The year of the ‘Staycation’
The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination.
Now is the time to go outdoors! Outdoor advertising in the UK is on the up!
The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres.
£48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy*
OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field)
OOH campaigns see 47% uplift in sales activity effects V’s non users
Whatever your message, we are here to help…
Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising.
If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected].
Source: Parkdean Resorts’ 2020 Staycation Market Report