The year of the ‘Staycation’

The year of the ‘Staycation’

The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination. Now is the time to go outdoors! Outdoor advertising in the UK is on the up! The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres. £48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy* OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field) OOH campaigns see 47% uplift in sales activity effects V’s non users Whatever your message, we are here to help… Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising. If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected] Source: Parkdean Resorts’...
Improve the way you use LinkedIn for business

Improve the way you use LinkedIn for business

The latest blog from Cardiff marketing agency, The Media Angels. In the first post of our new blog series, how can you improve the way you use LinkedIn for business? 1. Post blog articles, written by you or relevant to your industry This is a great way to involve your other social media channels. You could link to your recent blog articles, try captioning with an open question and tag relevant pages. If you don’t have a blog, you can link to other news articles relevant to your business. LinkedIn isn’t as advanced as other social media in that you can’t ‘like’ or ‘share’ another page’s posts. But by creating your own content, it helps keep your followers involved. 2. Keep your information up to date; website address, phone number, email etc As LinkedIn is quite a limited platform for a business. It’s important to make sure that the information which is on there, is correct! If you change address, phone number or contact email make sure to keep it updated on your LinkedIn page too. We use our “About Us” section to tell people who we are and what we do. It’s a chance to get your brand’s personality across. You could also use this section to detail services your business provides. 3. Create a cover photo to add colour and more information Like other social media sites, on LinkedIn you can create a cover photo for your page. It’s quite narrow, so make sure all your information is shown! This is a good way to add some personality to your business page. 4. Analytics, analytics, analytics! Most...
How are people using media in 2018?

How are people using media in 2018?

Attest’s media consumption report 2018 is a survey of 1,000 people taken in July 2018 to compile a report on the habits of UK consumers. What’s their verdict on some of the biggest platforms? Television  86.8% of Brits report watching more than one hour of television every day, a rise from 82% in 2017. When it comes to streamed and on-demand television, use has risen dramatically since 2017. Women tend to watch more streamed television than men, with 75.7% of female respondents tuning in for at least one hour per day, versus 64.1% of men. Londoners are more likely to tune into Netflix, Amazon Prime or similar for 1-2 hours every day (47.7%) The ITV Hub app ranked as the second most downloaded iPhone app of May 2018. Music Streaming The most popular paid-for music streaming service is Spotify (35.1%). However, Apple Music (27%), Youtube (25.3%) and Amazon Music (19.7%) are close behind. News Media Younger generations seem to be more interested in newspapers than older generations, with 37.7% of those aged over 40 admitting they do not read a printed newspaper on a regular basis, compared to just 23.2% of under 40s. Magazines Digital Media Digital advertising grew at its fastest rate for nine years in 2016. But how are consumers using social media? Source: Attest Media Consumption If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
British Birds of Prey Centre opens in National Botanic Garden of Wales

British Birds of Prey Centre opens in National Botanic Garden of Wales

The British Birds of Prey Centre opened its doors for the first time on Friday 1st June. The new Centre features 20 native brds of prey and offers visitors incredible, close-up encounters with hawks, falcons, kestrels, kites, buzzards and even eagles. The centre’s director Emma Hill told the Garden: “This will be one of the very few places in the whole of the UK you can see a golden eagle flying.” Already a hit with people of all ages, the Centre has two flying displays every day and a daily owl show too. The Botanic Garden’s director Huw Francis welcomed the news of the British Bird of Prey Centre opening, saying that, with this latest addition to the menu of attractions, the Garden offer is getting close to being irresistible: “With rising visitor numbers, great reviews and a growing reputation, the Garden really is going from strength to strength. This June 1st opening is another huge milestone for us and we cannot wait to introduce our visitors to the fantastic world of birds of...
The battle for top spot: Snapchat, Instagram and Facebook

The battle for top spot: Snapchat, Instagram and Facebook

It’s been a rocky start to 2018 for some of the social media giants! When Instagram began testing adverts, they had just reached 150 million daily users. This month, Facebook has announced they are rolling out the function in the US, Brazil and Mexico. Eytan Oren, CEO of full-service agency Block Party, said his agency tracked 100 brands for two weeks in March and found that 79 of them were using Instagram Stories, while just seven were using Facebook’s version, but a look at those same 100 brands today revealed that seven had posted Facebook Stories in the past 24 hours alone. A year ago, the stories function in the Facebook app wasn’t well-known, or well-used. But now, the function is being used more and more, and the hope is that the ads will be targeted to get people interested in new products and services. Instagram are also releasing new features; the ability to add an image post to your story was added last week, allowing users to easily share content. However, Snapchat is faring less well than the other “big two” after a disastrous re-design earlier in the year. The new offering from Snapchat is the introduction of un-skippable ads and it may not be their best move. Snapchat attempt to appease unhappy advertisers To appease brands that were not happy with short average view times on their ads—less than 2 seconds on average, according to top Snapchat advertisers, the platform has introduced forced-view 6-second adverts. As well as the possibility of angering users, the adverts don’t link to longer videos or e-commerce sites as they did previously....