The Secret Behind Football Stadiums Advertising

Whether you’re a football fanatic that can’t pull your eyes away from the screen or an onlooker who has caught site of the screen whilst your partner is watching. We know that you have seen the adverts that run around the edge of the pitch.

But did you know these adverts are different based on channel and location that the viewer is watching from?

This is done by a technology called Virtual Replacement, which allows different broadcasters to overlay relevant adverts over the physical ones that are present within the stadium.

The first pitchside football advertisement ever seen was at the 1966 World Cup and since then, football advertising has become a popular tool for brands to showcase their name.

Stadium Marketing is a growing style of outdoor advertising. Its increasing popularity is due to its ability to target ideal customers. This means that a brand can understand their audience demographic using their interest in football to determine other similar interests. Alongside this you can ensure it will hit a large number of people to give your brand a mass marketing opportunity.

During this summer of sport watch out for the adverts in the Olympics and The Lions.

If you need help choosing the right mix of media for your brand then please contact our friendly team at [email protected].

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