2022 Trends – Video / Video on Demand
As the lockdown drove up consumption of videos with multi screen usage in most households, advertisers need to keep up with users love of video content. As such 86% of businesses use videos as part of their strategy. (Wyzowl 2021)
YouTube is the biggest platform and as advertisers are finding out, these adverts are consumed on all devices including TV and conversely TV is being consumed more frequently on smartphones. In 2022 TV will account for 12.4% of total media ad spend down from 13.3% in 2021. Broadcaster Video On demand ad spend will grow by 26% (£583.9 million) with marketeers likely to pull budget from linear TV.
Advertisers are taking advantage of the large user-base of Facebook, Twitter, and Instagram for their video marketing campaign. 7 out of 10 companies say that their advertising budgets will increase.
2022 is predicted to see:
Shorter ads – people only like videos that quickly grab their attention
Shoppable video’s– allowing purchases straight from the video
1 to 1 video – personalised message videos for customers mainly through smartphones
Live Video – live streaming used for product demos and interviews.
Transcribed Text – Publishing the transcription of a video on a site with the actual video embedded to increase ranking.
if you want to find out more about using Video as part of your media campaign, contact one of our team at The Media Angel
Video on demand growth stays strong into 2021
Growth in video on demand [VOD] has remained strong into early 2021, as ‘stay at home’ restrictions continue in the UK.
Sky VOD is up 40% year-on-year, with boxset bingeing and news driving the increase. Entertainment viewing is up 33% year-on-year, with news up 23% as people continue to want to stay abreast of changing guidelines.
Watching during the daytime, and on televisions, has also increased. Daytime VOD Viewing in 2020 increased by +60% y-o-y and television VOD viewing now accounts for more than 1 in 10 of all minutes viewed for Sky individuals.
There has never been a better time to include video on demand in your marketing plans. The wealth of targeting opportunities suit any budget, and reporting helps track performance.
The Media Angel can target VOD campaigns using location, postcode, age, gender, affluence, families with children, home owners, car owners pet owners, and so many more!
If you’d like to find out more about including video on demand into your marketing campaigns, get in touch with our friendly team!