What will come of Christmas Advertising 2020

What will come of Christmas Advertising 2020

Will advertisers deliver a much needed dose of happiness and joy, or will Covid-19 be adding more doom and gloom? Not to sound like the Grinch but Covid-19 has ruined 2020 and Christmas this year is not going to be the same.As always, this time of year is when brands begin to roll out their Christmas ad extravaganzas. Not only are they vital for business, but research last year found advertising plays a key role in getting people in the festive mood, and in these times, rarely has there been a greater need to lift the public’s spirit. Consumers are crying out for advertisers to provide some festive cheer!But for marketers and designers having to devise relatable Christmas ads while being uncertain as to what Christmas will even look like this year, the challenge is huge..Each year, big brands like John Lewis and Amazon can be relied upon to dig deep into their budgets and bring out the big bucks to spend on their blockbusters, as they battle to win the Christmas ad showdown. The campaigns released so far have been a mixed bag of attempting to distract customers from the pandemic, and directly addressing the elephant in the room. Amazon has been widely commended for sensitively approaching the topic in a way that doesn’t feel downbeat. Argos on the other hand decided to swerve the topic altogether and is all about possibilities and dreams. Seeing Christmas through the eyes of children. The hotly anticipated John Lewis advert has also now arrived and is part of a campaign called ‘give a little love’ which aims to raise 5 Million pounds...
Global leads the UK commercial radio market with 25 million weekly listeners

Global leads the UK commercial radio market with 25 million weekly listeners

This quarter RAJAR have released information that door to door audience surveys were not possible during Q2 2020 due to Covid-19. RAJAR numbers are still based on the Q1 surveys, but run on a 12 month roll to provide a larger sample. They also include up to date census data. The figures below are based on this data. Heart- Heart remains the UK’s biggest commercial radio brand with 9.6 million people tuning in every week. Capital- Capital remains the UK’s no.1 hit music brand with 7.9 million weekly listeners. LBC- Leading Britain’s Conversation, LBC reaches 2.7 million listeners across the UK each week. Capital XTRA- Capital XTRA reaches a huge 1.9 million people across the UK every week. Smooth- Smooth is the UK’s third largest commercial radio brand with 5.7 million tuning in each week. Classic FM- Classic FM again cements its position as the UK’s most popular classical music station with 5.5 million weekly listeners. Radio X- Nationally, Radio X reaches 1.7 million listeners every week. Gold- Gold reaches an audience of more than 1.3 million listeners every week Ashley Tabor-King OBE, Founder & Executive President of Global, said: “I’m incredibly proud that Global brands continue to lead the commercial radio market with the top 4 UK commercial stations, Heart, Capital, Smooth and Classic FM. Over the past 4 months, as the world has gone through incredibly challenging times, people’s daily habits have shifted and we have all made huge adaptations in our lives. However, radio has remained a constant source of information, entertainment, company and comfort. If you need help with a radio campaign, please contact one...
The year of the ‘Staycation’

The year of the ‘Staycation’

The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination. Now is the time to go outdoors! Outdoor advertising in the UK is on the up! The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres. £48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy* OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field) OOH campaigns see 47% uplift in sales activity effects V’s non users Whatever your message, we are here to help… Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising. If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected] Source: Parkdean Resorts’...
The Media Angel in National Finals of Prestigious Marketing Awards

The Media Angel in National Finals of Prestigious Marketing Awards

For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43%  to the Gardens . The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies. The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook. We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio.  We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.” The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel,...
UK’s Top 20 Strongest Brands Revealed

UK’s Top 20 Strongest Brands Revealed

The Top 20 strongest brands in the UK has been voted for and Lego has come out at the top! The Centre for Brand Analysis asked 2,500 consumers to rank each brand for quality, reliability and distinction. Previous winner British Airways fell out of the Top 20 all together as did Google and Amazon. Rising brand names in the top 20 are Gillette in second place, and Apple in third. Marks and Spencer has overtaken John Lewis who is now in 15th place with M&S in seventh. BP, Shell, Disney and Heathrow all re entered the top 20 this year, whilst household brands, Andrex, Coca Cola and Heinz retained a position in the top 10. Top 20 1. Lego 2. Gillette 3 Apple 4. Andrex 5. Coca-cola 6. Disney 7. M & S 8. Boots 9.Heinz 10. BMW 11. Cadbury 12. Rolex 13. BP 14. Shell 15. John Lewis 16. Heathrow 17. Jaguar 18. Kleenex 19. Visa 20. Haagen – Dazs If you need help ensuring your own brand appears amongst the right media platforms so you STAND OUT and get results, contact our award winning team for impartial media planning and buying expertise on [email protected] or call us on 02921 320 200 #lovemarketing  ...