Rajar Q3 2018: what are the results?

The third quarter results of RAJAR 2018 have been released, and below we summarise across the Welsh and  National results.


The stations with the largest increase in reach are Heart South Wales and Capital SW and Kiss (West). Capital South Wales’s reach was up from 178,000 to 210,000, a large increase of 32,000. Their average listener hours were also up slightly from 7.5 to 7.7. They were one of only two stations that had an increase in reach and listener hours.

Heart South Wales’s saw a large increase in reach from 444,000 to 482,000, an increase of 38,000. However, their average listener hours saw a big drop from 9.7 to 7.5.

Kiss (West) also saw a large increase in reach, they went up from 411,000 to 451,000 but their listener hours were marginally down from 5.1 to 4.9

The stations with the biggest losses in reach were Capital North West and Wales and 96.4 FM The Wave. Capital North West and Wales’s reach was down from 130,000 to 116,000, a large decrease of 14,000. On a positive their average listener hours were up from 5.6 to 7.6. 96.4 FM The Wave’s reach was down from 135,000 to 123,000, a decrease of 12,000. The had no change in their average listener hours.


For two second consecutive quarters, Total Global Radio has experienced no change, holding steady with a weekly reach of 23.7m listeners across 15 national stations.

However, four of Global’s stations recorded declines this quarter: Heart Brand (-1%), Heart Network (-2.1%), LBC Network (-0.5%) and The Arrow, which saw its impressive 24.2% growth in Q2 boomerang by recording the largest quarterly decline of all stations in Q3, at -39%.

The weekly reach of Global’s second highest ranking brand, Capital, was up 0.8% QoQ.

Bauer Radio Total – second in the rankings – gained 459,000 listeners last quarter, up 2.6% QoQ.

Bauer’s Hits Radio Brand once again saw its reach decline, down almost 0.9%; however, Kiss Network, Absolute Radio and Magic Network all made positive gains, up 2.3%, 2.4% and 4.6%, respectively.

BBC Radio 1 grew 3.9% to reach 9.6m listeners, and digital-only BBC 6 Music grew 3%.


Global made its largest quarterly gains with its digital stations, Heart 80s and Heart Extra, which were up 15.9% and 17.6%, respectively.

Like Global, Bauer gained the most ground with its digital stations, with Absolute 80s up 14.7%, Absolute Radio 90s up 11.1%, and Magic Soul up 11.3%.

Source: Rajar, Mediatel

If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at [email protected]

Revealed: The world’s most valuable brands

Amazon bumps Microsoft from third place while Google and Amazon keep their positions at the top.

According to the latest BrandZ report of the world’s top 100 brands, those using technology to make people’s lives easier are winning in 2018. Technology and tech-related companies accounted for a staggering 92% of the overall ranking.

Tech giants Google and Apple lead the way, with both breaking the $300bn brand value threshold for the first time. Google took first place with a brand value of $302bn, following their 23% rise while Apple is just behind with a value of $301bn after their 28% rise.

However, close behind them is Amazon on one of the fastest growths the report has ever seen. After increasing their value by 49% to $208bn this year, they bump Microsoft (which grew 40% to $201bn) into fourth place.










Peter Walshe, global strategy director for BrandZ, ““Brands are increasingly concentrating on being able to meet consumer needs in interesting ways that gives them a superior advantage over their competitors – particularly when it comes to making people’s lives better and easier with technology.”

But some of the fastest-rising brands this year have come from China. Tencent, for example grew by 65% to $179bn, securing a place in the top five for the first time. In context, the speed at which brands need to grow to reach the top 20 has doubled to 40% over the last year. Over the past 12 years, China’s overall brand value has grown by a huge 1,444%. In comparison, the UK has grown by just 26%, the US by 239% and Europe by 37%.

It’s not been the best year for UK brands as only four make it into the top 100. Vodafone is the most valuable UK brand (37th in the global rankings) despite a 9% decline in value over the past 12 months. HSBC has grown by 15% but despite this drops down two spots to 50th. Shell also dropped to 63rd despite a growth of 10%. BT narrowly makes it in at 94th, following a 15% decline.













Walshe says that HSBC and Shell have done well compared to other UK brands because they are innovating with how they connect with customers. For example, Shell now has more retail outlets than Starbucks and Subway, after realising they cannot pin their future on fuel.

UK’s Top 20 Strongest Brands Revealed

The Top 20 strongest brands in the UK has been voted for and Lego has come out at the top!

The Centre for Brand Analysis asked 2,500 consumers to rank each brand for quality, reliability and distinction.

Previous winner British Airways fell out of the Top 20 all together as did Google and Amazon.

Rising brand names in the top 20 are Gillette in second place, and Apple in third. Marks and Spencer has overtaken John Lewis who is now in 15th place with M&S in seventh. BP, Shell, Disney and Heathrow all re entered the top 20 this year, whilst household brands, Andrex, Coca Cola and Heinz retained a position in the top 10.

Top 20

1. Lego

2. Gillette

3 Apple

4. Andrex

5. Coca-cola

6. Disney

7. M & S

8. Boots


10. BMW

11. Cadbury

12. Rolex

13. BP

14. Shell

15. John Lewis

16. Heathrow

17. Jaguar

18. Kleenex

19. Visa

20. Haagen – Dazs

If you need help ensuring your own brand appears amongst the right media platforms so you STAND OUT and get results, contact our award winning team for impartial media planning and buying expertise on [email protected] or call us on 02921 320 200 #lovemarketing



RAJAR Q4 what you need to know

The first week in February saw the release of the latest radio listening figures for quarter 4.

We have put together a brief summary of the most important points to take away from RAJAR from the last quarter:

There were listeners lost across the board in South Wales

Although Heart South Wales and Capital South Wales unfortunately lost the most number of listeners this quarter they still remain at the top in terms of weekly reach, still managing to reach 522,000 and 161,000 listeners each week respectively.

Despite what you might think, this is definitely positive news….

Especially for advertisers! The good news is that losses in listeners mean losses in premiums. We will still be able to reach huge numbers of the population each week on these stations, but now for an even more affordable cost. At least for the next quarter, advertisers will be able to maximise their budgets on these stations and enjoy a huge frequency of message which will aid generating response.

Local listening proved its worth.

Local radio stations such as The Wave, Radio Pembrokeshire, Radio Carmarthenshire and Bridge FM remained at the top in terms of percentage listening share last quarter.

Radio Pembrokeshire and The Wave had the highest percentage weekly reach of all stations in South Wales (36% and 32% respectively). Bridge FM (28%), Radio Carmarthenshire (25%) and Radio Ceredigion (21%) weren’t far behind.

Radio Pembrokeshire also recorded the highest number of hours listened; 10.6 hours on average per listener.

The Wave gained 1,000 new listeners this quarter and was the only radio station in South Wales to have increased its weekly reach.

Radio in North Wales increased in popularity and reach

Capital North West and Wales attracted an extra 19,000 listeners last quarter and Heart North Wales was close behind gaining an additional 10,000 listeners per week. Smooth Radio North West and Wales was also up by 8,000 weekly listeners.

By analysing these radio listening figures, we are able to see the most up to date trends in the market and consult on the most appropriate station for you to utilise in order to reach your target audience and achieve your campaign objectives.

Why should I advertise on radio?

If you need help in choosing the right radio stations as part of your media mix, we are here to help. Just get in touch with experts from south Wales’s award winning Media Planning and Buying Agency at [email protected].

RAJAR Q3: What you need to know!

Last Thursday we received the most up to date listening figures for radio across the UK; giving us insight into the current listening patterns of radio fans.

As an advertiser using radio, or if you are planning to do so, here are some key points to take away from this quarter’s report:

  • Heart South Wales achieved a record weekly listening figure 544,000 – a massive 94,000 increase from Q2 and the highest improving reach than all other stations in Wales for this quarter!
  • Capital South Wales ranks the second most popular station, with 250,000 listeners tuning each week. Capital sees a recovery of around 16,000 listeners!
  • It was discovered that listeners to Smooth South Wales tune in for 11.5 hours on average every week; the highest average of all stations per week
  • Town and Country Broadcasting stations, which include Nation Radio and Hits, Bridge FM, Radio Pembrokeshire enjoyed a steady quarter, with listening hours increasing along with market share.
  • Nation Radio acquired a higher number of male listeners and a large number of ABC1 listeners
  • Radio Pembrokeshire continues to have the largest percentage weekly reach at 38% followed by The Wave at 31%, Heart South Wales at 29% and Bridge FM at 28%
  • Radio Pembrokeshire has the highest listening share in TSA % at 19.6%
  • The Wave was recorded to reach around 148,000 listeners per week; the station has enjoyed a large reach increase of 9,000 listeners compared with last quarter
  • Kiss 101 in BBC Radio Wales transmission area unfortunately recorded the highest loss of listeners, down 77,000 since last quarter
  • Similarly, Capital North West and Wales was down 18,000 listeners in this quarter compared to last
  • On a more national scale, many commercial stations have reported their highest ever reach including Heart (9.1 million), Capital (7.4 million), Kiss (5.5 million), Absolute (4.2 million).
  • This quarter also highlighted a “tipping point” for digital listening; DAB platforms are now used by 56% of the UK adult population each week. Digital signals take up less space on the airwaves, meaning more stations are available for advertisers (and over half of the UK population are now listening to these stations!)

There has never been a better time to advertise on radio. Radio is a great frequency builder offering a cost effective and trusted platform for your advertising. As this quarter’s RAJAR figures suggest, radio remains hugely popular for people in Wales.

More people in Wales listen to radio, and they listen for longer, than the UK as a whole. In 2014, radio services reached 94.5% of the adult population in Wales. (Ofcom Communications Market Report, 2015)

Get in touch with our team at The Media Angel for more insight on audience data on RAJAR; we can help advise on the best radio stations available to suit your campaign objectives.

The battle between YouTube vs. TV

According to a report by Pixability, YouTube viewing is growing at the fastest rate ever, with watch time up 60% year on year globally.

There has been much debate over recent years over the battle between YouTube and television and what it means exactly for businesses. Some have branded ‘TV dead’ while others have said it still remains ‘the most effective and powerful medium of all time’ and continue to use it.

Global figures found in the YouTube report reveal:
  • Channel subscriptions are up 47% year on year.
  • Top 100 brands, are uploading a new video to YouTube every 18.5 minutes.
  • The average mobile viewing session has increased by 50% to more than 40 mins.
  • The number of advertisers running video ads on YouTube is up by 40%.
  • Top 100 brands media spend is up by 60%.

Click here to see more YouTube stats from the Top 100 Global study – http://www.pixability.com/top-100-brands-2015/

Marketing Week recently noted while it seems YouTube is gunning for TV ad spend, in the UK, its success isn’t as rapid as the impressive Global stats above. According to Ofcom, YouTube accounts for just 3.5% of the UK’s total video consumption while TV is 81%. The gap narrows among consumers aged 16-24 – where YouTube accounts for 7.5% of video and TV accounts for 65% – by far.

TV advertising continues to grow, with UK revenue hitting a record high of £4.91bn in 2014, up 6% from the previous year, while the number of brands new or returning to TV advertising was more than 800, according to Thinkbox.

Make peace, not war and benefit from using both!

If budgets permitted, as with any large scale campaign it’s advisable to best spread your message to the relevant mediums that your target audience use, see and hear.

In fact, Thinkbox says the question shouldn’t be TV versus YouTube or online video, the IPA’s econometric study on “Advertising Effectiveness: the long and short of it” says the two complement each other extremely well.

Want to find out more on the benefits of using YouTube or television or both. Get in touch with The Media Angel to find out how your brand can be seen on a regional, national or global level.

Tips and Stats from Facebook’s Boost your Business Cardiff Event

We went along to the Facebook’s Boost your Business Summer Tour at the National Museum of Wales in Cardiff. If you couldn’t make it, here are some of our essential stats and top tips.

We listened to talks from the panel which included Facebook’s Olly Sewell, Manager of the SMB Partner Management in EMEA, Jules White from The Last Hurdle,  Justin Schwartz from the social media agency behind Rachel Organics. Did you know…

  • Facebook Boost your Business25m people use Facebook on mobile in the UK every day.
  • People visit Facebook on average 14 times per day via mobile.
  • Facebook attracts 4bn video views every day.
  • At least 50% of users watch one video per day.
  • The future is sight, sound and motion.
  • Instagram marketing solutions will launch from this September.

10 top tips when using Facebook advertising:

  1. Use the power of short videos to captivate your audience.
  2. With all your messaging, think about what your customers want to hear and see more so than what you want them.
  3. Set your objectives to gain meaningful results, such as website clicks, video views, events, and increase in sales. Focus on gaining real numbers, it’s not always just about likes and shares.
  4. The best kind of content is ‘real’ content and that really works. Think as the end user.
  5. When advertising you need to balance relevance and quality of ads with your bidding strategy and budget.
  6. Schedule offers when your audience needs them.
  7. Consider seasonality, e.g. Valentine’s Day or Christmas. You need to think carefully about when other like-minded businesses will all be trying to advertise at the same time.
  8. Don’t under estimate the worth of your audience. It can cost more to reach the same popular audiences at the same time.
  9. Use custom audiences to reach all of the people who matter to you.
  10. Think yourself as a mobile business, as this is where you customers spend most of their time.

If you need help incorporating social media as part of your marketing campaigns, then please get in touch. We’re always on hand to take care of your marketing. Email: [email protected] or call: 02921 320 200.

TV advertising reach remains high

According to the latest figures collated by Thinkbox and the BARB, television advertising remains one of the most sure fire ways to get your message in front of large audiences.

Figures for this May found that around 68% of TV viewing was commercial, with this accounting for 67% of all TV viewing on a television set. People are also watching commercial television for slightly longer compared with last year, demonstrating that the medium remains a strong and perpetual part of popular culture.

The weekly reach of television continues to be extremely high at 94% with this latest update in figures. The report also found women to be the target audience most connected with television advertising messages, with commercial channels reaching on average 95% of women each week.

There has never been a better time to advertise on television and reach these impressive audience figures. Get in touch with The Media Angel for more information about how to take advantage of the power of television advertising. Advertising on television doesn’t always require huge investment and can be far more cost effective than you might think.

Give us a call on 02921 320 200 or drop us an email for advice on the best platform and channels for your brand, campaign objectives and budget.

TV campaigns prove to provide the best ROI

A study conducted by the RAB presented the industry with momentous proof that TV and radio are by far the most effective mediums for advertising.

The study, named ‘The ROI Multiplier’ produced findings to show that for every pound spent on television advertising, brands were receiving returns of £8.70 on average. Radio followed closely behind, with reported revenue returns of £7.70. These figures out-performed all other advertising channels in terms of efficiency, and suggested that brands might want to re-allocate more of their ad budgets to TV and radio to capitalise on these considerable returns.

In order to effectively reach audiences on radio, a combination of creative content and optimal frequency are required. Whereas television viewing is sometimes referred to as appointment viewing with audiences intending to sit down and watch shows their entire way through; radio is not often the primary focus of attention. A creative message broadcast regularly and often over several bursts is more effective at feeding into audience listening patterns and influencing their decision making processes.

In contrast, outdoor and online advertising was presented as less likely to cut through the large volumes of advertising messages that audiences face every day. Press advertising performed better than expected, with an average of £5.80 being received in returns. This could be explained by the continuing loyal readership base of most press publications.

Get in touch with The Media Angel for more information on where best to invest your advertising budget. Send us an email or give us a call on 02921 320 200 and you could potentially unlock millions through incorporating television and radio into your marketing plans.

TV viewing figures remain stable and strong

The latest television viewing figures are in from Thinkbox – the marketing body for commercial TV.

People in the UK watched an average of 3hrs and 50 mins a day of TV, including the BBC, during February using their digital TV sets.

Further figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV, that includes channels such as ITV, Channel 4 and Sky, accounted for 65% of total TV viewing on a TV set in February.

In summary, the report shows key audiences such as men are watching TV for longer. They watched 2 hrs 26 mins a day of commercial TV (3 mins more than the previous year.)


16-34s watched 1 hour, 52 mins a day, (5 mins less than last year.) This decrease comes as no surprise as millenials are increasingly accessing the growing amount of content on video-on-demand and catch-up services. Viewing figures for ABC1s, females, kids, all remain pretty stable. This supports television’s strong viewership, See below for weekly reach.

Get in touch with The Media Angel so we can logically plan and launch your next television campaign and sit back and watch it perform.

Newspapers circulation figures ae down, online counterparts on the up

Do you still read your daily or weekly newspaper? According to the latest ABC figures, average newspaper circulations figures have fallen again across the UK.

Alison Debono, Managing Director of The Media Angel commented: “These circulation figures come as no surprise, it’s sad news for press, but great to see growth in the digital sector.

Luckily there has been a massive growth in the number of users to the publisher’s online sites, such as Wales Online which has doubled its audience in the past year. Over 4,025,111 monthly unique visitors took to the site during January 2015.

“Press still has a place. It’s important for advertisers to remember that some of these tight-knit community newspapers and all-Wales titles are still reaching certain audiences that are perfect for certain campaign briefs.”

How TV apps are fuelling ‘valued time together’ for the family

The opinion that technology has a negative impact on family life has been turned on its head in a new collaborative research report from OMD UK and Time Inc. UK.

The ‘future of families’ report finds 78% of families believe technology has brought them closer together, rather than cause disruption.


The Goggle Box Effect

TV apps with the ability for on-demand / catch-up streaming and remote recording, not only allow families to better plan specific times together, but also fuel conversations around a range of TV programming.

Mobile devices means family members no longer need to retreat to separate rooms to use technology.

Apps for TV make families more opinionated – such as the X-Factor app allows the sofa to become the judging panel, enabling families to cast their votes and opinions and discuss them.

Catherine Westwood, Goodtoknow.co.uk said in the report:

“Tech is here to stay and will impinge on family conversation, but will inspire in equal measure.”

By this Catherine means there is an increase in opportunities for advertisers to divert attention in, but this is not necessarily a bad thing, in fact it’s a good thing. This means audiences are empowered to act on advertisements, and are informed about products, services and entertainment that interests them.

Two screens are better than one

Lastly, for TV advertisers this is good news all round. New ad platforms such as ITV’s Ad Sync, enables broadcast advertisers to take over The X-Factor programme app at the same time their spot appears on TV, creating mass awareness. Whether it’s advertising Cheryl Cole’s latest new single, which clicks through to iTunes or Domino’s pizza that let’s you order a takeaway online.

Therefore, brands next year should think more about the ‘living room plan’ and utilise the option of the second screen experience, getting their messages across multi-platforms to start discussions in the home and making their messages more memorable.

Get in touch with The Media Angel today to find out more about VOD, online and mobile advertising or any other forms of advertising.

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