The out-of-home [OOH] advertising market is full of great formats for your brand, from static to digital, small to large, there’s something for everyone! Did you know, 98% of the UK population see outdoor advertising each week? This places the weekly reach of outdoor right up there with the likes of television as a high impact advertising format. Roadside formats One popular roadside format are static 6 sheets, perhaps better recognised as the adverts on bus shelters. These reach a massive 92% of the UK each week, delivering impacts on major routes into towns, cities and city centres. 48 and 96 sheets are great for high impact and are most often placed in high traffic locations. Roadside formats are always being improved and the portfolio now includes digital sites, both large and small format, find out more about the capabilities of digital OOH here. Transport Transport advertising on rail, the London Underground and at airports across the UK reach approximately 17% of the UK population every week. Transport advertising can reach a wide variety of demographics; commuters, families, couples, ABC1s… The Media Angel can index opportunities to find the best for you. Transport locations have seen increased investment in advertising opportunities over recent years, and some landmark sites have had great OOH advertising sites installed. Birmingham New Street Station Landmark Digital Site Bus advertising is another popular OOH media platform. There is a plethora of different options, from rears to T-sides, to full wraps! The Media Angel can help select the best bus advertising platform for your brand. Retail Alongside transport sites, retail locations have also seen huge...
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