Q1 2023 Rajar Figures are announced
Here are a few top line stats from 2023’s first Rajar.
Overall 88% of the adult population listens to the radio weekly – 49.4 million people.
Digital listening is 68% – 39% DAB and 24.4% online.
BBC local radio network is down 7% from 5.6m to 5.2 weekly reach.
BBC Radio London drops from 625,000 weekly reach to 564,000 weekly reach – down 10%.
Commercial radio has come up trumps, with 38.7m listeners tuning in weekly. Global – 26.7m, Bauer 22.4m reach and News Broadcasting 6.7m reach.
Listening using online platforms has increased to 28%.
Global’s Heart, Capital and Smooth are the top 3 stations in the UK.
Bauer’s digital listening is bigger than the industry average at 77.7% compared with 67.7%
A number of stations including Greatest Hits Wales, Capital North Wales, Nation & Heart South Wales have all seen a fall in their reach since the last quarter of 2022.
Greatest Hits Wales 86,000 to 72,000
Capital South Wales 175,000 to 154,000
Heart North Wales 114,000 to 76,000
Heart South Wales 439,000 to 426,000
Nation Radio 173,000 to 162,000
Radio Pembrokeshire & Radio Carmarthenshire retained their listener reach of 19,000 and 18,000 with high average hours per listeners of over 9 and 10 hours each.
Weekly listener hours are down slightly across other local station too with Heart South Wales retaining just about the same amount of hours (7.6) average hours per listener.