Radio in Wales: RAJAR Q4 2019

Radio in Wales: RAJAR Q4 2019

Although we’re in 2020 it’s time for the last quarterly RAJAR of 2019! Time to see how the radio stations of Wales performed as we left the decade. Top-line Stats 87% of the UK population tune into radio every week, a slight drop from 88%.On average a listener tunes into 20.3 hours of live radio per week. Local Overall, it was a pretty dismal last quarter for the stations we surveyed. In Q3, Heart South Wales’ reach jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. However, in Q4 their reach was down 48,000 to 405,000. Their % reach also fell by 3% to 21%. After a positive Q3, The Wave 96.4 FM’s reach dropped by 23,000 to 114,000 in Q4, bringing them back down to Q2’s figures. Their % reach also fell by 5% to 24%. Kiss (West) experience an increase of reach in Q3, up to 386,000, however in Q4 their reach declined by 27,000 to 359,000. Their reach % dropped marginally by 1%, to 14%. Smooth North West and Wales’ increased by 12,000 to 61,000 however Smooth South Wales’ reach decreased by 20,000 to 77,000. Local stations in Swansea experienced minor decreases. Swansea Bay Radio’s reach decreased by 2,000 to 24,000. Swansea Sound’s reach also declined by 7,000 to 29,000. Capital received mixed results in Wales. Capital South Wales’ reached decreased significantly by 33,000 to 180,000 while Capital North West and Wales increased slightly by 3,000 to 126,000. Capital South Wales’ % reach also declined by 3% to 17%, while Capital North West and Wales remained steady at 12%....
Streaming catching up to traditional TV viewing

Streaming catching up to traditional TV viewing

Streaming is catching up, but watching programmes on a TV is still the most popular way for UK audiences to watch television. Traditional viewing (which includes catch-up within 28 days), accounts for most TV viewing with an average of 3 hours and 12 minutes per day. However, this does mark a drop of 11 minutes since 2017, and average viewing of streaming services rose to 26 minutes per day last year. Netflix, Amazon Prime Video, Now TV…? The most popular subscription video on demand (SVoD) platforms in the UK are; Netflix,Amazon Prime Video,Now TV andDisney Life The number of UK households signed up to these platforms increased from 39% (11.2 million) in 2018 to 47% (13.3 million) in 2019. Two in five UK adults now consider online video services their main way of watching TV and film. Viewers are also subscribing to more than one SVoD service. Main broadcasters hold their share However, despite this, the five main public broadcasters (BBC One, BBC Two, Channel 4, ITV/STV and Channel 5) held their share of viewing at 52%. The decline of traditional TV viewing is most prevalent in the younger age group (16-24 years old) who have halved the amount of time they spend watching traditional TV since 2010. Younger viewers move away from traditional TV Since 2017, viewing by all people of subscription video on demand (SVoD) and YouTube content has grown. The four and a half hours of total video content watched by 16-34s includes three main components: Live TV (83 mins); YouTube (64 mins) and SVoD (52 mins). For the youngest adults (aged 16-24), the most-watched platform...
Ad spend to shift from Facebook to Instagram

Ad spend to shift from Facebook to Instagram

Brands head to Instagram to spend their ad budget in 2019, with more advertisers preferring it over Facebook. Instagram is becoming an increasingly attractive place for brands to splosh some dosh and the numbers suggest this trend will continue into 2019. With advertisers increasingly turning their backs on Facebook’s News Feed and making better friends with Instagram’s Stories. According to Socialbakers, ad spend on Instagram increased in 2018 while decreasing on Facebook, driven by hard-to-rival engagement levels on the photo-sharing platform. While Instagram has a smaller audience size compared to its parent company, its users are far more engaged. Suggesting that Instagram is the go-to for capturing quality engagement within smaller communities. Last year, Instagram posts continued to reach and garner more impressions per fan than its Stories feature (around 15% and 25% more, respectively). However, the volume of brands posting on Stories has quadrupled over the last year, with brands investing 212% more in Stories compared with the previous year. A quarter (25%) of brands’ Instagram ad spend now goes on Stories. This will continue to grow through 2019. As just a few examples, easyJet recently made it possible for users to find and book holidays simply by clicking on a photo, while Spotify, SoundCloud and Shazam are offering their services via Stories. Expect to see more of this integration in the coming months, especially as Instagram promises to enhance its ecommerce features. Alice Cuffe, editor at We Are Social, says while no one can argue that the specialised and detailed targeting of Facebook is appealing to advertisers, when it comes to creative innovation, Instagram Stories has the edge....
Ad spend increased by 3.7 % in 2016

Ad spend increased by 3.7 % in 2016

New figures out indicate that Brexit had no adverse affect on UK ad spend with a flat growth in Q3 and an increase of 3.9% year on year, to £5.8bn in Q4. This is the seventh consecutive year that advertising has shown a growth, with a spend of £21.4 bn in total for 2016 up by 3.7% Internet spend dominates, up 13.4% to £10.3 bn for 2016. Mobile accounted for 99% of that growth, with ad spend for mobile platforms up a significant 45.4% to £3.9bn. It is predicted that mobile advertising spend will slow over the coming years (2017: +30.4% and 2018: +20.8%) Some traditional advertising mediums continue to hold their own with TV advertising growth driven by a 12.6% rise in video-on-demand ad revenues in 2016. Cinema spend was also up by 8% to £257m and radio up 5.4% to £646m. Print spend fell by 10% to £10.1bn and direct mail fell by 10.4% to £1.7 bn. The forecast for the next two years is positive with ad spend forecast to grow. Are you undecided on the best channels to suit your marketing objectives? Contact our friendly team on 02921 320 200 or email [email protected] for award-winning media planning and buying...
RAJAR Q4: What you need to know

RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week. Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%. Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3. Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%. National  Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m. Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital. Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000 The top 5 London commercial stations are LBC (1m listeners) Heart (1.362m) Magic (1.723m) Capital (1.730m) Kiss (1.860m) Digital  National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national...