RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans.

We have put together a brief overview of the top line stats.

Wales

Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week.

Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%.

Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%.

Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3.

Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours

Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%.

National 

Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m.

Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital.

Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000

The top 5 London commercial stations are

5. LBC (1m listeners)
6. Heart (1.362m)
7. Magic (1.723m)
8. Capital (1.730m)
9. Kiss (1.860m)

Digital 

National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national DAB commercial network broadcasting 19 national commercial stations in March 2016.

If you need help ensuring your marketing budget is invested in the right radio stations and media platforms so you STAND OUT and get results contact our award winning team for impartial media planning and buying expertise on [email protected] or call us on 02921 320200

 

RAJAR

Today RAJAR announced 48.2 million adults, 89% of the adult UK population tuned into their selected radio stations each week in the third quarter of 2016.

This is up by approximately 320,000 adults on the same Quarter of last Year (Q3, 2015). The total average number of weekly hours listened to radio for this quarter is 1.038 billion.

DIGITAL LISTENING HOURS 

In an average week, digital listening accounts for 472 million hours; DAB has a 71% share of digital listening hours, Online 18% and DTV 11%.

We have put together a brief overview of the top line stats.

Wales

• Heart South Wales continues to be the number one commercial radio station in Wales with 484,000 listeners (up 24,000 listeners) 25%, tuning in every week.
• Capital South Wales gained 12,000 additional listeners, reaching 201,000 listeners per week
• Unfortunately, it wasn’t such a successful Quarter for The Wave, who lost 13,000 listeners, although they still achieve a strong reach of 29%
• Radio Pembrokeshire continues to achieve the highest weekly reach of any radio station in Wales at 36%
• Listening hours remain strong for Smooth South Wales with the average person listening for 13.6 hours a week – an increase of over an hour per listener a week.
• Capital North Wales saw an increase in listeners where Heart North Wales saw a loss of listeners.

National 

• Capital still remains on top as London’s most popular station with 2.01m listeners, whilst Kiss stays in second place with 1.8m people tuning in. Magic has overtaken Heart for third place with 1.8m and LBC 97.3 has fallen behind in 5th place with 991,000 listeners.
• Digital figures remain consistent – 45.5% of all listening is via digital platforms, with 59% of the population now tuning in digitally every week. The largest proportion of digital listening is via DAB radio with 32.3% of all listening hours.
• In the digital-only station race, Kisstory has knocked Absolute 80s off the top spot. The station has increased listenership by 23% year on year and now has 1.6m listeners. Smooth Extra has also overtaken Planet Rock for third place with 1.07m and 1.06m listeners respectively.
• Chris Moyles has lost 36,000 listeners in London whilst adding 9,000 nationally to his Radio X breakfast show.
• The second quarter for talkRADIO gives the station 80,000 extra listeners – now with 304,000 weekly, compared with 224,000 last quarter.

Other Local Stations 

• Channel 103 in Jersey celebrates its highest ever audience – 56,000 people in a TSA of 87,000 listening, giving it 65% reach.
• In Scotland, Clyde 1 has posted a record 660,000 listeners, up from 584,000 a year ago.

The radio industry will be trading from the latest audience figures from Monday 14th November, any bookings made after that time will need to be updated on latest audience figures.
If you have any queries regarding your current radio advertising plans give us a call on 02921 320200.

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