We’ve made the finals for a CIM Canmol Marketing Award
We are so thrilled by the news that we have been shortlisted for a 2015 CIM Canmol Marketing Award for our work with children’s hospice charity Tŷ Hafan! The Chartered Institute of Marketing hosts Canmol every year; dedicated to celebrating excellence in Welsh Marketing.
The business and marketing experts on the panel at Canmol felt our work with Tŷ Hafan; helping them raise crucial awareness of the amazing work they undertake for children with life limiting illnesses was worthy of an award nomination.
Tŷ Hafan offers comfort, care and support to life-limited children, young people and their families in the hospice, in the community and in their home so they can make the most of the time they have left together.
Tŷ Hafan established an Individual Giving team in 2012 to generate sustainable income from individuals. Legacies has become a key income stream for Tŷ Hafan, generating around 70% of annual Individual giving income over the past few years. We have been working with the charity since 2014 to help devise, buy and implement their media plans across all projects, including the Legacy promotion.
The campaign focused on how Tŷ Hafan helps life-limited children to leave their priceless mark on the world, and encouraged people to leave their own mark on the world too through leaving a gift in their Will. ‘Leave your Mark’ was the key message to promote this campaign.
We are extremely proud of the fantastic results the campaign achieved from using a simple mix of new digital media in the form of VOD with ITV Player and more traditional, methods such as print, magazines and direct mail. The campaign proved that by using the right mix of new and traditional media, amazing results can be delivered within an affordable cost.
We found this project extremely rewarding, as its outcome has made a real difference to life-limited children and their families in Wales. The campaign contributed to increasing the number of donations the charity needs to be able to continue with their outstanding work. The campaign delivered an overwhelming 300% more than the proposed target, generating on average £360,000 which will go a long way in helping Tŷ Hafan continue to do the brilliant work that they do.
We’d love to send our huge congratulations to all of the finalists, especially to clients Swansea University and Swansea Bay!
We’re also proud to be sponsoring the drinks reception at this year’s Canmol Awards on 6th November for a second year. We are very much looking forward to welcoming all guests with a glass of bubbly to start the evening off to what we are sure will be a great event!
Flybe launch 11 new routes from Cardiff Airport
At The Media Angel this month, we are super excited to be involved in the launch of Flybe from Cardiff Airport.
Flybe have chosen Cardiff Airport as their new base, bringing to Wales 11 new routes to several European destinations this summer. Cardiff is set to connect with some of Europe’s most beautiful cities; including Cork, Dublin, Edinburgh, Faro, Glasgow, Munich, Milan and Paris from as little as £24.99 one way.
This is great news for Welsh residents and holidaymakers alike, who will see over half a million extra seats available from Cardiff, along with the creation of over 50 new jobs.
Lord Rowe-Beddoe, Chairman at Cardiff Airport, commented on the move, saying:
“Our customers want greater choice in routes, more frequent services and better value flights. This new Flybe base is most welcome news for our passengers as it will bring new destinations and increased services from a popular great-value airline, as well as creating opportunities to encourage more visitors to come to Wales.”
Cardiff Airport is currently working with The Media Angel to launch the new Flybe routes to the people of South Wales. From 16th March an exciting, multichannel integrated launch campaign will begin to push these great value fares, and spread the word about the ever improving connectivity of Wales to the world.
Get in touch with The Media Angel for more information about multichannel advertising campaigns, and the huge potential of some fantastic marketing opportunities. Call 02921 320 300 or email [email protected]