Streaming catching up to traditional TV viewing

Streaming catching up to traditional TV viewing

Streaming is catching up, but watching programmes on a TV is still the most popular way for UK audiences to watch television. Traditional viewing (which includes catch-up within 28 days), accounts for most TV viewing with an average of 3 hours and 12 minutes per day. However, this does mark a drop of 11 minutes since 2017, and average viewing of streaming services rose to 26 minutes per day last year. Netflix, Amazon Prime Video, Now TV…? The most popular subscription video on demand (SVoD) platforms in the UK are; Netflix,Amazon Prime Video,Now TV andDisney Life The number of UK households signed up to these platforms increased from 39% (11.2 million) in 2018 to 47% (13.3 million) in 2019. Two in five UK adults now consider online video services their main way of watching TV and film. Viewers are also subscribing to more than one SVoD service. Main broadcasters hold their share However, despite this, the five main public broadcasters (BBC One, BBC Two, Channel 4, ITV/STV and Channel 5) held their share of viewing at 52%. The decline of traditional TV viewing is most prevalent in the younger age group (16-24 years old) who have halved the amount of time they spend watching traditional TV since 2010. Younger viewers move away from traditional TV Since 2017, viewing by all people of subscription video on demand (SVoD) and YouTube content has grown. The four and a half hours of total video content watched by 16-34s includes three main components: Live TV (83 mins); YouTube (64 mins) and SVoD (52 mins). For the youngest adults (aged 16-24), the most-watched platform...
TV viewing figures remain stable and strong

TV viewing figures remain stable and strong

The latest television viewing figures are in from Thinkbox – the marketing body for commercial TV. People in the UK watched an average of 3hrs and 50 mins a day of TV, including the BBC, during February using their digital TV sets. Further figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV, that includes channels such as ITV, Channel 4 and Sky, accounted for 65% of total TV viewing on a TV set in February. In summary, the report shows key audiences such as men are watching TV for longer. They watched 2 hrs 26 mins a day of commercial TV (3 mins more than the previous year.) 16-34s watched 1 hour, 52 mins a day, (5 mins less than last year.) This decrease comes as no surprise as millenials are increasingly accessing the growing amount of content on video-on-demand and catch-up services. Viewing figures for ABC1s, females, kids, all remain pretty stable. This supports television’s strong viewership, See below for weekly reach. Get in touch with The Media Angel so we can logically plan and launch your next television campaign and sit back and watch it...