TikTok new AI rules

Transparency is becoming more and more crucial as digital content creation develops.

AI-generated text, photos, and videos are getting more and more traction as marketers try to find unique ways to differentiate their content from the competition.

The absence of a label identifying the usage of AI-generated content might occasionally mislead viewers.

TikTok is the first social media platform to label all video and image content created by AI, by partnering with the Coalition for Content Provenance and Authenticity (C2PA), a project that supplies resources necessary to identify AI-generated content.

The new watermark will be generated using the C2PA “Content Credentials” technology to identify AI images and videos uploaded to the platform.

The watermark will be applied to content generated outside of TikTok and then reposted onto the app, giving consumers the ability to precisely identify the source and reliability of the information they watch.

Source: Memeburn, The Mirror and Hypertext (2024)

Social Media Statistics Update

At the end of the Q4 of 2022, there were 4.9 billion people globally who use one or more social media platforms daily (Forbes, 2022).

An average person spends 145 minutes every day on social media (Workup, 2022).

Short-form video will remain the top marketing content format for 2023, it has the highest ROI and growth rate, with 90% of marketers now using this media format (HubSpot, 2023).

Facebook

• Facebook has remained the most-used social media platform with 2.98 billion monthly active users as of Q1 of 2023, a 7.18% increase year on year (Dean, 2023).
• On average 78.63% of these users use the platform daily, equivalent to 1.9 billion (Dean, 2023).

Instagram

• At the end of 2022, it was estimated that there were 1.28 billion monthly users, it has been forecasted there will be an increase to 1.44 billion (Dixon, 2022).
• Static images posted on Instagram achieved an average reach of 1,850 users and carousels reached an average of 2,325 users (Dixon, 2022).

YouTube

• At the end of 2022 there were 2.5 million active monthly users (Omicore, 2023)
• The average time spent on YouTube globally is 19 minutes daily (Omicore, 2023)
• 500 billion YouTube videos are watched daily (Omicore, 2023)

Twitter

• In 2022, there were 229 million daily active users, this is a 15.9% increase compared to 2021 (Oberlo, 2023).
• On average, 500 million tweets are shared daily (Oberlo, 2023).
• 6 out of 10 (59.2%) Twitter users globally are between 25 and 49 years old (Statista, 2021)

TikTok

• TikTok had 1.6 billion active monthly users at the end of 2022 and is estimated to reach 1.8 billion by the end of 2023 (Kurve, 2023)
• Gen Z dominates TikTok, with 83% using the platform in Q1 2023 (Kurve, 2023)
• TikTok is the most engaging social media platform, with an average session length of 10.85 minutes, the time spent on TikTok globally in 2022 was a mammoth 68 billion hours.
• Over 1 billion videos are viewed daily (Kurve, 2023)
• TikTok has the highest engagement rate 4.25% compared to Instagram 0.60% (Kurve, 2023)

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