This month we’ve been working with ACT – Wales’ leading training provider on a new campaign for National Career’s Week and National Apprenticeship Week. ACT was keen to promote its fantastic apprenticeships schemes and services to businesses across South Wales, and wanted to raise awareness of the countless advantages that come with training an apprentice. We at The Media Angel were delighted to be involved in the planning, buying and implementation of this inspiring campaign, particularly as ACT’s services not only provide life changing opportunities for apprentices; but also gives businesses the unique chance to train a skilled and valuable workforce. We focused on highly targeted and creative digital methods to place this important message in front of the right people, at the right time, cost-effectively. It seemed we were not the only ones left impressed by ACT’s wealth of fantastic, motivational services as skills ambassador Jonathan Davies was eager to support this digitally led campaign. His message was simple; “help us in our mission to train a nation, improve your business and become socially responsible. With 100% funding available, apprenticeships make sense”. ACT’s marketing and PR manager Jayne McGill was extremely pleased with this employer engagement campaign and and collaboration of our two marketing teams, commenting: “The Media Angel responded excellently to the brief and came up with a range of targeted solutions within the budget. From the initial consultation, all the way through to campaign delivery, their level of service and communication was top class. We have formed a great working relationship with the team and can speak honestly and openly about ideas in the development stages. Not...
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