Tag: Printadvertising
The decline of Newspaper circulation
The last decade has changed how people consume and can access news, with a move away from print and towards digital, the rapid acceleration of mobile technology and social media platforms has contributed to the shift in behaviour.
As a result, news publishers are now forced to diversify to survive, as circulation income from newsstand sales and print advertising has considerably decreased.
Newspaper circulation in the UK has been declining for years, seeing a year-on-year drop in circulation of more than 10% between 2022 and 2023. For further comparison, expenditure on newspapers fell from over £9.9 billion in 2005 to below £2 billion in 2022.
Source: Press Gazette
Source: Press Gazette
Below are some current 2024 circulation figures:
Daily Mail – 706,839
Mail on Sunday – 594,414
Daily Mirror – 237,233
Sunday Mirror – 173,149
Daily Express – 147,919
Daily Star – 134,924
The following publications have chosen to withhold their circulation numbers, however, if these newspapers have fallen in line with the rest of the industry their current circulations as of February 2024 would be as follows:
The Sun – 700,000
The Sun on Sunday – 600,000
The Sunday Times – 322,000
The Times – 180,000
Daily Telegraph – 190,000
Sunday Telegraph – 125,000
The Observer – 80,000
The Guardian – 60,000
Local and regional newspapers have also seen a decline in circulation over the past decade, here are the latest circulation figures.
Western Mail – 7,177
North Wales Weekly News – 1,073
South Wales Evening Post – 8,608
Carmarthen Journal – 4,068
Birmingham Post – 1,152
Liverpool Echo – 18,496
Gloucester Echo – 4,139
Print advertising has been around for centuries and is still an effective medium today with many benefits, despite the steep decline in circulation.
- Tangible
- Credibility
- Targetable
- Brand awareness
- Capture attention
- Longevity
- Personalisation
- Engagement
- Nostalgia
- Multi-sensory experience
If you are interested in advertising in press or on news websites please contact us today!