In the last RAJAR survey of 2019, how have stations across Wales and nationally fared? Top line Stats 88% of the UK population tune into radio every week. On average a listener tunes into 20.4 hours of live radio per week. 59% of listeners tune in at home 25% in a vehicle and 16% at work/elsewhere. The Rajar data also shows large parts of the British public are discovering podcasts, with 8.4 million saying they listened to them, up from 6 million at the same time last year. Up 40% year on year Local In the last Rajar of 2019, the stations surveyed by The Media Angel saw a range of results. Heart South Wales turned around their fortunes. In Q3, their reach has jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. Q2 their reach was down to 394,000. The Wave 96.4 FM reversed the decline with a jump in reach to 137,000. Their % reach was also up, to 29%. Up from 115,000 and 24% reach. Kiss (West) was another station who experience a decline in reach in Q2 but in Q3 their reach has increased by 29,000 to 386,000. Smooth North West and Wales’ reach was down again by 27% to 49,000. However, Smooth South Wales’ reach increased by 16,000 to 97,000. Local stations in Swansea experienced a mixed bag. Swansea Bay Radio’s reach increased by 5,000 to 26,000. Up 36%. However, Swansea Sound’s reach declined 10% to 36.000. It was a bad quarter for Capital, as both their North West and Wales and South Wales stations experienced declines...
The first quarterly results of RAJAR 2019 have been released, and across Welsh radio, some stations have seen significant drop in reach figures. In this RAJAR blog, we’ll take you through some new statistics, local and national performance and digital news. Quick Stats Local Heart North Wales reach fell from 118,000 to 112,000. This is a further decrease in reach from Q3 and Q4 2018 when it fell from 146,000 to 118,000. Heart South Wales hasn’t fared any better, with reach falling from 463,000 to 410,000, a further decrease from Q3 and Q4 2018 when it fell from 482,000 to 463,000. However, their listener hours did increase by 1.2 over the last quarter. Heart North Wales also had an increase in their listener hours by 0.8. Capital North West and Wales saw reach jump from 130,000 to 146,000. This is growth on top of Q3 and Q4 2018 when it increased from 116,000 to 130,000. However, Capital South Wales’ reach decreased from 224,000 to 217,000, putting an end to the growth they saw in Q3 and Q4 of 2018 when reach increased from 210,000 to 224,000. This may be surprising after Capital’s long-running ‘Cash Call’ promotion that their listener hours haven’t increased. Both stations’ listener hours decreased; Capital North Wales and West by 1.2 and Capital South Wales by 0.7. Kiss (West) saw a significant decrease in reach from 449,000 to 372,000 with their listener hours also down marginally. Smooth Radio North West and Wales’ reach increased greatly from 58,000 to 71,000, a growth of 21,000. 96.4FM The Wave’s growth slowed as they saw a decrease in reach...
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