Radio in Wales: RAJAR Q4 2019

Radio in Wales: RAJAR Q4 2019

Although we’re in 2020 it’s time for the last quarterly RAJAR of 2019! Time to see how the radio stations of Wales performed as we left the decade. Top-line Stats 87% of the UK population tune into radio every week, a slight drop from 88%.On average a listener tunes into 20.3 hours of live radio per week. Local Overall, it was a pretty dismal last quarter for the stations we surveyed. In Q3, Heart South Wales’ reach jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. However, in Q4 their reach was down 48,000 to 405,000. Their % reach also fell by 3% to 21%. After a positive Q3, The Wave 96.4 FM’s reach dropped by 23,000 to 114,000 in Q4, bringing them back down to Q2’s figures. Their % reach also fell by 5% to 24%. Kiss (West) experience an increase of reach in Q3, up to 386,000, however in Q4 their reach declined by 27,000 to 359,000. Their reach % dropped marginally by 1%, to 14%. Smooth North West and Wales’ increased by 12,000 to 61,000 however Smooth South Wales’ reach decreased by 20,000 to 77,000. Local stations in Swansea experienced minor decreases. Swansea Bay Radio’s reach decreased by 2,000 to 24,000. Swansea Sound’s reach also declined by 7,000 to 29,000. Capital received mixed results in Wales. Capital South Wales’ reached decreased significantly by 33,000 to 180,000 while Capital North West and Wales increased slightly by 3,000 to 126,000. Capital South Wales’ % reach also declined by 3% to 17%, while Capital North West and Wales remained steady at 12%....
The latest Rajar, Q3 2019

The latest Rajar, Q3 2019

In the last RAJAR survey of 2019, how have stations across Wales and nationally fared? Top line Stats 88% of the UK population tune into radio every week. On average a listener tunes into 20.4 hours of live radio per week. 59% of listeners tune in at home 25% in a vehicle and 16% at work/elsewhere. The Rajar data also shows large parts of the British public are discovering podcasts, with 8.4 million saying they listened to them, up from 6 million at the same time last year. Up 40% year on year Local In the last Rajar of 2019, the stations surveyed by The Media Angel saw a range of results. Heart South Wales turned around their fortunes. In Q3, their reach has jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. Q2 their reach was down to 394,000.  The Wave 96.4 FM reversed the decline with a jump in reach to 137,000. Their % reach was also up, to 29%. Up from 115,000 and 24% reach. Kiss (West) was another station who experience a decline in reach in Q2 but in Q3 their reach has increased by 29,000 to 386,000. Smooth North West and Wales’ reach was down again by 27% to 49,000. However, Smooth South Wales’ reach increased by 16,000 to 97,000. Local stations in Swansea experienced a mixed bag. Swansea Bay Radio’s reach increased by 5,000 to 26,000. Up 36%. However, Swansea Sound’s reach declined 10% to 36.000. It was a bad quarter for Capital, as both their North West and Wales and South Wales stations experienced declines...
How has radio fared in RAJAR Q2 2019?

How has radio fared in RAJAR Q2 2019?

In the second RAJAR survey of 2019, commercial radio has smashed its own record and achieved the highest ever weekly reach. But, how have stations across Wales fared? Local Locally there were a few stations who stood out for not having a good quarter.  One of those was 96.4 FM The Wave who’s reach decreased by 28,000 to 115,000. Their reach % also decreased by 6% to 24%, the biggest drop across all the stations The Media Angel surveyed. Local stations in Swansea also took a hit. Swansea Bay Radio’s reach was down 8,000 to 21,000. Swansea Sound also lost 8,000 in reach, down to 40,000. Capital experience a mixed bag of results. Capital South Wales’ reach increased by 14,000 to 231,000. However, Capital North West and Wales’ reach dropped by 6,000 to 140,000. Although still the largest radio station in Wales, Heart South Wales’ reach also decreased significantly, down 16,000 to 394,000. Kiss (West) and Smooth North West and Wales experience reach losses of 15,000 and 12,000 respectively. The station with the most loyal listeners is Heart South Wales with 8.8 hours per listener. Smooth Radio South Wales saw the biggest drop in listener hours against the stations The Media Angel surveyed, with a decline of 3.8 hours to 7.2 per listener. Radio Pembrokeshire still retains its’ position with the highest weekly reach at 35%, followed by The Wave with 24% and Capital South Wales at 22%. National Across national radio, the biggest loss had to go to Zoe Ball who lost 780,000 weekly listeners from her Radio 2 breakfast show. Zoe Ball took over from Chris Evans...
RAJAR Q1 2019: The Results

RAJAR Q1 2019: The Results

The first quarterly results of RAJAR 2019 have been released, and across Welsh radio, some stations have seen significant drop in reach figures.   In this RAJAR blog, we’ll take you through some new statistics, local and national performance and digital news. Quick Stats Local Heart North Wales reach fell from 118,000 to 112,000. This is a further decrease in reach from Q3 and Q4 2018 when it fell from 146,000 to 118,000. Heart South Wales hasn’t fared any better, with reach falling from 463,000 to 410,000, a further decrease from Q3 and Q4 2018 when it fell from 482,000 to 463,000. However, their listener hours did increase by 1.2 over the last quarter. Heart North Wales also had an increase in their listener hours by 0.8. Capital North West and Wales saw reach jump from 130,000 to 146,000. This is growth on top of Q3 and Q4 2018 when it increased from 116,000 to 130,000. However, Capital South Wales’ reach decreased from 224,000 to 217,000, putting an end to the growth they saw in Q3 and Q4 of 2018 when reach increased from 210,000 to 224,000. This may be surprising after Capital’s long-running ‘Cash Call’ promotion that their listener hours haven’t increased. Both stations’ listener hours decreased; Capital North Wales and West by 1.2 and Capital South Wales by 0.7. Kiss (West) saw a significant decrease in reach from 449,000 to 372,000 with their listener hours also down marginally. Smooth Radio North West and Wales’ reach increased greatly from 58,000 to 71,000, a growth of 21,000. 96.4FM The Wave’s growth slowed as they saw a decrease in reach...
RAJAR: Q4 2018

RAJAR: Q4 2018

The last quarterly results of RAJAR 2018 have been released, and across radio in Wales, with a couple of exceptions the stations haven’t seen many major changes. Read on to find out how listening figures across stations in Wales and the UK have changed, Local It wasn’t a good quarter for Heart with both their South and North Wales stations seeing reach decrease. Heart North Wales fell 28,000, from 146,000 to 118,000. Heart South Wales fell 19,000, from 482,000 to 463,000. However, Heart South Wales has grown from 444,000 listeners from Q2 of 2018. Capital meanwhile saw their reach increase across their North and South stations. Capital South Wales’ reach increased by 14,000 too, from 210,000 to 224,000Capital North West and Wales’ reach increased by 14,000 from 116,000 to 130,000.. It will be interesting to see if their ‘Capital Cash Call’ promotion has boosted their listener hours in Q1 of 2019! 96.4FM The Wave saw a great increase of 22,000 up from 123,000 to 145,000. Nation South Wales also saw their reach increase by 20,000, from 116,000 to 136,000. Radio Pembrokeshire once again maintained the highest % reach with 36%, The Wave at 30% (up 4%) and Heart South Wales at 24% Swansea Bay (Nation Hits) lost the largest amount of listeners, 24%, followed by Heart North Wales with 19%. Other stations such as Radio Ceredigion, Radio Carmarthenshire and Smooth North West & Wales saw little change. National 48.4 million (88%) adults listen to radio every week, 65% of adults listen to commercial radio. Commercial Radio remains ahead of the BBC for an eighth consecutive quarter with weekly reach...