘Golden Quarter’ since it brings in more revenue than the previous three quarters combined. With an expected £22 billion in consumer spending through Q4, businesses need to step up their advertising in order to really get the attention of customers.
Black Friday has become one of the biggest days in the retail calendar for Christmas shopping, with retailers hoping to benefit from increased traffic and sales as well as eager consumers hunting for a bargain.
This year, customers anticipate significant Black Friday and Cyber Monday deals; it has been estimated that 84% are prepared to make a purchase.
The top items people want to cross off their lists this year are electronics, technology, and clothes.
Christmas is definitely the most wonderful time of the year, making it the holiday of all holidays with a considerable share of all annual retail occasions (January Sales, Easter, Summer Holidays, Back to school, Halloween, and Black Friday) with 45%.
Christmas is the most wonderful time of the year, making it the holiday of all holidays. Each year, it has been estimated that 85% of all Brits shop for the Christmas season.
Christmas is a time for spreading love by giving and receiving; despite tough times, 55% of Brits say they will be spending more this year than they did last on gifts. 7 in 10 people stated they are
prioritising spending on gifting.
Source: (Clearchannel, 2023)
Social Media Statistics Update
At the end of the Q4 of 2022, there were 4.9 billion people globally who use one or more social media platforms daily (Forbes, 2022).
An average person spends 145 minutes every day on social media (Workup, 2022).
Short-form video will remain the top marketing content format for 2023, it has the highest ROI and growth rate, with 90% of marketers now using this media format (HubSpot, 2023).
- Facebook has remained the most-used social media platform with 2.98 billion monthly active users as of Q1 of 2023, a 7.18% increase year on year (Dean, 2023).
- On average 78.63% of these users use the platform daily, equivalent to 1.9 billion (Dean, 2023).
- At the end of 2022, it was estimated that there were 1.28 billion monthly users, it has been forecasted there will be an increase to 1.44 billion (Dixon, 2022).
- Static images posted on Instagram achieved an average reach of 1,850 users and carousels reached an average of 2,325 users (Dixon, 2022).
- At the end of 2022 there were 2.5 million active monthly users (Omicore, 2023)
- The average time spent on YouTube globally is 19 minutes daily (Omicore, 2023)
- 500 billion YouTube videos are watched daily (Omicore, 2023)
- In 2022, there were 229 million daily active users, this is a 15.9% increase compared to 2021 (Oberlo, 2023).
- On average, 500 million tweets are shared daily (Oberlo, 2023).
- 6 out of 10 (59.2%) Twitter users globally are between 25 and 49 years old (Statista, 2021)
- TikTok had 1.6 billion active monthly users at the end of 2022 and is estimated to reach 1.8 billion by the end of 2023 (Kurve, 2023)
- Gen Z dominates TikTok, with 83% using the platform in Q1 2023 (Kurve, 2023)
- TikTok is the most engaging social media platform, with an average session length of 10.85 minutes, the time spent on TikTok globally in 2022 was a mammoth 68 billion hours.
- Over 1 billion videos are viewed daily (Kurve, 2023)
- TikTok has the highest engagement rate 4.25% compared to Instagram 0.60% (Kurve, 2023)
If you need some help with any areas of your marketing, get in touch by emailing us on [email protected]
Penarth Advertising Agency hits landmark 15 years in Business.
The Media Angel, based in Penarth has had lots to celebrate since Managing Director, Alison Debono set up the agency in 2008. They have the accolade of working with many prestigious clients from multiple sectors, some of whom have remained clients for 15 years. Their achievements within the media industry have been acknowledged by their numerous awards, won over the years for their strong campaigns that have helped clients achieve their goals.
Over the last 15 years this award-winning media planning and buying agency, have helped clients achieve their objectives by creating impactful advertising campaigns that have delivered results, particularly for clients within the leisure, travel and tourism, education, charity and retail sectors; they consider it a privilege to have worked with brands including, KLM, Cardiff Airport, Casio, Spar, Swansea University, Hugh James, Public Health Wales, National Botanic Garden of Wales, National Trust Wales, Barnardo’s, Ty Hafan.
Alison has been the driving force behind the Media Angel, having gained extensive experience in the advertising industry across Radio and TV she admits that “I loved helping clients reach their goals and achieve great results but in the end got frustrated by the limitations of being able to only offer one media solution and only utilise a fraction of their budget. Prompted by a long-standing client, I set up on my own with that client being my first customer!”
The team at The Media Angel have a vast range of experience working directly in TV, Radio, Sponsorships, Press, Digital, Websites, Design and Social Media and with over 60 years of expertise are able to tailor bespoke marketing solutions, delivering results to clients locally, nationally and internationally as far as India, Australia and The USA.
Alison’s highlights from the last 15 years range from being a mainstay advertising agency in the Welsh media landscape setting up just before the recession of 2008, more recently getting through the Covid pandemic, to being crowned winner of ‘Best Advertising Campaign across Wales’, finalists at the National DRUM Marketing awards in London against International Brands,to being a sponsor at marketing events and The Cardiff Life Awards and…not forgetting loving helping clients with their launch campaigns such as Qatar airlines initial launch from Cardiff Airport in 2018.
She’s proud to have secured the coveted sponsoring of ITV Cymru Wales Weather for a travel brand for 2 years and has negotiated amazing deals for our clients, helping them achieve brilliant results.
When asked what contributes to The Media Angel’s success, Alison says “ It’s my team. I’ve always been lucky to have a passionate, loyal and dedicated team around me and the success of the company comes from their commitment, passion and hard work.
We have strong relationships with our clients and really do care about all their campaigns. We thoroughly research all possibilities for our clients and aim to overachieve in delivery and deliver excellent results. We take care of campaigns from start to finish and continue to monitor and optimise to ensure the client is getting the very best for their budget. Our post campaign analysis provided to our clients often illustrate great added value”
The Media Angel are excited to see how the next 15 years evolve in this ever changing media landscape.
Q1 2023 Rajar Figures are announced
Here are a few top line stats from 2023’s first Rajar.
Overall 88% of the adult population listens to the radio weekly – 49.4 million people.
Digital listening is 68% – 39% DAB and 24.4% online.
BBC local radio network is down 7% from 5.6m to 5.2 weekly reach.
BBC Radio London drops from 625,000 weekly reach to 564,000 weekly reach – down 10%.
Commercial radio has come up trumps, with 38.7m listeners tuning in weekly. Global – 26.7m, Bauer 22.4m reach and News Broadcasting 6.7m reach.
Listening using online platforms has increased to 28%.
Global’s Heart, Capital and Smooth are the top 3 stations in the UK.
Bauer’s digital listening is bigger than the industry average at 77.7% compared with 67.7%
A number of stations including Greatest Hits Wales, Capital North Wales, Nation & Heart South Wales have all seen a fall in their reach since the last quarter of 2022.
Greatest Hits Wales 86,000 to 72,000
Capital South Wales 175,000 to 154,000
Heart North Wales 114,000 to 76,000
Heart South Wales 439,000 to 426,000
Nation Radio 173,000 to 162,000
Radio Pembrokeshire & Radio Carmarthenshire retained their listener reach of 19,000 and 18,000 with high average hours per listeners of over 9 and 10 hours each.
Weekly listener hours are down slightly across other local station too with Heart South Wales retaining just about the same amount of hours (7.6) average hours per listener.
A Look at 2023 Media Outlets
1. A slower advertising growth
Global advertising is expected to increase by 5.9% in 2023, according to the latest forecast from Group M.
Connected TV is likely to be a big global player in terms of increase in revenue.
2. Digital Subscriptions slowdown in growth
Growth for most subscription platforms are achieving period-on-period gains of 5% or more, which is a dip from lower double-digit figures at the same time last year. As a result streaming platforms will have to increase their output to retain existing subscribers and encouraging new ones and will need to revise and offer new packages and products. The cost of living crisis will leave many subscribers re-evaluating the platforms they need/want to keep.
Increasingly, brands recognise how vital customer trust in them is, they want make sure they align their brands with highly reliable and reputable content.
News publishers need to look at the breadth and tone of their output using accessible and easier to understand content. Moving away from “fake-news” and embracing new content styles such as constructive or solution looking journalism, aiding trust from their readers and in turn advertisers.
4. Reaching Gen Z where they are
Media is consumed differently by Gen Z’ers, thus proving a challenge to advertisers who are keen to target this audience. Their use of YouTube, Tik Tok and music streaming services such as Spotify make them a more complex demographic to connect with. It has been suggested that in order to gain traction with this market, collaboration with them will gain greater insight…such as the use of focus groups or hiring from the demographic to help create content that will speak to and engage with their peers.
Jon Birchall, Director of Editorial Strategy at the LADbible Group says “ For us to build a media that is essential, inclusive, and as such commercially viable, for 2023 and beyond, we must listen to youth audiences and empower young talent to fundamentally redefine what news is and the role it plays for the next generation.”
Publishers need to meet Gen Zers where they are, and communicate in a style and format that speaks to them. Creating tailored products, hiring and empowering Gen Z talent, and engaging with audiences off-platform on YouTube, TikTok and Instagram, are likely to be essential to any successful approach.
5. Audiences spend over 2 hours a day with publishers’ content
As highlighted, a drop in the growth of subscriptions, audiences lack of trust in news outlets and media does not take away from the fact that audiences are still consuming their content.
On average, internet users around the world spend 2 hours 9 mins a day on this type of content, slightly less than social media (2 hours 28 mins)
This makes for a firm foundation for publishers to build on in the year ahead, engaging with audiences and using this engagement to build products, advertising and reader revenue strategies that tap into these consumption habits.
Despite these challenges, the media industry remains full of potential for those who are able to adapt and find new ways to connect with their audiences. Whether through subscriptions, advertising, or other forms of revenue, there are opportunities for publishers to thrive in the face of these challenges.
It’s Rajar Q3 2022!!
Good news for digital Radio
41 million adults aged 15+ are now tuning in to radio via a digitally enabled platform (DAB, DTV, Online, App, Smart Speaker) each week. 66% of the population claim to own or have access to a DAB radio. 74% of the population tune in to digital radio every week. 66% of weekly listening hours are consumed digitally. Listening via a DAB has 39% share of listening, Online has a 24% share and DTV is 4%.
A General overview
- 88.8% of the adult UK population that’s 49.7 million adults tuned in to radio in Q3
- Radio weekly hours are up at 1.02 billion from 998 million in Q2
- Live radio average listening hours 20.6 hours per week
- Commercial radio reached 5.2m listeners more than BBC radio
- 41 million adults are reached via a digitally enabled platform weekly
National Commercial Stations
- Global has 24.4% share with 246m hours with 25.4m listeners a week.
- Heart is the UK’s biggest commercial radio brand with over 10m listeners. It’s the most listened to commercial station in London with 1.8m weekly reach.
- Capital has the second largest reach after Heart with a weekly reach of 7.4 m, down 3.5% year on year across the UK,
- Smooth Radio remains the UK’s third largest commercial radio station, with 5.6 million weekly listeners, up 123,000 listeners .
- Radio X has increased its listeners by 70,000 now nearly 2m weekly listeners.
- Virgin Radio has lost 7% of its listeners with Chris Evans Breakfast listeners also decreasing from 869,000 listeners to 776,000
- KISS has grown to 2.7m listeners, up 7.2% yearly as has Magic to 2.8m
Local Commercial Stations
- Heart South Wales’s reach is 450,000 up from Q2’s 396,000 with an average of 8 hrs per listener.
- Radio Pembrokeshire’s weekly Reach has dropped from 23,000 to 20,000, Radio Carmarthenshire’s weekly reach is 143,000, both reaching 19% of the population in their areas.
- Capital South Wales has a reach of 196,000 with average listening hours of 3.9 hours, an increase of 8,000 listeners.
- Capital North Wales and Heart North Wales have increased their listeners by 7,000 and 25,000 respectively.
- Nation Radio’s reach has increased by 18,000 to 150,000 a reach of 8%
- Easy Radio Wales (was Swansea Bay radio) has lost listeners and has a reach of 11,000 down from Q2’s reported 14,000
New Elizabeth Line offers dynamic OOH opportunities
After a 19 billion pound spend and over schedule, London’s Elizabeth Line has this week been launched. This Crossrail train service provides more variety and faster services to the public in London. The Elizabeth line will revolutionise the way people travel across the Capital. Stretching 100km from Reading and Heathrow in the West through central tunnels across to Shenfield and Abbey Wood in the East, the Crossrail service is expected to carry 200 million people every year to 41 stations (10 of them new).
Advertising on the London Underground has always been an effective way to reach mass and varied audiences with millions of commuters, visitors and fun-seekers using the network daily. These new stations will have big, bright and beautiful advertising spaces to draw audiences in with strategic positioning and captivating experiences. There are a vast number of formats for advertisers to tell their stories with 329 new advertising displays overall. Eight central stations feature seven pairs of full- motion enabled Digital Ribbons and 16 new-format Digital Runways, made up of 235 platform edge screens (only available on the Elizabeth Line) In addition there are four high impact, ultra-HD Digital Gateway screens and 32 new digital billboards (D6’s) installed in high visibility locations such as ticket halls and corridors.
‘Advertising infrastructure is often added as an afterthought to major building projects. However, the advertising team here were actively involved with the main architect from very early in the design stage. A “less is more” approach was taken, always thinking about, passenger flows, viewing angles and importantly the overall design aesthetic. The impact is unmissable.‘
Big brands that have so-far acquired sites include Google, Money Super Market, Reed.co.uk, Sage and Schweppes. We will be keeping a keen eye on other advertisers who have been attracted by these new sites.
If you are interested in finding out some more information on outdoor advertising or how to get your brand seen on the NEW Elizabeth line, contact our team today
What will come of Christmas Advertising 2020
Will advertisers deliver a much needed dose of happiness and joy, or will Covid-19 be adding more doom and gloom? Not to sound like the Grinch but Covid-19 has ruined 2020 and Christmas this year is not going to be the same.
As always, this time of year is when brands begin to roll out their Christmas ad extravaganzas. Not only are they vital for business, but research last year found advertising plays a key role in getting people in the festive mood, and in these times, rarely has there been a greater need to lift the public’s spirit. Consumers are crying out for advertisers to provide some festive cheer!
But for marketers and designers having to devise relatable Christmas ads while being uncertain as to what Christmas will even look like this year, the challenge is huge..
Each year, big brands like John Lewis and Amazon can be relied upon to dig deep into their budgets and bring out the big bucks to spend on their blockbusters, as they battle to win the Christmas ad showdown.
The campaigns released so far have been a mixed bag of attempting to distract customers from the pandemic, and directly addressing the elephant in the room. Amazon has been widely commended for sensitively approaching the topic in a way that doesn’t feel downbeat. Argos on the other hand decided to swerve the topic altogether and is all about possibilities and dreams. Seeing Christmas through the eyes of children. The hotly anticipated John Lewis advert has also now arrived and is part of a campaign called ‘give a little love’ which aims to raise 5 Million pounds to help 100,000 families in need. They always create a tear jerker!
There is the issue of family gatherings; how would advertisers be able to recreate these group scenes without knowing if people would be able to get together? Which is why Argos went down the route of ‘magic’, which it used as a way to talk about dreams coming true, depicting young magicians seeing their extended family in a dreamlike theatre setting.
This Christmas looks to be one for the history books. There’s no doubt that brands will be less generous with their ad spend, but that doesn’t mean consumers should expect no gifts. We hope you all receive that magic and sparkle that everyone deserves during the festive period.
If you need help with your Christmas advertising contact our friendly team [email protected].
Global leads the UK commercial radio market with 25 million weekly listeners
This quarter RAJAR have released information that door to door audience surveys were not possible during Q2 2020 due to Covid-19.
RAJAR numbers are still based on the Q1 surveys, but run on a 12 month roll to provide a larger sample. They also include up to date census data. The figures below are based on this data.
- Heart- Heart remains the UK’s biggest commercial radio brand with 9.6 million people tuning in every week.
- Capital- Capital remains the UK’s no.1 hit music brand with 7.9 million weekly listeners.
- LBC- Leading Britain’s Conversation, LBC reaches 2.7 million listeners across the UK each week.
- Capital XTRA- Capital XTRA reaches a huge 1.9 million people across the UK every week.
- Smooth- Smooth is the UK’s third largest commercial radio brand with 5.7 million tuning in each week.
- Classic FM- Classic FM again cements its position as the UK’s most popular classical music station with 5.5 million weekly listeners.
- Radio X- Nationally, Radio X reaches 1.7 million listeners every week.
- Gold- Gold reaches an audience of more than 1.3 million listeners every week
- Ashley Tabor-King OBE, Founder & Executive President of Global, said: “I’m incredibly proud that Global brands continue to lead the commercial radio market with the top 4 UK commercial stations, Heart, Capital, Smooth and Classic FM.
Over the past 4 months, as the world has gone through incredibly challenging times, people’s daily habits have shifted and we have all made huge adaptations in our lives. However, radio has remained a constant source of information, entertainment, company and comfort.
If you need help with a radio campaign, please contact one of our team here: [email protected].
Source: Global Media & Entertainment Limited
The year of the ‘Staycation’
The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination.
Now is the time to go outdoors! Outdoor advertising in the UK is on the up!
The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres.
£48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy*
OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field)
OOH campaigns see 47% uplift in sales activity effects V’s non users
Whatever your message, we are here to help…
Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising.
If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected].
Source: Parkdean Resorts’ 2020 Staycation Market Report