Sky AdSmart allows advertisers to tailor TV advertising to their specific target audience and areas of the UK. This clever technology allows companies to advertise on the likes of Sky 1, Sky Living and Sky Movies, with very little wastage and at an affordable price. Through us at The Media Angel, Cardiff Airport has been able to utilise this advertising concept to help promote their newest airline, CityJet to its target audience. CityJet flights are direct to Edinburgh, Glasgow, Paris and Jersey from just little as £99 return. Alison Debono, Director of The Media Angel said: “We are very excited for the future of TV advertising and Sky AdSmart, and for local companies who want to advertise on TV. Having worked in TV advertising and having heard all the objections as to why clients can’t consider it. Sky AdSmart are knocking down those barriers and making it an easy and natural advertising platform to try.” Sky AdSmart now means businesses can speak directly to their target audience in a cost effective and efficient way, even having different adverts to talk to different customers or to push different brands. Businesses in Wales can now keep up with larger national companies, where previously advertising on TV has been seen as costly and having huge wastage. Jamie West, Director of Sky AdSmart and Commercial Development at Sky Media said: “We are delighted to see The Media Angel using Sky AdSmart to such great effect for Cardiff Airport and CityJet. By advertising more selectively on TV than was previously possible, their campaign deserves to be a runway success.” If you’d like to see...
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