Video on Demand Advertising
Advertise on video on demand platforms such as ITV Hub or All 4,
also known as advertising-video-on-demand or AVOD.
Video on demand channels
Get your brand seen amongst some of the biggest television shows, on the biggest channels, in the UK!
Why use video on demand?
Video on demand, or AVOD, platforms such as ITV Player, All 4, My 5 and Sky Go are a hugely popular way in which consumers are viewing television as people move their content ‘on the go.’
There are 28.4million users on ITV Hub alone!
Consumers can now watch their favourite television shows on the mobile phones, tablets and laptops wherever they are, for free.
Viewers of video on demand content are highly engaged, given that they have made a conscious decision to choose and watch these programmes. Video on demand is a great way of getting your brand seen alongside high-calibre television content and national brands at a surprisingly affordable cost.
Reaching exactly the right audience
Advertisers are able to select and target audiences based on region, demographic profiling, audience interests (foodies, deal seekers, ecoconscious) and genre of content (entertainment, lifestyle, comedy and factual) for example.
- Television regions
- Postcode Area(s)
- Mosaic types
- Audience Interests
- Genre; comedy, lifestyle etc