RAJAR Q2 stats have been revealed!

Here are the top stats from Q2 for the period ending June 2023 of Rajar’s update. 

Data has revealed that the weekly population of all radio listeners has remained the same as Q1 in Q2 with 88% but has increased slightly to 49.5 million people. 

Some other interesting stats – 

  • A record 39.2 million people are tuning into commercial radio every week, up by 1.3% on the quarter and 8% on the year. 
  • Commercial Radio’s share of listening has also grown massively to a new record of 54.5%, up from 51.4% in Q1
  • The average user tunes into 20.5 hours of live radio each week. 
  • In an average week, digital listening accounts for 697 million hours, and has the highest percentage of listeners with 74%. 
  • At home listening has the biggest percentage with 62%, followed by transport with 25% and in the workplace with 14%. 


Commercial radio now has 7.5 million more listeners than the BBC. 

They’ve done it again! Heart, Capital and Smooth remain the top 3 UK commercial radio brands, resulting in Global leading the radio market with 24.9 million weekly listeners. 

Heart reaches more than 11.1 million listeners each week, increasing listening hours by 3%.

Capital reaches 7.8 million listeners each week – 14% of the UK population. 

Smooth reaching 5.9 million listeners each week, reporting a 4.8% increase from Q1.  

Following a successful Q1, Bauer’s Greatest Hits Radio has grown by a further 12% in reach, equivalent to 5.9 million listeners each week and a total of 21.3 million listeners. 


Across Wales North Wales appeared to have the most success this RAJAR

Reach has increased for Capital North Wales from 100,000 to 121,000 a staggering 21% in Q2.

Following this trend, Heart North Wales reach has also increased from 89,000 up by 14%. Its total listener hours is up by a staggering 40% from 606,000 to 846,000, whilst share of listening is up from 2.9% to 4.1%.

Other each increases include:

Greatest Hits South Wales: 72,000 to 77,000

Radio Carmarthenshire: 18,000 to 20,000 

Several Welsh stations have seen a significant fall in their reach from Q1 to Q2, these include:

  • Smooth Radio South Wales: 76,000 to 70,000, fell by 9%
  • Capital South Wales: 154,000 to 143,000, fell by 8%
  • Heart South Wales: 426,000 to 403,000, fell by 5%

Although radio listeners have switched stations, they still regularly tune in to the medium highlighting that there is still a market for radio advertising! Millions of people can still hear your message; to be heard at the right time, get in touch with our team today!

[email protected]

How has the UK’s media consumption changed since lock-down began?

It’s been almost two months since our first blog about how the coronavirus has affected the UK advertising industry, so we thought it was a good moment to take a look at how things stand in May 2020.


Across the major channels, television viewing has grown massively since lock-down was introduced in the UK. Sky viewing has increased by 24%, taking the average time spent watching TV per day to 3 hours 40 minutes, that’s an increase of 5 hours per week since lockdown began.

Younger audiences have seen the biggest increases in television viewing, 16-24 year olds were watching 57% more TV now than they were this time last year.

Unsurprisingly, as more of us are at home, daytime viewing has increased by 39%.

Viewers are tuning into the news and light entertainment more than any other genre. Gordon, Gino and Fred: American Road Trip concluded with 4.0m viewers, which was up 1.4 million viewers compared to the slot last year.

Video on Demand

ITV Hub has seen viewing hours increase by 82%, with catch-up viewing across drama up 26% year on year. Sky On Demand was also up by 52%.

Likewise, All 4 achieved its highest number of quarterly views ever across Q1 of 2020. This record breaking period includes All 4’s biggest ever month, week and day of viewing in March, with viewing up 37% year on year.

Video on demand platforms also remain popular with a younger audience, viewing was up 30% among 16-34 year olds, with almost 80% of all 16-34s registered with All 4 in the UK.


From our previous blogs it should come as no surprise that radio continues to perform well.

Commercial radio industry body Radiocentre found that 38% of commercial radio listeners are tuning in for an extra hour and 45 minutes each day, hitting an average of 26 hours a week compared with 14 hours a week prior.

Bauer’s radio network’s average reach also up a quarter and listening hours up by almost a fifth, as was Global’s.


Streaming on platforms like Spotify have seen subscribers increase, in Q1 of 2020 Spotify saw a rise of 31% year on year.

While usage in cars, wearables (e.g. smart watches) and web platforms dropped last quarter, Spotify said that its TV and game console audience has grown in excess of 50% over the same period.

Outdoor and transport

Unsurprisingly, outdoor and transport advertising continue to see low levels of reach and footfall as people stay indoors and avoid public transport.

Looking to the future, it may take some time for reach and footfall figures to reach pre-lock-down levels as capacity restrictions are introduced and commuters are encouraged to cycle or walk to work.

Keep an eye on our blog and social media for more updates on the advertising sector.

If you need advice on planning future marketing campaigns, get in touch with our friendly team today at [email protected].

Tags: marketing, advertising, change, updates, advice, UK, United Kingdom advertising, industry, UK advertising industry, WARC, ITV, Sky, All 4, radio, Bauer, Global, Spotify, streaming.

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