Considering adding TV to your marketing mix? We’ve put together 14 fantastic reasons, as proven by Thinkbox’s ‘A Year in TV 2015’ study, to help you make your decision: 1. TV ads are the ones that 75% of people say make them laugh, smile and remember 2. On average, every £1 invested in TV advertising returned £1.79 in profit to the advertiser 3. 16–24s are 84% more likely to talk about ads than the average adult 4. TV accounts for 1/3 of campaign-driven sales 5. TV is 40% more efficient at driving long-term response per pound than the next best forms of communication 6. Approximately 90% of total response was generated after a viewer had seen an ad for the first or second time 7. Every week TV reaches 86% of 16-24s 8. The average viewer watched 45 TV ads a day– 6 ads more a day than ten years ago 9. Twitter reaches 19% of the UK population, Facebook reaches 43%. TV’s reach is 94% of the population 10. TV accounts for 58% of all 16-24’s video consumption 11. 87% of TV is watched live 12. In total, the average person in the UK watched 4 hours, 35 minutes a day of video in all its different forms in 2015. This has increased by 15 minutes a day since 2014 13. 54% of households pay for a full TV service in the UK 14. Thinkbox shareholders including Channel 4, ITV, Sky Media, Turner and UKTV, represent over 99% of commercial TV advertising revenue Do you want to benefit from the...
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