5 Reasons Why You Should Advertise on Radio

Find out more about advertising on radio.

1. Radio is moving

In the past, you probably mostly listened to the radio in the car, or in your kitchen. But with the expansion of smart speakers like Alexa and Google Home, and radio apps, you can listen to radio anywhere. In fact, 50% of all radio listening hours are now through a digital device such as a smart speaker.

2. Online music streaming is becoming more popular

Music streaming services like Spotify and Apple Music are increasing their reach, offering music on demand. These account for 8% of all audio listening, and 29% among 15-24 year olds. Advertising through an online platform such as Spotify is a great way to reach a younger audience, you adverts can reach them through mobile devices, tablets and desktop.

3. Podcasts are back

Podcasts are gaining in popularity as more content providers seek to offer bespoke content or repackage previously-broadcast content. By advertising via podcasts, you can target your advert to people who are interested in a particular topic, for example an advert for a gym would be played to people who listen to health podcasts.

4. Radio is resilient

Despite the increase in competition for audio time, radio continues to maintain its reach of nine in ten adults in the UK. Three-quarters of all audio listening is to live radio, and although this drops to 36% for 15-24 year-olds, it is still the audio source with the highest proportion of listening hours.

5. Get your advert listened to by the right people

We can help you ensure your advert is heard by the right audience. By planning the days, times and stations your advert is played on, we can limit wastage and increase cut through.


Want to learn more about advertising on audio, see our blog ‘8 Reasons to Advertise on Audio.’

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