Latest UK streaming figures

In the third quarter of 2023, the number of UK households subscribing to video-on-demand services amounted to around 19.3 million.

Here are some of the latest stats from the biggest UK streaming services:

ITVX

ITVX started the year with 328 million streams in January alone, more than any other month on ITVX or its predecessor ITV Hub.

Sunday 28 January 2024 was the biggest single day for both the number of streams (14.8m) and streaming hours (6.1m) since December 2022.

The top shows and live events on ITVX in 2023 were:

1. Love Island All Stars – 43m streams
2. Mr. Bates V The Post Office – 22m streams
3. The FA Cup Liverpool v Norwich City – 11m streams
4. Trigger Point – 9m streams

With a monthly reach of 24.8 million, ITVX is the leading platform for commercial BVOD and since the rebranding to ITVX, there have been over 3 billion streams and over 40 million registered users.

The hours spent streaming on ITVX have increased by +60% since last year and there has been a +91% increase in awareness of the streaming service among adults.

1.5 million of 16-34-year-olds are using ITVX as the only way they watch content with 8-9 million of this age group watching ITVX monthly.

Channel 4

At the end of 2023, Channel 4 streaming had 28 million registered users. The amount of viewing minutes on Channel 4 exceeded 53.5 billion at the end of 2023, with a 24% rise.

Channel 4’s diverse programming contributed to a 24% year-on-year gain in viewership and nearly 10 billion more minutes in 2023.

The top streamed single episodes on Channel 4 in 2023 were:

1. The Great British Bake Off, Episode 1, Series 14 – 243 million viewing minutes
2. Russell Brand: In Plain Sight: Dispatches – 170 million viewing minutes

With a combined total of 6.8 billion viewer minutes, Married at First Sight Australia and Married at First Sight UK are the two most streamed programs of 2023.

Sky

SKY has a combined monthly reach of 47 million across linear & digital platforms with 42% of all adults watching Sky VOD every month.

Sky VOD has a 26% YOY viewing increase.

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Sources: (Statista, 2023), (Kantar, 2023), ITVX, All4 & Sky