ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016.

However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017.

Supermarkets, banking, retail, finance, and food sectors decreased their spend.

Entertainment, leisure, cars, cosmetics and household goods continued to spend.

Production revenues helped its pre-tax profit rise 4% to £847m.

Caring Children’s Charity Chooses Caring Media Agency

The team at The Media Angel are delighted to kick-start 2015 with a new client; leading children’s hospice charity Tŷ Hafan – one of the UK’s top paediatric palliative care charities, based in Sully, South Wales.

One of the key objectives at The Media Angel is to work with organisations that make a real difference to people’s lives. Starting this month, The Media Angel is helping to promote the opportunity to bequeath Tŷ Hafan a legacy gift in your Will.

Since 1999, Tŷ Hafan has helped over 600 Welsh families with children to make the most of their precious time left together, and one in five of the children Tŷ Hafan support is cared for thanks to the gifts that have been left in Wills.

Alison Debono, Managing Director of The Media Angel said: 

“I feel really privileged to be working with such an amazing organisation such as Tŷ Hafan . The work they do is unbelievable and makes a huge difference to families who must be going through such a hard time.”

This marketing campaign consists of a mix of innovative video-on-demand advertising using ITV Player, targeting adults across Wales, and print adverts across highly circulated press and magazine titles to help share and raise awareness of the amazing work that Tŷ Hafan does.

Alison added:

“We wanted to make sure that the right media platforms were used for their precious budget, and we are confident the campaign will get to the right people across the right areas.”

Laura Barlow, Legacy and In Memory Fundraiser from Tŷ Hafan said:

“It’s been great working with Alison and her team at The Media Angel. Based on our brief they came up with innovative ideas and selected media options that we hadn’t before considered a possibility; particularly with some of the new digital on-demand services.

“The team has been so helpful; they are flexible, supportive and we are very much looking forward to a continued partnership and friendship in the future.”

To find out more about the legacy ‘Leave a Gift’ campaign, watch the video at: www.tyhafan.org/leaveagift.

Contact Tŷ Hafan for a free information pack via email: [email protected] or call: 029 2053 2265.

If you’d like help with any of your marketing campaigns then please get in contact with The Media Angel on 02921 320200, or email: [email protected]. We are here to help.

Sky AdSmart enhances its highly targeted services…

Great news for small, niche and local businesses! From this month, advertisers will be able to deliver television adverts into Sky homes on an area postcode basis.

Advertisers can now be even more specific in targeting audiences; basing delivery on the first two letters of a postcode in addition to the existing location based targeting offered by Sky.

Whereas location based targeting allowed advertisers to select audiences based on TV regions or metropolitan areas such as Cardiff, Manchester or London, this new system is highly specific and therefore extremely cost-effective for businesses. This type of specificity hugely minimises wastage and allows advertisers to talk directly and efficiently to preferred audiences.

This is fantastic news for smaller businesses who might have previously considered television advertising too expensive with too much wastage for their media budgets. Allowing more accurate targeting is designed to encourage more brands to enter the TV advertising market and take greater control over their campaign budget.

Sky AdSmart works by tailoring the content of TV ad breaks according to household profiles and locations. This makes television advertising far more accessible for smaller organisations with precious media budgets, local businesses and those that cater to highly specific, niche audiences.

New developments to the AdSmart service will include targeting via attributes such as ‘pet ownership’ and advertisers will be able to fine tune their targeting further by creating their own custom audiences using their customer data.

If you would like to find out more about how you could get your brand and business onto TV contact The Media Angel today. Reaching your highly specific audiences, in the comfort of their own homes is easier and more viable than you might think!