RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans.

We have put together a brief overview of the top line stats.

Wales

Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week.

Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%.

Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%.

Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3.

Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours

Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%.

National 

Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m.

Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital.

Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000

The top 5 London commercial stations are

5. LBC (1m listeners)
6. Heart (1.362m)
7. Magic (1.723m)
8. Capital (1.730m)
9. Kiss (1.860m)

Digital 

National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national DAB commercial network broadcasting 19 national commercial stations in March 2016.

If you need help ensuring your marketing budget is invested in the right radio stations and media platforms so you STAND OUT and get results contact our award winning team for impartial media planning and buying expertise on [email protected] or call us on 02921 320200

 

The Media Angel finalists in the National CIM Excellence Awards!

We are absolutely overjoyed to announce some very exciting news.

After being the only media planning and buying agency in Wales to win an award at the CIM Canmol Welsh Marketing Excellence Awards in 2015, we have been shortlisted for a marketing award at National level!

Our outstanding work on Tŷ Hafan’s legacy campaign has earned us a place as finalists at the CIM Marketing Excellence Awards 2016, which is set to take place on April 14^th at London’s Grosvenor House Hotel. Our work has been shortlisted alongside campaigns run by Appletizer, The Happy Egg Company, Virgin Media and O2 to name just a few!

The CIM’s prestigious Marketing Excellence Awards were developed to recognise and reward brilliance in the field of marketing. Now entering its seventh year, these awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers who are at the forefront of the profession. We will be proudly exhibiting their work for Tŷ Hafan, which has already been praised as “simply brilliant” by the judging panel at Canmol.

Tŷ Hafan Legacies have become a key income stream for the charity, generating around 70% of annual individual giving income over the past few years. Our team were appointed to take care of the Legacy campaign on behalf of Tŷ Hafan and devise a campaign that would help the charity raise these vital funds through pledges.

We made innovative use of both new and traditional media marketing methods including video on demand, print press and direct mail to maximise an extremely precious budget. The results were outstanding, generating returns of over 300% for the charity.

Managing Director Alison stated “We are beyond thrilled to be nominated for an award at the CIM Marketing Excellence Awards this year in London! We were over the moon with our Canmol win, and are now so excited to raise the national profile of our small but brilliant organisation and of this case study; which demonstrates what can be achieved from maximising precious budgets, selecting the most affordable and appropriate media.”

“In this case, a simple mix of new digital media and more traditional, popular methods such as press raised the profile of Tŷ Hafan and their schemes for donating to impressive ends – achieving amazing over-delivery on targets. The campaign delivered an overwhelming 300% more than the proposed target and we genuinely feel this case study is an inspiration for charities nationwide. We feel this should be inspiration for other small, hardworking agencies too; we’ve shown that despite being a team smaller in numbers we have the aptitude and dexterity to make a huge difference”.

We are also so delighted for client Swansea University who has been shortlisted for their ‘Making Waves’ campaign; a project we have also been heavily involved in executing.

“We couldn’t be happier for the team at Swansea University for making the shortlist with us; we are super excited to celebrate with them in London on 14^th April” says Alison.

We would like to wish all fellow finalists the very best of luck, and we are very much looking forward to a fantastic evening.

The Media Angel launch new Thomas Cook campaign

The Media Angel is delighted to launch a new marketing campaign for popular airline Thomas Cook. Fresh for the upcoming summer months, the campaign will be promoting direct flights from Cardiff Airport to several fantastic holiday destinations. 

The two-week promotion includes a media mix of radio airtime, outdoor formats, with 6 sheets and bus advertisements, as part of a national multi channel campaign, promoting Thomas Cook’s ‘Real Good Times’ message.

http://youtu.be/LPKjNrGV9Wk

Alison Debono, MD of The Media Angel said: 

“This is such a lovely feel-good campaign for us to work on – everyone loves a holiday. The beautiful, bright and colourful artwork will appear on high presence formats across south and west Wales and an energetic radio campaign will showcase the several fantastic destinations to fly direct from Cardiff Airport.  There should be ‘no stopping’ people booking their summer holidays this year! We can’t wait to see the results.” 

Thomas Cook operates regular direct flights from Cardiff to some of the world’s most popular tourist destinations: Menorca, Tenerife, Zante, Rhodes, Reus, Larnaca, Ibiza, Dalaman, Lanzarote, Palma, Tunisia and Antalya. Book now!

Looking to launch a multi channel integrated campaign? Get in touch with The Media Angel to secure high impact advertising space across your chosen area .