Tag: The Media Angel
What did we get up to in November?
As the year (and decade) almost draws to a close, we have a look back at the month that was, November 2019.
We celebrated The Drum Out of Home Awards 2019, congratulations to all the winners!
Some of our clients began their Christmas campaigns, and we welcomed a very exciting new national client in Casio and Edifice.
And we started our Christmas countdown, keep an eye out for our last video of the year at the end of December!
The Media Angel in National Finals of Prestigious Marketing Awards
For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43% to the Gardens .
The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies.
The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook.
We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio. We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint.
Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.”
The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel, London.
Finalists at The Drum Marketing Awards 2017
The Media Angel are thrilled to have been shortlisted for The Drum Marketing Awards 2017. These awards celebrate the best marketers and campaigns and were internationally open for the first time this year. The Awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies.
Submissions were judged by a panel of senior marketers from globally renowned household brands including Andrew Rayner, Marketing Director Nando’s and Faye Harcourt, Head of marketing Nickelodeon UK & Ireland to name a few.
The Awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies. Submissions were judged by a panel of senior marketers from globally renowned household brands including Andrew Rayner, Marketing Director Nando’s and Faye Harcourt, Head of marketing Nickelodeon UK & Ireland to name a few.
We have been nominated for Media planning and Buying Strategy of the Year- for work with our client The National Botanic Garden of Wales on their summer 2016 marketing campaign which helped boost their family visitor numbers by a massive 63%. A creative multi faceted campaign which focused around the opening of their Butterfly House/Plas Pili Pala, included video, on line quizzes, OOH, radio and print.
We are delighted to be finalists and to have been given this accolade. In our category we are amongst national agencies and national & international campaigns from well known brands such as Dominos Pizza/ Arena Media, AXA/Havas Media, Heineken UK/ Mediavest, Channel 4/ OMD, Sainsburys and Virgin Atlantic/ PHD.
Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2017 especially as we are in the same category as such huge brands.”
The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel, London.
For more information click here
Finalists in CIM’s prestigious Wales Marketing Awards
We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for…
Best Integrated Campaign
The Media Angel (UK) Ltd. In partnership with The National Botanic Garden of Wales – Summer Campaign
Best Advertising Campaign
The Media Angel (UK) Ltd In partnership with The National Botanic Garden of Wales – Summer Campaign
Best use of PR
ACT Training In partnership with The Media Angel – #BEYanapprentice
Best Use of Creative
ACT Training In partnership with The Media Angel – #BEYanapprentice
CIM’s prestigious Wales Marketing Awards (previously known as Canmol) rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved.
This year 36 entries have been shortlisted for 12 Awards across all sectors including Welsh brands such as Dwr Cymru- Welsh Water, Public Health Wales, Cadw and Braces Bread as well as two of our clients, National Botanic Garden of Wales and ACT Training LTD.
The National Botanic Garden of Wales, based in Carmarthenshire needed to increase their visitor numbers after a number of years of flat-lining figures. In order to achieve this goal their objectives were to concentrate on increasing family visitors: following the creation of new family offerings, which culminated in the opening of The Butterfly House, Plas Pilipala, we composed a campaign to publicise this new offering to family with children across South and West Wales. A creative multi-faceted campaign which encompassed video, online quizzes and message reiteration across outdoor advertising and radio, created a social buzz and an overall increase of family footfall up a massive 68% over the summer holidays.
David Hardy – Head of Marketing and Communications for National Botanic Garden Wales said “We are delighted to be shortlisted for two awards for our Butterfly House campaign with The Media Angel who did a fantastic job…we are still reaping the benefits of their excellent work today”
ACT Training, Wales’ leading training provider’s objective was to hit their traineeship recruitment target. ACT and The Media Angel devised the #BEYanapprentice campaign to help achieve this goal. Jayne McGill-Harris, senior marketing and PR Manager of ACT Training Ltd says
“One of the main marketing challenges we face each year is how we can compete with huge FE and HE organisations that have much larger marketing budgets and a larger voice in the market compared to ourselves. In order to inject some originality and imagination into our marketing communications activity, we hired The Media Angel as an extension of the team.
Between us, an integrated campaign that included an experiential marketing stunt, as well as online advertising and a promotion, was planned to achieve a competitive advantage and provide a memorable brand experience for prospective learners.”
A Beyonce lookalike was hired and a buzz created around Cardiff on the day of Beyonce’s concert in June. “Beyonce” engaged with concert goers encouraging them to enter a competition and post pictures on social media ensuring high levels of exposure and data capture from their target audience. This highly successful campaign attracted 63% increase in new traffic to their website and ultimately achieved 830 enquiries- an increase of 40%.
Our Managing Director Alison Debono says
“We are beyond thrilled to be shortlisted again this year for 4 awards at CIM’s Wales Marketing Awards. We are the only media planning and buying agency in Wales to achieve this accolade. The two very different campaigns that we have been shortlisted for highlight that great results and a good return on investment are achievable with limited budgets, creative imaginations and by selecting the most appropriate media mix to deliver the campaign objectives.”
Alison further says “Both campaigns for ACT Training Ltd and National Botanic Garden of Wales are fitting case studies that underpin the essence of our work and how we can help clients develop an innovative approach to marketing to help them STAND OUT and get results”
If you need award-winning advice to ensure your marketing plans are crafted to perfection and deliver results contact us on 02921 320 300 or via email: [email protected]
Help your business STAND OUT from the crowd
Everyday it is estimated that we are exposed to nearly 400 marketing messages, of which only 150 are actually noticed and a lot less are recalled or make enough impact to prompt action. So how can you ensure you make yourself easily found?
1. Have a marketing strategy and review it.
Have a clear idea of what you want to achieve and a focused strategy to help drive your business forward. Is retaining and winning new customers key or is increasing sales your goal? Don’t forget to review and tweak that strategy.
2. Know your customer.
Who are they? Where are they? How can you target them?
Knowing your customer helps target them at the right place at the right time and at the right cots; ultimately leading to a return in investment.
3. Know your competitors.
What are your competitor’s strengths and weaknesses? How and where are they advertising? what can you do differently?
4. USP’s.
Be clear of your unique selling point(s); make these part of your marketing strategy. Why should somebody choose you over your competitors? Let people know why you are the best company to come to.
5. Be consistent.
Be consistent with your messages, reiteration is key. You want your clients to recognise you instantly. Less is more.
6.Be clear.
What do you want your clients to do? Buy a ticket or product? Log on to your website? Find out more information? Call you? Tell them what to do and how to do it. Make it easy to be found.
7.Be social.
No business can afford to ignore social media; it’s good for developing a two way conversation between yourself and your customer. Having social portals and an up to date website helps build credibility, brand and SEO too.
8.Take a risk.
Don’t be afraid to try something different. Think outside the box. Don’t assume advertising is too expensive, TV and Radio can be targeted and cost effective if used well.
9. Cost.
Don’t buy an advert just because it’s cheap. If your target audience does not consume that media it’s a waste of money.
10. Explore.
Look at the new platforms where you can be really targeted; Video on Demand for example. You can target by area, age, demographic etc.
Contact our award winning team to ensure your marketing plans are crafted to perfection and deliver results.
Call: 02921 320 300 email: [email protected] tweet: @themediaangel.
Increase your audience with OOH Technology
As out of home technologies go digital, advertising can now be extremely dynamic, creative interactive and engaging
Increasingly internet users are accessing the web through mobiles. Outdoor digital advertising allows advertisers to integrate mobile with large displays. New technologies are bringing a whole new way to target and engage with your audience. Gaze recognition, gender recognition, and even emotion recognition are enabling advertisers to target messages precisely at their passing audience. As campaigns such as “Look at Me” for Women’s Aid prove. The ad used gaze- tracking technology to monitor how many people were looking at the display at any one time – changing the creative as more people paid attention to it.
There are opportunities to engage with mobile users through the use of apps created especially for a particular campaign; for example NHS Blood and Transplant’s “virtual blood donation” campaign, required passers-by to make a “blood donation” using an augmented reality app, while on a connected out-of-home display, a sick patient is shown gradually returning to health as the virtual donation takes effect.
Advertisers have increasingly been able to break down audiences into precise segments, across all media enabling them to target their messages in ever-more specific ways. Using the latest technology innovations, advertisers can target individuals in real time using digital out-of-home solutions – making media work harder than ever before.
For example, Renault used vehicle recognition to target motorists. With only seconds to catch their attention, they delivered a targeted message based on audience demographics and vehicle spec. Cameras identified the make, model and colour of vehicles from their number plates, and served messages to specific drivers as they waited at traffic lights. This way the message is speaking directly in real time to the audience and highly likely to get more attention.
If you need help to STAND OUT with your marketing then get in touch with our experienced team who can help craft innovative solutions based on your brief. Call 02921 320200 or email [email protected]
Angel to Apprentice
The end of August saw our Agency Support Executive, Daniel take to the streets of Cardiff to offer school leavers advice and support ahead of their GCSE results.
Showcasing what apprenticeships have to offer and talking about their first-hand experience of undertaking an apprenticeship.
Daniel joined the team back in May and since been going from strength to strength. Working closely with our client ACT Training Ltd we saw the great opportunities and benefits of an apprenticeship.
Daniel who has a thirst for learning jumped at the idea of doing an apprenticeship. As a team, we discussed what would be best for Daniel and the team. This September Daniel will be undertaking a Level 3 apprenticeship in Social and Digital Marketing.
Daniel said, “I’ve always been interested in the world of media and advertising so I’m really grateful for the opportunity to undertake an apprenticeship in social and digital marketing as it’s provided me with the opportunity to turn a long-standing hobby into a career.”
He added, “I’m looking forward to learning more about the practical applications of social media for a professional purpose and seeing how I can transform the social media channels of The Media Angel.”
As a team, we are very excited to see what Daniel will be learning and how we will put that into practice.
Watch the full interview with Made in Cardiff Tv – http://bit.ly/2caUWsv
Rajar Quarter 2 2016
Last week (4th August 2016) saw the release of the latest radio listening figures for Quarter 2 of 2016.
We have put together a brief overview of the top line stats from the last quarter:
National
- Commercial radio now has more listeners than the BBC reaching 35.5 million listeners a week, this is 73% of all adults that are radio listeners(48.7 million)
- BBC Radio 1 lost a million listeners and radio 4 hits a new high, 11.5 million adults.
- The UK networked stations delivered high reach figures in the millions, Heart 8.9m, Capital Brand 8.5m, Smooth brand 5.6m, Kiss 5.5m, Absolute 4.3m.
- The first set of figures have been released since the launch of the UK’s second digital multiplex, Virgin Radio had the highest reach with 409,000 listeners, Mellow Magic 380,000 listeners, TalkSport2 285,000 listeners, Magic Chilled , 233,000 listeners, Talk Radio 224,000 listeners.
- The report also shows that 58.9% of the population tunes in digitally every week, with 45.3% listens via digital platforms.
- 90% of the population tune in to radio every week
Wales
- Heart South Wales continues to be the number one commercial radio station in Wales with 460,000 listeners tuning in every week!
- Heart’s sister station, Smooth Radio, achieves its best ever result in South Wales adding an impressive 21,000 new listeners this quarter, now at 72,000 listeners per week.
- Capital South Wales gained 19,000 additional listeners, reaching 189,000 listeners per week, however average listening hours are down to just 4.8.
- Unfortunately it wasn’t such a successful Quarter for North Wales radio stations. Capital North Wales gained listeners, however Heart North Wales and Smooth North Wales both lost listeners.
- Locally, Radio Pembrokeshire continues to achieve the highest weekly reach of 36 %, closely followed by The Wave with a reach of 31%.
- Listening hours remain strong for Smooth South Wales with the average person listening for 12.4 hours a week and The Wave at 10.3 hours a week
Digital
- Almost 6 in 10 adults aged 15+ are listening to radio via a digital platform in terms of weekly reach*. With 32 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week.*
- 59% of the population tune in to digital radio every week
If you need help in choosing the right radio stations to use as part of your media mix, we are here to help. Just get in touch with experts from south Wales’s award winning Media Planning and Buying Agency at [email protected].
JCDecaux joins the Internet Advertising Bureau
JCDecaux has signed up as a member of the IAB UK in an “important strategic step” as it continues to transition towards more digital outdoor media.
JCDecaux are rolling out 1,000 digital bus shelter screens in London. The outdoor media giant has joined the digital advertising trade body to highlight its digital ambitions and to promote the company’s role in transforming out-of-home advertising into a digital form in the UK.
JCDecaux won the Transport for London’s bus shelter contract last year. The world’s biggest digital street furniture rollout has experienced delays but is now about to install 1,000 new digital new screens across the Capital.
The membership will also enable JCDecaux to access the IAB’s research, education and events as the company aims to upskill and attract new talent.
More than 50% of JCDecaux’s revenue comes from digital based media now.
Animation / Motion + 10%
More attention for animated creative over static and film.
Best example generated +24% impact for part animated copy.
Full video loses attention and impact.
The study measures actual contacts via face – tracking.
If you are interested in incorporating outdoor advertising into your media plans, then please call one of our team today on 02921 320200.
Beyonce Takes Cardiff By Storm
City Centre shoppers and concert goers alike were stunned to come across international pop sensation Beyonce walking around alongside them.
The ‘Crazy In Love’ singer was seen popping into Cardiff’s Park Plaza Hotel on Wednesday night and spotted having a drink with rugby pundit Jonathan Davies. She was also caught last minute shopping in St David’s 2 shopping centre prior to her Formation tour performance at The Principality Stadium on Thursday 30th June.
OK!, we confess, it wasn’t the real Beyonce. It was an awareness campaign for our client ACT Training Limited. We hired a high-profile look-a-like Beyonce to tie in with Queen B’s concert, with the objective to raise awareness amongst young people about the apprenticeship schemes ACT has to offer.
Watch the promotional video below.
Gemma Shaw, our hired Queen B spent two days in Cardiff, travelling around in an ACT branded taxi and interacting with fans in the City Centre, followed by “Paparazzi” and accompanied by her entourage, drawing large crowds and taking selfies with fans.
Hired entourage and promo staff were briefed to engage with the general public, ideally targeting 16 – 24 year olds. As they eagerly waited to have a snap with the look alike pop queen, they were informed of ACT’s key messages.
Traineeships, Apprenticeship and Higher Apprenticeships – all offer an opportunity to earn and learn, working towards nationally recognised qualifications, whilst earning a wage, gaining skills and building a rewarding career. ACT works with over 700 employers across Wales who are waiting for young, ambitious candidates.
The first orchestrated sighting of “Beyonce” was on Wednesday evening at the Park Plaza Hotel the night before the concert, accompanied by ACT brand ambassador Jonathan Davies. We thought this scene of an unlikely couple would be perfect to create talkability across social media and ignite the buzz of Queen B’s arrival to the Welsh Capital.
- Reaching 2,000 views on a video in 24 hours was perfect thanks to a post from I loves the diff.
- #BEYanapprentice was trending on Twitter across Cardiff due to a high volume of tweets, retweets, and social interaction.
Thursday 30th the day of the concert, we arranged for the lookalike to visit ACT apprentices in their workplaces, The Early Bird Cafe, and The Vanilla Rooms in Cardiff where the look alike Beyonce used their services to promote the schemes. The entire process was documented and leaked across social media channels to achieve interaction across our client’s social media channels.
The stunt was reported on WalesOnline – monthly audience of 2 million unique visitors. The stunt reached the site’s most read section of the website and achieved almost 1000 shares.
Jayne McGill Harris, ACT Training’s marketing and PR manager said: “The Beyoncé lookalike, was spotted all over Cardiff and we’ve had a great reaction on social media. We are hoping that the extra attention our channels are receiving will help to raise awareness of the options available for young people to live, learn and earn with apprenticeships.”
Our Managing Director of The Media Angel, Alison Debono, added: “This was a great way to engage with youngsters on an interactive and unique level, ensuring that ACT’s campaign message Live Learn and Earn was seen by as many potential apprentices as possible.”
In 48 hours the campaign –
- achieved a massive 496.2% increase in Facebook engagement
- reached 142,139 Twitter accounts
- gained 170 ,936 Twitter impressions
- had a 125.0% Increase in received Twitter messages
- saw 2,093 Twitter link clicks
If you want help to STAND OUT with your Marketing then contact The Media Angel on 02921 320200 or [email protected] for award–winning advice on your next advertising campaign.
Consolidation of Press Advertising Sales?
Newspaper groups are discussing merging their advertising sales.
With declining print revenues and a lack of online growth in the face of Google and Facebook’s dominance over the past 18 months proprietors and media owners have had to focus their minds.
There are around eight main sales houses currently– News UK, Mail Brands, Guardian News & Media, Telegraph Media Group, Trinity Mirror, Northern & Shell, ESI Media and The Financial Times; merging ad sales is a logical move to gain scale. This excludes regional newspaper publishers and magazine companies.
TV has consolidated into just three sales houses, radio and cinema each have only two major players; all have reaped benefits.
Trinity Mirror is very keen to push joint ad sales and have sounded out Telegraph Media Group, News UK and others.But progress has been mixed. Trinity Mirror has pulled out of 1XL, a joint ad-sales house for digital advertising, in which regional publishers Johnston Press and Newsquest remain involved.
Scott Gill, managing director of 1XL, is optimistic that joint ad sales can take off across the industry, “assuming legality is established and if there is buy-in from the highest levels”, he says.
So to conclude, moving to joint ad sales might be a good idea, but no-one thinks it will be easy and it could be a while up.
If you are interested in including press as part of your advertising campaign, please give our team a call on 02921 320200 or e mail [email protected] # LoveMarketing
New clients this Spring
It has been an exciting and busy few weeks here at The Media Angel and we are absolutely thrilled to announce that we now have several new clients on board – Air Malta, Plaid Cymru and The British Science Association.
Air Malta was keen to promote their weekly direct flights from Cardiff to Malta including the free 20kg of hold baggage. With our existing experience working with Cardiff Airport and the airline sector combined, we are confident that our recommended media mix will deliver great results.
Plaid Cymru wanted to raise awareness of their Election Campaign and decided to run with some excellent out of home advertising in a prime Cardiff City Centre location. Here we maximised the flexibility of the out of home digital format by running several different messages across the duration of the campaign to raise awareness on specific days.
The British Science Association would like to tell everyone about the British Science Festival 2016. Hosted by Swansea University, the festival will take place between 6th and 11th September and will feature a diverse programme of talks, debates, performances and activities. We are helping them with a mix of Radio, experiential and out of home advertising.
We love to select the best solutions for all kinds of marketing briefs, so make sure you get in touch with us. We’ll help you over deliver on your objectives and together achieve fantastic results.