How are people using media in 2018?

How are people using media in 2018?

Attest’s media consumption report 2018 is a survey of 1,000 people taken in July 2018 to compile a report on the habits of UK consumers. What’s their verdict on some of the biggest platforms? Television  86.8% of Brits report watching more than one hour of television every day, a rise from 82% in 2017. When it comes to streamed and on-demand television, use has risen dramatically since 2017. Women tend to watch more streamed television than men, with 75.7% of female respondents tuning in for at least one hour per day, versus 64.1% of men. Londoners are more likely to tune into Netflix, Amazon Prime or similar for 1-2 hours every day (47.7%) The ITV Hub app ranked as the second most downloaded iPhone app of May 2018. Music Streaming The most popular paid-for music streaming service is Spotify (35.1%). However, Apple Music (27%), Youtube (25.3%) and Amazon Music (19.7%) are close behind. News Media Younger generations seem to be more interested in newspapers than older generations, with 37.7% of those aged over 40 admitting they do not read a printed newspaper on a regular basis, compared to just 23.2% of under 40s. Magazines Digital Media Digital advertising grew at its fastest rate for nine years in 2016. But how are consumers using social media? Source: Attest Media Consumption If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...