14 reasons why TV advertising IS so good

Considering adding TV to your marketing mix? We’ve put together 14 fantastic reasons, as proven by Thinkbox’s ‘A Year in TV 2015’ study, to help you make your decision:

 

1. TV ads are the ones that 75% of people say make them laugh, smile and remember

 

2. On average, every £1 invested in TV advertising returned £1.79 in profit to the advertiser

 

3. 16–24s are 84% more likely to talk about ads than the average adult

 

4. TV accounts for 1/3 of campaign-driven sales

 

5. TV is 40% more efficient at driving long-term response per pound than the next best forms of communication

 

6. Approximately 90% of total response was generated after a viewer had seen an ad for the first or second time

 

7. Every week TV reaches 86% of 16-24s

 

8. The average viewer watched 45 TV ads a day– 6 ads more a day than ten years ago

 

9. Twitter reaches 19% of the UK population, Facebook reaches 43%. TV’s reach is 94% of the population

 

10. TV accounts for 58% of all 16-24’s video consumption

 

11. 87% of TV is watched live

 

12. In total, the average person in the UK watched
4 hours, 35 minutes a day of video in all its different forms in 2015. This has increased by 15 minutes a day since 2014

 

13. 54% of households pay for a full TV service in the UK

 

14. Thinkbox shareholders including Channel 4, ITV, Sky Media, Turner and UKTV, represent over 99% of commercial TV advertising revenue

 

Do you want to benefit from the reach and exposure that advertising on TV enables? Get in touch with us on 02921 320 200 or email [email protected] for award winning media planning and buying advice.

 

TV viewing figures remain stable and strong

The latest television viewing figures are in from Thinkbox – the marketing body for commercial TV.

People in the UK watched an average of 3hrs and 50 mins a day of TV, including the BBC, during February using their digital TV sets.

Further figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV, that includes channels such as ITV, Channel 4 and Sky, accounted for 65% of total TV viewing on a TV set in February.

In summary, the report shows key audiences such as men are watching TV for longer. They watched 2 hrs 26 mins a day of commercial TV (3 mins more than the previous year.)

16-34s watched 1 hour, 52 mins a day, (5 mins less than last year.) This decrease comes as no surprise as millenials are increasingly accessing the growing amount of content on video-on-demand and catch-up services. Viewing figures for ABC1s, females, kids, all remain pretty stable. This supports television’s strong viewership, See below for weekly reach.

Get in touch with The Media Angel so we can logically plan and launch your next television campaign and sit back and watch it perform.