The year of the ‘Staycation’

The year of the ‘Staycation’

The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination. Now is the time to go outdoors! Outdoor advertising in the UK is on the up! The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres. £48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy* OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field) OOH campaigns see 47% uplift in sales activity effects V’s non users Whatever your message, we are here to help… Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising. If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected] Source: Parkdean Resorts’...
What did we get up to in November?

What did we get up to in November?

As the year (and decade) almost draws to a close, we have a look back at the month that was, November 2019. We celebrated The Drum Out of Home Awards 2019, congratulations to all the winners! Some of our clients began their Christmas campaigns, and we welcomed a very exciting new national client in Casio and Edifice. And we started our Christmas countdown, keep an eye out for our last video of the year at the end of...
Spotify explores new advertising opportunities

Spotify explores new advertising opportunities

The average customer spends 25 hours a month streaming music on Spotify. Spanning 65 markets, Spotify’s audience has, to date, created two billion playlists from a library of more than 35 million songs. Europe is the company’s largest market with 58 million monthly active users, accounting for 37% of its total audience. Spotify claimed a 42% share of the global streaming market in 2016, boasting a 95% share in Sweden, 59% in the UK and 41% in the US. Creating 3D sound Exploring the possibilities of extending its ad revenue, Spotify is working on different formats including podcast collaborations with publishers like Buzzfeed, sponsored playlists and skippable audio ads. In March, Spotify released its first 3D audiovisual advert in partnership with Lionsgate UK for the release of the horror film, Ghost Stories. Audio from the trailer was repurposed to give a 3D audio effect, creating an immersive experience. The ad received click-through rates up 50% from benchmark level. They also rolled out a self-service Ad Studio to the UK, this allows brands to create their own Spotify adverts. The advertiser can pick its audience based on age, gender, location, activity and musical taste, they can then select mobile, desktop or both, budget and dates. This week, Google announced that DoubleClick Bid Manager, its demand-side platform, will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music.   Are you interested in how Spotify could work for you? Give our team a call on 02921 320 200 or an email at...
British Birds of Prey Centre opens in National Botanic Garden of Wales

British Birds of Prey Centre opens in National Botanic Garden of Wales

The British Birds of Prey Centre opened its doors for the first time on Friday 1st June. The new Centre features 20 native brds of prey and offers visitors incredible, close-up encounters with hawks, falcons, kestrels, kites, buzzards and even eagles. The centre’s director Emma Hill told the Garden: “This will be one of the very few places in the whole of the UK you can see a golden eagle flying.” Already a hit with people of all ages, the Centre has two flying displays every day and a daily owl show too. The Botanic Garden’s director Huw Francis welcomed the news of the British Bird of Prey Centre opening, saying that, with this latest addition to the menu of attractions, the Garden offer is getting close to being irresistible: “With rising visitor numbers, great reviews and a growing reputation, the Garden really is going from strength to strength. This June 1st opening is another huge milestone for us and we cannot wait to introduce our visitors to the fantastic world of birds of...
Is a pre-watershed junk food advert ban going to work?

Is a pre-watershed junk food advert ban going to work?

ITV’s chief executive, Carolyn McCall, has criticised plans for a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed. McCall went on to say that TV was being singled out, while other platforms didn’t have the same watershed. However, the restriction is supported by celebrities such as Jamie Oliver, a range of charities and MPs. While McCall acknowledged the UK-wide obesity problem, she said that the issue is getting people to see junk food as part of a diet, not all of it. She also referenced the recent sugar tax, adding that ITV would “try very,very hard” to encourage manufacturers to reformulate products which include sugar, fat and salt. The idea has also been criticised by the Advertising Association. They say evidence suggests that advertising has only a small impact on dietary behaviour, and other steps would be much more effective in tackling obesity. Opposition to the sugar tax The sugar tax that was introduced in April this year was met with differing actions by manufacturers. Tesco brought 85% of its own-brand soft drinks below the 5g tax threshold, while Britvic had managed to bring down 94% of its drinks. Meanwhile, AG Barr, owner of iconic Scottish drink Irn Bru, faced stiff opposition from customers when it published plans to bring sugar levels down to 4.7g per 100ml. An online petition “Hands Off our Irn Bru” has now been signed by 50,000 people. The dilemma facing manufacturers was that a major recipe overhaul would lose them more customers than a higher price. Coca-Cola, for example, said they had no plans to reduce the...