Video on demand growth stays strong into 2021

Video on demand growth stays strong into 2021

Growth in video on demand [VOD] has remained strong into early 2021, as ‘stay at home’ restrictions continue in the UK. Sky VOD is up 40% year-on-year, with boxset bingeing and news driving the increase. Entertainment viewing is up 33% year-on-year, with news up 23% as people continue to want to stay abreast of changing guidelines. Watching during the daytime, and on televisions, has also increased. Daytime VOD Viewing in 2020 increased by +60% y-o-y and television VOD viewing now accounts for more than 1 in 10 of all minutes viewed for Sky individuals. There has never been a better time to include video on demand in your marketing plans. The wealth of targeting opportunities suit any budget, and reporting helps track performance. The Media Angel can target VOD campaigns using location, postcode, age, gender, affluence, families with children, home owners, car owners pet owners, and so many more! If you’d like to find out more about including video on demand into your marketing campaigns, get in touch with our friendly...
How has the UK’s media consumption changed since lock-down began?

How has the UK’s media consumption changed since lock-down began?

It’s been almost two months since our first blog about how the coronavirus has affected the UK advertising industry, so we thought it was a good moment to take a look at how things stand in May 2020. Television Across the major channels, television viewing has grown massively since lock-down was introduced in the UK. Sky viewing has increased by 24%, taking the average time spent watching TV per day to 3 hours 40 minutes, that’s an increase of 5 hours per week since lockdown began. Younger audiences have seen the biggest increases in television viewing, 16-24 year olds were watching 57% more TV now than they were this time last year. Unsurprisingly, as more of us are at home, daytime viewing has increased by 39%. Viewers are tuning into the news and light entertainment more than any other genre. Gordon, Gino and Fred: American Road Trip concluded with 4.0m viewers, which was up 1.4 million viewers compared to the slot last year. Video on Demand ITV Hub has seen viewing hours increase by 82%, with catch-up viewing across drama up 26% year on year. Sky On Demand was also up by 52%. Likewise, All 4 achieved its highest number of quarterly views ever across Q1 of 2020. This record breaking period includes All 4’s biggest ever month, week and day of viewing in March, with viewing up 37% year on year. Video on demand platforms also remain popular with a younger audience, viewing was up 30% among 16-34 year olds, with almost 80% of all 16-34s registered with All 4 in the UK. Radio From our previous blogs...
How are our television viewing habits changing?

How are our television viewing habits changing?

Since the outbreak of coronavirus in the UK, and the following government restrictions, TV viewing has increased by 24%, according to BARB. Viewing figures increase across the board Television viewing year-on-year is up across every age from 15-75+ years however, younger audiences have seen the biggest increases with the largest jump with those aged 16-24 years old (+65%). 26-34 year olds and 35-44 year olds have increased by 51% and 44% respectively (Sky). Daytime television commute When we compare pre and post lockdown, ‘working hours’ during weekdays have seen the biggest levels of growth overall, with daytime (0600-1859) growing +16% and lunchtime (1200-1359) growing +31% overall (ITV). Sharing is caring (and good news for advertisers too) Our viewing habits are changing across the board. BARB data shows that shared TV viewing (multiple people watching one TV) has grown by 37% since lockdown began, versus a 15% increase in watching TV alone. We looked into the increase in shared viewing and the benefits for advertisers in a previous blog . Shared viewing is a positive experience and broadcaster-video-on-demand (BVOD) Platforms such as ITV Hub, All 4, 5oD) delivers a highly ‘absorbed’ viewing situation, something which produces greater happiness and engagement with the content. This in turn can have a halo effect on the brands investing in BVOD and result in them being viewed in a more positive light, and with greater brand impact Viewers return to nostalgic TV moments There are also been a resurgence in nostalgic viewing as people try to ‘escape from reality’ through light-hearted entertainment. This has been reflected in the viewing numbers.  Since the start of...
ITV build on 2019 growth with rival to Sky Adsmart

ITV build on 2019 growth with rival to Sky Adsmart

ITV’s answer to Sky Adsmart will launch in February 2020, allowing brands to combine ITV’s first-party data with their own, and monitor and optimise campaigns in real-time. Planet V, announced in November 2019, will allow advertisers more control of their video on demand services. Kelly Williams, managing director of commercial at ITV, said: “Planet V is a significant step forward for us, meeting the widening demands of advertisers and bringing ITV’s unparalleled combination of mass simultaneous reach and targeted advertising. It will be a continually evolving platform, providing the very best frictionless, data-driven buy, in a premium, brand-safe environment, for our clients.” This latest development adds to ITV’s growth in 2019, with viewing hours increasing by 13%. ITV also reached 500m hours of viewer consumption, after meeting its 30m users target two years early.  ITV’s top shows of 2019 included: Love IslandCoronation StreetEmmerdale I’m a Celebrity… Get Me Out of Here! The Only Way is Essex and the Rugby World Cup Want to see your advert alongside some of the biggest TV moments of 2020? Get in touch with our friendly team today. Sources: https://www.thedrum.com/news/2019/11/12/itv-unveils-addressable-tv-ad-solution-planet-v-sky-adsmart-alternative ,...
Something new from SKY TV- SKY Regional

Something new from SKY TV- SKY Regional

Sky has developed new technology to allow advertisers to run regionally targeted TV campaigns. Previously this capability has been used to target niche audiences. They are trialling a solely regional functionality from September to December 2016. Key Info • Sky Media SOV in the ITV1 regions ranges from 35-40%* • Sky Media has a younger and higher ABC1 audience than ITV1 • Target all UK regions excluding London, Central, Meridian, Anglia • Can expand the coverage & effectiveness of regional campaigns • Data analytics option for advertisers prepared to share results The Process • Identify your ITV1 region(s) • Send your advert to the Sky+ HD boxes in your chosen region(s)** • Ads served in any linear or time-shifted break across 86 channels*** • Viewers need to see at least 75% of an advert for it to count as an impression • Only pay for the number of impressions delivered • Impression reports supplied through the campaign period So if you advertise on TV and put 25% of your total spend on Sky regional (Sky’s SOV) then the coverage should increase by over 12% from 42% to 47.3% This is a great new, cost-effective way of reaching a large audience in your target area at a more affordable price than SkyAdSmart. If you are interested in advertising your brand on TV, call one of our team today on 02921 320...