Video on demand, services such as ITV Player, All 4, Demand 5 and Sky Go provides advertisers access to highly demanded programmes that would usually incur a premium.
Video on demand is a hugely popular way of consuming television as people view this content as and when they want to. Whether on a desktop, smartphone, tablet or console, the UK Adult population are motivated to watch TV online, due to the huge volumes of content available free of charge with no limit to the amount watched.
Viewers of this content are usually highly engaged, given that they have made a conscious decision to choose and watch these programmes. VOD is a great way of getting your brand seen alongside high-calibre television content at a surprisingly affordable cost and allows your advert to be seen beside high profile national campaigns.
Advertisers are able to select and target audiences based on region, demographic profiling, audience interests (foodies, deal seekers, ecoconscious) and genre of content (entertainment, lifestyle, comedy and factual) for example.
Video on demand advertising can suit a variety of budgets, costs vary according to platform, demographic, area and campaign duration.