Global leads the UK commercial radio market with 25 million weekly listeners

Global leads the UK commercial radio market with 25 million weekly listeners

This quarter RAJAR have released information that door to door audience surveys were not possible during Q2 2020 due to Covid-19. RAJAR numbers are still based on the Q1 surveys, but run on a 12 month roll to provide a larger sample. They also include up to date census data. The figures below are based on this data. Heart- Heart remains the UK’s biggest commercial radio brand with 9.6 million people tuning in every week. Capital- Capital remains the UK’s no.1 hit music brand with 7.9 million weekly listeners. LBC- Leading Britain’s Conversation, LBC reaches 2.7 million listeners across the UK each week. Capital XTRA- Capital XTRA reaches a huge 1.9 million people across the UK every week. Smooth- Smooth is the UK’s third largest commercial radio brand with 5.7 million tuning in each week. Classic FM- Classic FM again cements its position as the UK’s most popular classical music station with 5.5 million weekly listeners. Radio X- Nationally, Radio X reaches 1.7 million listeners every week. Gold- Gold reaches an audience of more than 1.3 million listeners every week Ashley Tabor-King OBE, Founder & Executive President of Global, said: “I’m incredibly proud that Global brands continue to lead the commercial radio market with the top 4 UK commercial stations, Heart, Capital, Smooth and Classic FM. Over the past 4 months, as the world has gone through incredibly challenging times, people’s daily habits have shifted and we have all made huge adaptations in our lives. However, radio has remained a constant source of information, entertainment, company and comfort. If you need help with a radio campaign, please contact one...
The fight for our digital listening hours has begun

The fight for our digital listening hours has begun

Mediatel’s ‘The Future of Audio’ conference has seen several brands stake a claim in the digital audio future. 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. Spotify looks to take on traditional in-car live radio Spotify has announced plans to launch driving playlists and increase investment in podcasts in a move to demonstrate they are ‘absolutely focused’ on growing their share of in-car listening. Currently, the most common type of in-car audio consumption is via FM/AM or DAB live radio. Only 8% of those surveyed in Ofcom’s Media Nations 2019 report listen to music via a streaming service, and only 4% listen to podcasts. However as in-car media systems such as Apple Carplay and smart voice assistants such as Siri and Bixby improve, it will be even easier for consumers to listen to their own music and podcasts in-car. Bauer to build on digital growth Another brand to embrace digital growth is Bauer Media. Their digital station, KISSTORY, is now the largest digital radio station in the UK with over 14 million users. 2019 has also seen successful debuts from Country Hits Radio and Scala Radio. Chief Revenue Officer for Bauer Media, Simon Kilby, outlined how the current trend of in podcasting, DAB, and the rise of online listening matched growth in connected cars, 5G and smart speakers. Commercial radio is in its fifth consecutive year of growth and captures 36m listeners each week in the UK and since 2015,...
RAJAR: Q4 2018

RAJAR: Q4 2018

The last quarterly results of RAJAR 2018 have been released, and across radio in Wales, with a couple of exceptions the stations haven’t seen many major changes. Read on to find out how listening figures across stations in Wales and the UK have changed, Local It wasn’t a good quarter for Heart with both their South and North Wales stations seeing reach decrease. Heart North Wales fell 28,000, from 146,000 to 118,000. Heart South Wales fell 19,000, from 482,000 to 463,000. However, Heart South Wales has grown from 444,000 listeners from Q2 of 2018. Capital meanwhile saw their reach increase across their North and South stations. Capital South Wales’ reach increased by 14,000 too, from 210,000 to 224,000Capital North West and Wales’ reach increased by 14,000 from 116,000 to 130,000.. It will be interesting to see if their ‘Capital Cash Call’ promotion has boosted their listener hours in Q1 of 2019! 96.4FM The Wave saw a great increase of 22,000 up from 123,000 to 145,000. Nation South Wales also saw their reach increase by 20,000, from 116,000 to 136,000. Radio Pembrokeshire once again maintained the highest % reach with 36%, The Wave at 30% (up 4%) and Heart South Wales at 24% Swansea Bay (Nation Hits) lost the largest amount of listeners, 24%, followed by Heart North Wales with 19%. Other stations such as Radio Ceredigion, Radio Carmarthenshire and Smooth North West & Wales saw little change. National 48.4 million (88%) adults listen to radio every week, 65% of adults listen to commercial radio. Commercial Radio remains ahead of the BBC for an eighth consecutive quarter with weekly reach...
RAJAR Q2 2018: the result

RAJAR Q2 2018: the result

The second quarterly results of RAJAR 2018 have been released, and across Welsh radio, with a couple of exceptions the stations haven’t seen many major changes.   Local Heart South Wales is once again the Number One Commercial Radio Station in Wales with a massive 444,000 listeners every week and an impressive market share of 11.1%. They saw the biggest increase of reach, up 45,000 to 444,000. They also saw their average listener hours increase from 8.6 to 9.7. Heart North Wales also saw an increase in reach, from 142,000 to 155,000. 96.4 FM The Wave had a reach increase of 17,000, up to 135,000. Their average listener hours also increased to 6.7, up from 6.3. Further afield Global claimed four out of the top five commercial radio brands in the UK (Heart, Capital, Smooth and Classic FM). Capital – remains the UK’s number 1 music brand, growing reach to 8.3million weekly listeners across the UK. Global Capital XTRA has a new record of 1,800,000 weekly listeners across the UK, and the Heart brand surges forward with a huge 9.8million weekly listeners, its biggest ever. Further afield, Global and Absolute recorded increases. The Absolute Radio Network reached a new record of 4,740,000 listeners every week, up 500,000 in a year. Absolute Radio reached 2,540,000 listeners every week, up 370,000 in a year BBC Perhaps surprisingly the only BBC digital stations to see audiences increase were 1Xtra, Asian Network, World Service and 5 Live Sports Extra. Radio 4 is down 8.3% to 10.5million, Radio 1 is down 3.7% to 9.2million. However, it remains the number one UK station for 15-24...