Global leads the UK commercial radio market with 25 million weekly listeners

Global leads the UK commercial radio market with 25 million weekly listeners

This quarter RAJAR have released information that door to door audience surveys were not possible during Q2 2020 due to Covid-19. RAJAR numbers are still based on the Q1 surveys, but run on a 12 month roll to provide a larger sample. They also include up to date census data. The figures below are based on this data. Heart- Heart remains the UK’s biggest commercial radio brand with 9.6 million people tuning in every week. Capital- Capital remains the UK’s no.1 hit music brand with 7.9 million weekly listeners. LBC- Leading Britain’s Conversation, LBC reaches 2.7 million listeners across the UK each week. Capital XTRA- Capital XTRA reaches a huge 1.9 million people across the UK every week. Smooth- Smooth is the UK’s third largest commercial radio brand with 5.7 million tuning in each week. Classic FM- Classic FM again cements its position as the UK’s most popular classical music station with 5.5 million weekly listeners. Radio X- Nationally, Radio X reaches 1.7 million listeners every week. Gold- Gold reaches an audience of more than 1.3 million listeners every week Ashley Tabor-King OBE, Founder & Executive President of Global, said: “I’m incredibly proud that Global brands continue to lead the commercial radio market with the top 4 UK commercial stations, Heart, Capital, Smooth and Classic FM. Over the past 4 months, as the world has gone through incredibly challenging times, people’s daily habits have shifted and we have all made huge adaptations in our lives. However, radio has remained a constant source of information, entertainment, company and comfort. If you need help with a radio campaign, please contact one...
How has the UK’s media consumption changed since lock-down began?

How has the UK’s media consumption changed since lock-down began?

It’s been almost two months since our first blog about how the coronavirus has affected the UK advertising industry, so we thought it was a good moment to take a look at how things stand in May 2020. Television Across the major channels, television viewing has grown massively since lock-down was introduced in the UK. Sky viewing has increased by 24%, taking the average time spent watching TV per day to 3 hours 40 minutes, that’s an increase of 5 hours per week since lockdown began. Younger audiences have seen the biggest increases in television viewing, 16-24 year olds were watching 57% more TV now than they were this time last year. Unsurprisingly, as more of us are at home, daytime viewing has increased by 39%. Viewers are tuning into the news and light entertainment more than any other genre. Gordon, Gino and Fred: American Road Trip concluded with 4.0m viewers, which was up 1.4 million viewers compared to the slot last year. Video on Demand ITV Hub has seen viewing hours increase by 82%, with catch-up viewing across drama up 26% year on year. Sky On Demand was also up by 52%. Likewise, All 4 achieved its highest number of quarterly views ever across Q1 of 2020. This record breaking period includes All 4’s biggest ever month, week and day of viewing in March, with viewing up 37% year on year. Video on demand platforms also remain popular with a younger audience, viewing was up 30% among 16-34 year olds, with almost 80% of all 16-34s registered with All 4 in the UK. Radio From our previous blogs...
The latest Rajar, Q3 2019

The latest Rajar, Q3 2019

In the last RAJAR survey of 2019, how have stations across Wales and nationally fared? Top line Stats 88% of the UK population tune into radio every week. On average a listener tunes into 20.4 hours of live radio per week. 59% of listeners tune in at home 25% in a vehicle and 16% at work/elsewhere. The Rajar data also shows large parts of the British public are discovering podcasts, with 8.4 million saying they listened to them, up from 6 million at the same time last year. Up 40% year on year Local In the last Rajar of 2019, the stations surveyed by The Media Angel saw a range of results. Heart South Wales turned around their fortunes. In Q3, their reach has jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. Q2 their reach was down to 394,000.  The Wave 96.4 FM reversed the decline with a jump in reach to 137,000. Their % reach was also up, to 29%. Up from 115,000 and 24% reach. Kiss (West) was another station who experience a decline in reach in Q2 but in Q3 their reach has increased by 29,000 to 386,000. Smooth North West and Wales’ reach was down again by 27% to 49,000. However, Smooth South Wales’ reach increased by 16,000 to 97,000. Local stations in Swansea experienced a mixed bag. Swansea Bay Radio’s reach increased by 5,000 to 26,000. Up 36%. However, Swansea Sound’s reach declined 10% to 36.000. It was a bad quarter for Capital, as both their North West and Wales and South Wales stations experienced declines...
The fight for our digital listening hours has begun

The fight for our digital listening hours has begun

Mediatel’s ‘The Future of Audio’ conference has seen several brands stake a claim in the digital audio future. 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. Spotify looks to take on traditional in-car live radio Spotify has announced plans to launch driving playlists and increase investment in podcasts in a move to demonstrate they are ‘absolutely focused’ on growing their share of in-car listening. Currently, the most common type of in-car audio consumption is via FM/AM or DAB live radio. Only 8% of those surveyed in Ofcom’s Media Nations 2019 report listen to music via a streaming service, and only 4% listen to podcasts. However as in-car media systems such as Apple Carplay and smart voice assistants such as Siri and Bixby improve, it will be even easier for consumers to listen to their own music and podcasts in-car. Bauer to build on digital growth Another brand to embrace digital growth is Bauer Media. Their digital station, KISSTORY, is now the largest digital radio station in the UK with over 14 million users. 2019 has also seen successful debuts from Country Hits Radio and Scala Radio. Chief Revenue Officer for Bauer Media, Simon Kilby, outlined how the current trend of in podcasting, DAB, and the rise of online listening matched growth in connected cars, 5G and smart speakers. Commercial radio is in its fifth consecutive year of growth and captures 36m listeners each week in the UK and since 2015,...
How has radio fared in RAJAR Q2 2019?

How has radio fared in RAJAR Q2 2019?

In the second RAJAR survey of 2019, commercial radio has smashed its own record and achieved the highest ever weekly reach. But, how have stations across Wales fared? Local Locally there were a few stations who stood out for not having a good quarter.  One of those was 96.4 FM The Wave who’s reach decreased by 28,000 to 115,000. Their reach % also decreased by 6% to 24%, the biggest drop across all the stations The Media Angel surveyed. Local stations in Swansea also took a hit. Swansea Bay Radio’s reach was down 8,000 to 21,000. Swansea Sound also lost 8,000 in reach, down to 40,000. Capital experience a mixed bag of results. Capital South Wales’ reach increased by 14,000 to 231,000. However, Capital North West and Wales’ reach dropped by 6,000 to 140,000. Although still the largest radio station in Wales, Heart South Wales’ reach also decreased significantly, down 16,000 to 394,000. Kiss (West) and Smooth North West and Wales experience reach losses of 15,000 and 12,000 respectively. The station with the most loyal listeners is Heart South Wales with 8.8 hours per listener. Smooth Radio South Wales saw the biggest drop in listener hours against the stations The Media Angel surveyed, with a decline of 3.8 hours to 7.2 per listener. Radio Pembrokeshire still retains its’ position with the highest weekly reach at 35%, followed by The Wave with 24% and Capital South Wales at 22%. National Across national radio, the biggest loss had to go to Zoe Ball who lost 780,000 weekly listeners from her Radio 2 breakfast show. Zoe Ball took over from Chris Evans...