TV Versus On-line Video Consumption

TV Versus On-line Video Consumption

There has been much discussion recently on the way consumers are viewing video content… Whether via YouTube, on-line or TV channels, bringing to the forefront the question of whether broadcasters need to evolve in line with viewer expectations of video. The following statistics show our consumption of video content *In 2015, 61.6% of all video viewing was on Live TV *14% of video content accessed was on Playback TV. *38.5% of users viewed videos online * 56% of 16-24 year olds consumed videos online *YouTube has reached more 18-34 year olds on mobile alone than any commercial TV channel in the UK and 50% of those aged between 16 and 34 have accessed YouTube on a TV set. * 90% of this age group own smartphones and 60% own tablets. * 41% of this age group said that they would choose YouTube above TV as a source for videos. * 59% of this age group are more likely to find content on what they are interested in by searching on YouTube. * YouTube claim brands should consider pushing 24% of their TV budgets into Youtube in order to reach younger audiences The reason for these increasing video online stats is simply control, convenience and content relevancy. Basically put, viewers can watch what they want, when they want and how they want to….as a platform for advertising, however, it still needs to mature. This said TV remains at the forefront for video viewing and it remains extremely effective as a mass-reach advertising medium. Where Online video advertising does not offer the same mass reach in a single moment from brand...
70% will use TV catch-up services over Christmas

70% will use TV catch-up services over Christmas

UK viewers won’t be tied to the TV schedule this Christmas holiday, according to Ofcom research, which shows we’re now using our TV devices more than any other major country, via devices such as smart TVs, mobile, tablets, games consoles, etc. Ofcom research suggests that 70% (31m) of UK adults will watch TV using free-to-air catch-up services such as ITV Hub, All4 and 5 On Demand this December. This is great news for advertisers using VOD in their marketing mix. Online adults in the UK are the most likely to watch catch-up TV on a tablet (16%) and use an online service to watch TV or films (81%). Despite these trends, traditional live TV remains the most popular way of tuning in, particularly on New Year’s Eve when more than nine in 10 viewers (11.4 million) watched live at midnight last year. Overall on average, people in the UK are watching 3 hours 40 minutes of TV per day, and seen steady figures over the last few years, which keep TV one of the most powerful mediums of all time. For more information on TV and VOD advertising, get in touch with us at The Media Angel to see what options are available. #TVAdvertising...
The battle between YouTube vs. TV

The battle between YouTube vs. TV

According to a report by Pixability, YouTube viewing is growing at the fastest rate ever, with watch time up 60% year on year globally. There has been much debate over recent years over the battle between YouTube and television and what it means exactly for businesses. Some have branded ‘TV dead’ while others have said it still remains ‘the most effective and powerful medium of all time’ and continue to use it. Global figures found in the YouTube report reveal: Channel subscriptions are up 47% year on year. Top 100 brands, are uploading a new video to YouTube every 18.5 minutes. The average mobile viewing session has increased by 50% to more than 40 mins. The number of advertisers running video ads on YouTube is up by 40%. Top 100 brands media spend is up by 60%. Click here to see more YouTube stats from the Top 100 Global study – http://www.pixability.com/top-100-brands-2015/ Marketing Week recently noted while it seems YouTube is gunning for TV ad spend, in the UK, its success isn’t as rapid as the impressive Global stats above. According to Ofcom, YouTube accounts for just 3.5% of the UK’s total video consumption while TV is 81%. The gap narrows among consumers aged 16-24 – where YouTube accounts for 7.5% of video and TV accounts for 65% – by far. TV advertising continues to grow, with UK revenue hitting a record high of £4.91bn in 2014, up 6% from the previous year, while the number of brands new or returning to TV advertising was more than 800, according to Thinkbox. Make peace, not war and benefit from using...