2022 Trends – Video / Video on Demand
As the lockdown drove up consumption of videos with multi screen usage in most households, advertisers need to keep up with users love of video content. As such 86% of businesses use videos as part of their strategy. (Wyzowl 2021)
YouTube is the biggest platform and as advertisers are finding out, these adverts are consumed on all devices including TV and conversely TV is being consumed more frequently on smartphones. In 2022 TV will account for 12.4% of total media ad spend down from 13.3% in 2021. Broadcaster Video On demand ad spend will grow by 26% (£583.9 million) with marketeers likely to pull budget from linear TV.
Advertisers are taking advantage of the large user-base of Facebook, Twitter, and Instagram for their video marketing campaign. 7 out of 10 companies say that their advertising budgets will increase.
2022 is predicted to see:
Shorter ads – people only like videos that quickly grab their attention
Shoppable video’s– allowing purchases straight from the video
1 to 1 video – personalised message videos for customers mainly through smartphones
Live Video – live streaming used for product demos and interviews.
Transcribed Text – Publishing the transcription of a video on a site with the actual video embedded to increase ranking.
if you want to find out more about using Video as part of your media campaign, contact one of our team at The Media Angel