As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. The latest report from the Advertising Association/Warc, saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion. The numbers could suggest a change from social media advertising, and a return to the broad approach of print. Out-of-home, radio and TV have also done well and national newspapers have had their best performance for more than seven years. Print display advertising in the national newspaper market rose 1% to £153 million in the first quarter. The first increase since the last quarter of 2010. The popular dailies adspend rose by 2.8% to £77.8 million with Tesco returning to the newspaper fold. While print display in the quality market dropped by 0.3% to £48 million. That too was the best quarterly performance for seven years. Source: https://mediatel.co.uk/newsline/2018/08/01/the-pendulum-finally-swings-back/ If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
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