Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 creative trends report highlights how visual aesthetics of the past are far from dead, with top trends echoing old styles. The report is based on Shutterstock’s vast archive of stock images and footage, and year-on-year search increases, which the company used to generate its design and visual predictions for 2019. The report names the top three trends for 2019 as ‘Zine Culture, ’80s Opulence’ and ‘Yesterday’s tomorrow‘ – all of which are nostalgically reminiscent of the past. In addition to top trends, the report outlines eight styles which were popular this year. They include, ‘Tempting Typography,”Kawaii,’ ‘Beyond Plastic’ and ‘Colourful Cartoon Art.’ ‘Zine culture’ reflects the imaginative world of photomontage. It meshes the old, raw artistic practice, with the digital capabilities of today, to create a fresh, uniquely undesigned look. According to Shuttterstock’s search history, the term ‘contemporary art collage’ increased by 1376% this year. ’80’s opulence’ has as much bravado as a Culture Club album cover. According to the report, the term ‘chain print’ is up by 731% and ‘elegance pattern’ searches increased by 1060%. Good taste is forgotten and substituted for an ostentatious clash – from leopard print and snakeskin to peacock feathers and gold chains, all elements of the style compete for attention. ‘Yesterday’s Tomorrow’ is an optimistic redux of early-tech that demonstrates that old is new again. The term ‘synthwave’ has increased by 717%, ‘retrowave’ by 676% and ‘duotone’ by 230%. The style reinstalls futurism aesthetics like bold purple, blue and pink duotone gradients, basic vector graphics and dreamy synth music. Discussing the predictions report, Shutterstock’s chief marketing officer, Lou Weiss, said: “Even the...