Will Disney+ be able to disrupt Netflix?

Will Disney+ be able to disrupt Netflix?

Disney+ is set to launch in the UK on 31st March 2020, does this spell the end for Netflix domination of the streaming market? According to a survey by Audience Project, 26% of Brits plan to subscribe to Disney+ when it launches. Of those, 37% plan to cancel other subscriptions to balance the cost. Over three in 10 claimed Netflix will be the service they drop. Almost a quarter will ditch Amazon Prime, while 17% said Sky’s Now TV. “The entrance of Disney+ into the battleground of UK streaming services is set to radically change the state of play,” said Rune Werliin, chief product officer at AudienceProject. “Netflix’s reign could be in question, as thousands of UK consumers consider switching from its service to Disney+. By this time next year, we could be looking at a very different picture when it comes to digital TV subscriptions and usage.” Netflix is currently the most popular streaming service in the UK, used by 75% of the country. BBC iPlayer follows at 60%, and Amazon Prime is used by 50%. Will you be changing your streaming platforms in 2020? Video-on-demand advertising captures an engaged audience, get your brand seen amongst shows like Love Island, First Dates, Big Little Lies and more. Start your video on demand campaign Sources https://www.bbc.co.uk/news/entertainment-arts-50344494...
Love Island audience grows 10% year on year

Love Island audience grows 10% year on year

After another record breaking year, Love Island continues to be at heart of the nation’s conversation. This year saw the biggest series yet of Love Island with a total average audience of 5.6million viewers. Quick Stats +546% Love Island’s TV audience has grown +546% since Series 1, and +10% year on year. 8 million Love Island was the most talked about TV series of the year, generating 8 million tweets. The most watched programme of the year for 16-34 adults. The biggest show on ITV2 ever. 3 million Love Island’s Instagram hit 3m followers, becoming the biggest reality TV account, beating Keeping Up with the Kardashians. What does it mean for brands? Love Island 2019 brand partners saw an increase of 15% in brand awareness. Love Island 2019 brand partners experienced a 19% increase in brand consideration. Love Island online brand partners experienced a 20% uplift in unique search visits in 2019. If you’d like to advertise your brand amongst Love Island, or any other popular program, then get in touch with our friendly team at The Media Angel on [email protected] You’ll be pleasantly surprised at how affordable it could...
Our favourite brand partnerships in Netflix’s ‘Stranger Things’

Our favourite brand partnerships in Netflix’s ‘Stranger Things’

Brand partnerships galore help to promote Netflix’s ‘Stranger Things’ third season. Netflix has started partnering with brands to market original shows like ‘Stranger Things’, ‘Glow’ and ‘Queer Eye’. Partnerships have grown since the show debuted. This handy graphic from Business Insider shows how Netflix has introduced major partners into the show’s marketing strategy. Third season partnerships This season has seen partnerships with Baskin-Robbins, Burger King, Coca-Cola, H&M, Lego, Levi’s and Nike. These have helped get Netflix into physical stores. As the third season takes place during summer, it provided the perfect opportunity for Baskin-Robbins, especially as scenes took place in fictional ice-cream store ‘Scoops Ahoy’. The company released custom flavours and a TV advert. Merchandise releases This season, H&M launched a retro collection and Nike teased the release of their ‘Stranger Things Air Tailwind 79 OG Collection’ which mixes iconic design with ‘Stranger Things. imagery. All about the food In the US, focus has been on food partnerships. Burger King released the ‘Upside-Down Whopper’, a reference to the ‘hidden world’ in the show. Available in just 11 stores (another show reference), the brand also renamed themselves ‘Stranger King’ on Twitter and flipped their logo. Coca-Cola re-released the retro ‘New Coke. Ironically, the original drink was taken off sale after just 79 days after a barrage of complaints. However, after featuring in the new season of ‘Stranger Things’, Coca-Cola have released 500,000 cans in the US. Have you spotted these brand partnerships, are they any more in the show you’ve seen? Sources: https://www.campaignlive.co.uk/article/stranger-things-11-best-brand-collabs-series-three/1589953, https://www.businessinsider.com/what-stranger-things-says-about-netflix-marketing-strategy-2019-7?r=US&IR=T,...
5 Reasons Why You Should Advertise on Video-on Demand

5 Reasons Why You Should Advertise on Video-on Demand

Find out more about advertising on video on demand (VOD). 1. Watching TV is no longer limited to the living room Gone are the days when you needed to be in your living room to watch TV. Now, people can watch TV via their tablets, smartphones and laptops. With the expansion of data networks like 4G and 5G, TV viewing has gone mobile. 2. You can target your advertising Advertisers are able to select and target audiences based on region, demographic profiling, audience interests (foodies, deal seekers, eco-conscious) and genre of content (entertainment, lifestyle, comedy and factual) for example. These choices allow your advert to be shown to exactly the right people. 3. Video-on-Demand (VOD) is great for reaching a younger audience VOD is extremely popular with the younger audience. 75% of the UK’s 16-24 year olds are registered on ITV Hub and 35% of the UK’s 16-24 year olds are registered on All 4. This makes this platform great for reaching the younger audience. Read our blog on how Love Island reaches younger viewers. 4. VOD viewing is growing VOD viewing on devices has grown by 14% year on year (Thinkbox). In recent news, the UK’s two biggest broadcasters, ITV and the BBC, are in the final stages of discussions to launch a new subscription video-on-demand streaming service, BritBox, in the second half of 2019. Sky Go Extra 5. The ability to reach an affluent and engaged 61% of viewers are ABC1 (IPA Touchpoints 2016) and the view-through rate (the proportion of ads viewed from start to finish) is 92%. VOD has highly engaged viewers catching up on...
ITV and BBC push subscription video on demand platform to rival Netflix

ITV and BBC push subscription video on demand platform to rival Netflix

The UK’s two biggest broadcasters, ITV and the BBC, are in the final stages of discussions to launch a new subscription video-on-demand streaming service, BritBox, in the second half of the year. “BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British-originated content in the future,” said ITV CEO Carolyn McCall. Other UK broadcasters are expected to join the project in due course. While no price has yet been confirmed it is expected to be “competitive”. The move is a belated response to developments in the sector, where Netflix, Amazon and Sky’s NOW TV have led the charge to meet growing consumer demand in the UK for streaming services. In the UK, more than 12 million households have at least one SVOD service and BARB data shows that more households are taking multiple subscriptions. The annual growth in homes with any SVOD service is 20%, the growth in homes with multiple services is 32%, with 4 million homes now having more than one subscription. In addition to the demand for streaming services, ITV research indicates strong interest in British content. With 43% of all online homes interested in subscribing to a new SVOD service which features British content – a figure that rises to over 50% in homes with a Netflix subscription. Josh Krichefski, CEO at MediaCom UK, described the new venture as “a positive, but ultimately necessary, step” for broadcasters seeking to attract a generation of younger viewers who are most likely to be abandoning traditional linear TV; nearly half of...