The Secret Behind Football Stadiums Advertising

The Secret Behind Football Stadiums Advertising

Whether you’re a football fanatic that can’t pull your eyes away from the screen or an onlooker who has caught site of the screen whilst your partner is watching. We know that you have seen the adverts that run around the edge of the pitch. But did you know these adverts are different based on channel and location that the viewer is watching from? This is done by a technology called Virtual Replacement, which allows different broadcasters to overlay relevant adverts over the physical ones that are present within the stadium. The first pitchside football advertisement ever seen was at the 1966 World Cup and since then, football advertising has become a popular tool for brands to showcase their name. Stadium Marketing is a growing style of outdoor advertising. Its increasing popularity is due to its ability to target ideal customers. This means that a brand can understand their audience demographic using their interest in football to determine other similar interests. Alongside this you can ensure it will hit a large number of people to give your brand a mass marketing opportunity. During this summer of sport watch out for the adverts in the Olympics and The Lions. If you need help choosing the right mix of media for your brand then please contact our friendly team at [email protected] Contact...
Out-of-home audiences at 73% of pre-COVID levels.

Out-of-home audiences at 73% of pre-COVID levels.

Great news for out-of-home! With children returning to school. and many people returning to the workplace, roadside audience figures are increasing! Audience numbers are now at 73% of pre-COVID levels. Furthermore, according to National Statistics, 53% of workers travelled to their workplace at least once during the week to March 14 – this is 48% up from the week before. As the end of March approaches and more restrictions are being lifted, we can expect audience mobility to continue to grow. Here are some key stats: Clear Channel’s roadside audience levels at 73%. Audience levels within residential areas have increased by +9 percentage point to 81%. (Source: Clear Channel Radar (w/e 13th March)Audience levels in proximity to Asda and Sainsbury’s (83%) and parks (77%) have increased by +10 and +7 percentage points respectively. (Source: Kinetic Viewpoint (24th February).Alfresco Life survey shows that leaving home to grocery shop (83%) or exercise (82%) are the most popular activities. (Source: Google Mobility Data 16th March 2021 (7 Day Average)).Mobility to parks is currently at +23% above the baseline. (Source: Talon ADA (w/e 7th March)).London roadside traffic is now at 93% vs the baseline average following a 1% growth WoW.Visits to supermarkets witness 1% growth WoW, currently at 96% vs average. Predicted Impacts and reach figures for 2021 This is excellent news for our clients who have missed out of home advertising over the last year. The above figures are really promising and only set to increase as restrictions relax. If you would like us to look at an outdoor campaign for your business our friendly team would be more than happy to...
The year of the ‘Staycation’

The year of the ‘Staycation’

The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination. Now is the time to go outdoors! Outdoor advertising in the UK is on the up! The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres. £48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy* OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field) OOH campaigns see 47% uplift in sales activity effects V’s non users Whatever your message, we are here to help… Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising. If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected] Source: Parkdean Resorts’...
The Media Angel are finalists at international marketing awards

The Media Angel are finalists at international marketing awards

The Media Angel have been announced as finalists in the international Drum Out of Home Awards 2019! This global competition recognises those who have produced the most creative and effective out of home advertising work over the past year. Their work for Swansea University’s College of Engineering has been shortlisted in the ‘Small Budget’ category, which sought campaigns which had achieved impressive outcomes on a small budget. They are nominated alongside UKTV for their work on Dad’s Army, and McCann Health London for their campaign for OCO Opticians. Other finalists include Tesco, Huawei, ITV, Carlsberg and Starbucks. Countdown is on until the awards ceremony which is being held later in November at The Emirates stadium in London. Link to nominations;...
Adshel Live becomes UK’s largest DOOH network

Adshel Live becomes UK’s largest DOOH network

Clear Channel UK’s Adshel Live becomes the largest digital out-of-home network in the UK.  Over 1,500 digital roadside 6-sheet screens. Located in busy retail and leisure hotspots in major towns and cities including London, Birmingham, Bristol, Glasgow and Liverpool. This premium network is primed to influence consumer spend and deliver Activation campaigns at scale. Fitted with the latest digital and mobile technology. Adshel Live provides endless flexible planning and creative opportunities for brands to find the audience moments that matter. 72” HD, sun light visible screensFlexibility to run day and day-part specific activityTechnology enables multiple copy updates and location, time and data-driven dynamic contentFeatures mobile connectivity including Beacon technology How can Adshel work for you? Get in...