Television advertising continues to be an effective and impactful method of advertising, TV-focused campaigns outperform those without by 35%; below are some reasons why traditional advertising should remain a part of any marketing mix:
- Wide reach
TV advertising has a vast-reaching audience as well as the capacity to quickly and frequently connect with a wide range of demographics. The average UK resident is expected to see around 40 TV adverts daily, reaching as many as 70% of the population in a single day (Improve Marketing 2023).
Brand credibility can be enhanced immediately by featuring on main TV channels and during well-known programs. Consumers of TV adverts frequently perceive brands that advertise on TV as more reliable and trustworthy with 40% of UK residents believing messages delivered on them. (Statista 2023).
TV adverts are often aired repeatedly, and your brand can be seen multiple times in a single day. The combination of repeated visuals, audio, and storytelling can create a long-lasting memory for a single viewer and for wider audiences. 3 or 4 repetitions of one TV commercial are sufficient to keep a viewer’s attention (Themediaant 2022).
- Complementary advertising
TV advertising is seen to be complementary to many other forms of media, a multi-media approach with the same campaign can significantly amplify brand presence. TV and Digital have a significant connection, TV advertising has been shown to increase the visibility of digital ads as well as organic interaction (Improvemarketing, 2023)
- High ROI
TV advertising has the highest ROI of any media, generating an average return of £1.79 for every £1 spent, accounting for 71% of all advertising revenue (Thinkbox, 2022).
- Brand awareness
TV advertising increases brand awareness by 20% as well as brand consideration by 27%, and purchase intent by 15% (Thinkbox 2023).
Considering the benefits above, why not incorporate or enhance your brands’ exposure on TV?
So, if you need help with being seen through TV advertising, get in touch with our experienced team today!