Cardiff Airport & Vueling sponsors ITV Wales Weather for a second year

Cardiff Airport & Vueling sponsors ITV Wales Weather for a second year

Cardiff Airport and Vueling Airlines are delighted to be sponsoring ITV Cymru Wales Weather for the second year running. ITV Sponsorships remain a hot property in the advertising market with around 90% of adults in the Wales region regularly watching ITV.  The scale and reach of such a promotion is difficult to rival and offers both Cardiff Airport and Vueling Airlines a truly unique platform for engaging with Welsh viewers. Alison Debono, Managing Director of The Media Angel stated: “I am delighted that Cardiff Airport and Vueling Airlines are continuing their sponsorship of ITV Cymru Wales Weather. Both clients were extremely impressed with the success of their sponsorship last year, seeing a spike in sales instantly and were therefore understandably eager to keep hold of this sought after, high profile media platform”. Alison continued: “Cardiff Airport and Vueling Airlines were our very first clients to secure a key sponsorship on ITV, and the fact that the client has found the platform so valuable to their marketing makes us as a team feel extremely proud”. On the back of customer feedback and increased sales, Spanish airline Vueling put flights to Alicante, Malaga, Palma Majorca and Barcelona on sale earlier to catch eager Welsh travellers. They have decided to continue this opportunity for a second year with prices from as little as £24.99 one way! The ITV sponsorships team have also expressed their delight with Cardiff Airport and Vueling Airlines’ sponsorship, and believe ITV Cymru Wales Weather’s trusted and informative service will again prove extremely beneficial to the overall success of the campaign. Contact The Media Angel for more information on...
Why Should you Advertise on Television?

Why Should you Advertise on Television?

Take a few minutes to think about your favourite advert of all time, ever. What is it? For me, there isn’t just one. There are about 5 that immediately spring to mind. My absolute favourite adverts each have something in common; they are all commercials I have seen on the television. TV ads are immensely impactful and memorable; they are visual, bringing ideas, concepts and feelings to life and they have the power to stay in the minds of consumers for years and years to come. There are few advertising mediums that have the same potential to touch the hearts and minds of consumers in such a powerful and often emotional way. For branding this is extremely important; it is the powerful emotional relationship that consumers have with brands that makes them so successful. It may not matter that Daisy washing up liquid is just as good as Fairy liquid, (not to mention half the price) – people trust the brand Fairy because of its positive ‘familiar’ associations. The product’s performance in the washing up bowl is probably not as important as the brand’s traditional, time-honoured and trusted associations. My personal favourite adverts are especially memorable to me precisely because they involve these emotions and powerful, positive associations. I just cannot watch the Cesar’s ‘Love them back’ commercial without tearing up (in a good way)! It’s heartbreakingly cute. The minute long advert chimes all the right chords in the typical dog lover and pet owner, who see their pets as trustworthy, loyal and lifelong companions. It grabs attention, proceeds to pull on the heartstrings, and then leaves the consumer...