The Media Angel finalists in the National CIM Excellence Awards!

We are absolutely overjoyed to announce some very exciting news.

After being the only media planning and buying agency in Wales to win an award at the CIM Canmol Welsh Marketing Excellence Awards in 2015, we have been shortlisted for a marketing award at National level!

Our outstanding work on Tŷ Hafan’s legacy campaign has earned us a place as finalists at the CIM Marketing Excellence Awards 2016, which is set to take place on April 14th at London’s Grosvenor House Hotel. Our work has been shortlisted alongside campaigns run by Appletizer, The Happy Egg Company, Virgin Media and O2 to name just a few!

The CIM’s prestigious Marketing Excellence Awards were developed to recognise and reward brilliance in the field of marketing. Now entering its seventh year, these awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers who are at the forefront of the profession. We will be proudly exhibiting their work for Tŷ Hafan, which has already been praised as “simply brilliant” by the judging panel at Canmol.

Tŷ Hafan Legacies have become a key income stream for the charity, generating around 70% of annual individual giving income over the past few years. Our team were appointed to take care of the Legacy campaign on behalf of Tŷ Hafan and devise a campaign that would help the charity raise these vital funds through pledges.

We made innovative use of both new and traditional media marketing methods including video on demand, print press and direct mail to maximise an extremely precious budget. The results were outstanding, generating returns of over 300% for the charity.

Managing Director Alison stated “We are beyond thrilled to be nominated for an award at the CIM Marketing Excellence Awards this year in London! We were over the moon with our Canmol win, and are now so excited to raise the national profile of our small but brilliant organisation and of this case study; which demonstrates what can be achieved from maximising precious budgets, selecting the most affordable and appropriate media.”

“In this case, a simple mix of new digital media and more traditional, popular methods such as press raised the profile of Tŷ Hafan and their schemes for donating to impressive ends – achieving amazing over-delivery on targets. The campaign delivered an overwhelming 300% more than the proposed target and we genuinely feel this case study is an inspiration for charities nationwide. We feel this should be inspiration for other small, hardworking agencies too; we’ve shown that despite being a team smaller in numbers we have the aptitude and dexterity to make a huge difference”.

We are also so delighted for client Swansea University who has been shortlisted for their ‘Making Waves’ campaign; a project we have also been heavily involved in executing.

“We couldn’t be happier for the team at Swansea University for making the shortlist with us; we are super excited to celebrate with them in London on 14th April” says Alison.

We would like to wish all fellow finalists the very best of luck, and we are very much looking forward to a fantastic evening.

IAB report finds 1 in 7 UK adults use ad blockers online

According to the latest report released by the IAB, 15% of British adults are currently using ad blocking software to improve their online surfing experiences.

The report reveals a general, negative attitude towards disruptive, poorly targeted ads which interrupt the consumer’s online activities.

The research also claimed to have found that 22% of men are likely to use ad blocking software in comparison to only 9% of women, and that most of the software downloads have been made by 18-24 year olds (35%). Of those currently using ad-blocking software, 80% are doing so on laptops, 46% of desktop PC’s and 19% on tablets and mobiles.

The research discovered that main motivation for wanting block adverts online was because they were considered too disruptive when interrupting the browsing experience (73%). The second key justification for ad blocking was when the consumer found the design of the ad to be annoying (55%), closely followed by the sentiment that online ads ‘slow down’ the web browsing experience (54%). Another important finding suggested that relevancy was causing many people to download the software with 46% blocking ads because they are not relevant.

At The Media Angel, our advice to brands advertising online would be to avoid being too disruptive for web browsers, perhaps choosing colour schemes and images more carefully with this sentiment in mind. Advertisers and marketers should perhaps strive for a more seamless and less ‘annoying’ format that doesn’t ‘disrupt’ the browser in such a negative way. Our team would also agree with the idea that the industry refines its technology for targeting; making sure that adverts appear in front of an audience that is guaranteed to find relevance in the content. Search ads are an example of an ad format that is less likely to get blocked – because, findings say, these are considered useful and somewhat helpful by the browser.

Another interesting insight into public perception of online advertising found that only 44% of British adults are aware that website content is free because they are funded by advertising. If ad blocking reduces website revenue enough, it could lead to internet browsing that requires payment for access; it would be interesting to see how these adults would react to being charged for what was once free internet content!

If you would like advice on the most effective methods of online advertising get in touch with The Media Angel on 02921 320 200 or email [email protected]. Our team offer impartial guidance, using our specialist expertise on the most effective ways to advertise online.

TV campaigns prove to provide the best ROI

A study conducted by the RAB presented the industry with momentous proof that TV and radio are by far the most effective mediums for advertising.

The study, named ‘The ROI Multiplier’ produced findings to show that for every pound spent on television advertising, brands were receiving returns of £8.70 on average. Radio followed closely behind, with reported revenue returns of £7.70. These figures out-performed all other advertising channels in terms of efficiency, and suggested that brands might want to re-allocate more of their ad budgets to TV and radio to capitalise on these considerable returns.

In order to effectively reach audiences on radio, a combination of creative content and optimal frequency are required. Whereas television viewing is sometimes referred to as appointment viewing with audiences intending to sit down and watch shows their entire way through; radio is not often the primary focus of attention. A creative message broadcast regularly and often over several bursts is more effective at feeding into audience listening patterns and influencing their decision making processes.

In contrast, outdoor and online advertising was presented as less likely to cut through the large volumes of advertising messages that audiences face every day. Press advertising performed better than expected, with an average of £5.80 being received in returns. This could be explained by the continuing loyal readership base of most press publications.

Get in touch with The Media Angel for more information on where best to invest your advertising budget. Send us an email or give us a call on 02921 320 200 and you could potentially unlock millions through incorporating television and radio into your marketing plans.

Despite a digital shift, TV ad revenue sees little, if any decline

Industry researchers have predicted that more than half of the nation’s advertising budget is likely to be spent on digital media this year. Perhaps surprisingly, certain traditional media platforms continue to thrive, despite a digital shift.

Even with this rise in digital media, TV is expected to see its advertising revenue rise by 3% to £3.bn seeing little, if any decline. A spokesperson from the Strategy Analytic’s Report describes the future of television advertising as “simply experiencing a shift in the source of revenue from linear TV ads to online video”.

The UK’s weekly population reach for TV remains stable at 94.2% and the traditional TV set remains the screen of choice for 98.4% of the population. Viewing on other devices such as tablets, laptops and smart phones has grown year on year by 17% but has yet to overtake the traditional television set as the preferred way to watch content.

For advertisers, the steadily growing popularity of on-demand services and online platforms is great news particularly for small businesses. These services provide opportunities for reaching audiences on a far more manageable budget. Where national TV advertising is renowned for being massively expensive, the rates for ITV Player and 4oD for example are significantly less and will still reach a majority audience.

Do you want to reach up to 94.2% of the population in your area with your advertising? Contact The Media Angel on 02921 320 200 or drop us an email for impartial advice on the most suitable media mix to suit your objectives.

Cinemagraphs could become Facebook’s new trend

Today’s social newsfeed of posts are far from the static state they once were. Have you noticed more videos than ever on Facebook? They could soon allow moveable images as eye-catching as these in social posts and ads…

Cinemagraphs are a type of GIF, a photo in which only a piece of the image subtly moves. Some social-networking sites and apps, such as Instagram currently support auto-play videos on loop, with the potential for moveable images to be able to do exactly the same.

Balenciaga Perfume:

Many popular cinemagraphs are borne out of the extraordinary design work of Ann Street Studio. This frosted perfume bottle reminded the designer of a block of ice, a place where creative ideas are frozen and then emerge into fruition; beginning to melt away, slowly, as ice turns into liquid.

Christian Louboutin:
Although Christian Louboutin’s cinemagraph ad is a few years old, it is one of our ultimate favourites at The Media Angel. Seductive, subtle, sparkley.
Kleenex:
A simple, yet eye-catching concept for Kleenex tissues.
Ecco Domani:

This cinemagraph for Italian Pinot Grigio Ecco Domani, anchors the allure of modern Italy and the perfect summer evening, dining al fresco. The image perfectly captures the sleek, crisp and fresh taste of a glass of Ecco Domani. It’s truly captivating.

Gilt Taste:

This cinemagraph was featured on Gilt Taste, a former online magazine and market for food and wine lovers. Imagine M&S recreating something similar online…

Tiffany & Co:

This ad as part of a series of cinemagraphs for Tiffany and Co. is made to capture the warm beauty of the Tiffany 1837 Collection in RUBEDO – a jeweler’s metal that radiates with the warm tones of first morning light… The image is so lifelike, we just can’t take our eyes off this one.

Coca Cola Can:

Coca Cola’s cinemagraph was instantly popular on Tumblr, receiving 35,000 “notes,” which is Tumblr’s term for likes and reblogs combined. This rate of engagement speaks for itself.

Calvin Klein:

Calvin Klein uses CGI rain to drive users to the Encounter Calvin Klein website, were they could view the full fragrance film, starring Alexander Skarsgård and Lara Stone.

 

Marketers, have yourself a very merry stress-free Christmas & New Year!

A joyous time for families, the utmost important month in the retailer’s calendar, that mad panic for last minute shopping, all of which is just under 55 days time! Are you ready marketers?

The festive period can often be a stressful time for consumers, and even a more manic time for those of you are marketers. Your marketing team have the pleasurable task of looking ahead at your marketing budgets for 2015. There may still be time to secure a digital campaign before the tree goes up, but the clock is ticking!

Fear not, The Media Angel can help save you time and money and ease you into the New Year with a helping hand, starting with these top tips:

  1. Get the most out of winter bargains– TV airtime in December and January is an ideal time to advertise and be seen. Just like your furniture and clothing sales, advertising costs are reduced. And TV advertising needn’t be expensive with a target audience in mind.
  2. Be more dog digital – Treat this as your New Year’s resolution. Online advertising has doubled in the last year or so. New and recent platforms, such as ITV Player and social media can offer great packages, little wastage and provide measurable results to better your future campaigns, in a visually stimulating way, this will help your interaction with your customers. Also, make sure you adapt for mobile and tablet devices. Invest in a fast and beautiful website, after all it’s your digital home, your shop window reinvented in the palm of your hands. Let us help you take good care of it.
  3. Plan while you can– Treat your campaign like your upcoming summer holiday. Preparation is key! Media planning ensures your message is in the right place, at the right time. Whether TV, radio, outdoor or print, the best ad space can book up far in advance. Let us help you get ahead of the game and get in touch for media planning expertise and advice on making the best use of your media budget.
  4. Consistency– Show consistency by developing your brand for all media platforms, whether seeing or hearing your message, so people know who you are and what you’re offering.
  5. Be different – If you really want to stand out and get noticed, and create impact then try something different. Some of the best campaigns this year have attracted attention for their individual and simplistic, yet clever concepts- Billboards made of cake, live TV advertisements, and surprisingly good taste in soundtrack, e.g. M&S advert)

Get in touch with The Media Angel to see how we can help you wrap up marketing campaign with a perfect mix for 2015 (without the stress).

Award-winning month for Swansea University!

The Media Angel helps Swansea University achieves award-winning results with student recruitment campaign.

It’s been a fantastic month for our clients Swansea University who won University of the Year at the What Uni Student Choice Awards 2014; what an amazing achievement! 

On top of this, they have also been shortlisted for the Heist Awards for their Making Waves Student Recruitment Campaign, so fingers crossed for another win.

We have helped Swansea University with their media planning and buying on their ‘Making Waves’ campaign for the last 2 years, the campaigns include outdoor, online, radio, press and social media.

Of course we can’t forget to mention their victory at the Varsity 2014, beating Cardiff Uni 19-15. An amazing achievement for Swansea all around.

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