Global enters out-of-home market

Global, the UK’s largest commercial radio group, has made the bold move into the out-of-home sector with the purchase of Primesight and Outdoor Plus.

The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.

Primesight has an advertising estate covering more than 35,000 sites nationwide, reaching over 95% of the UK population. Outdoor Plus has a strong premium digital footprint. Particularly in London where it runs ads at The One, Knightsbridge, The Hammersmith Towers and Euston Underpass, as well as a network of digital bridges in partnership with TfL.

Founded by Jonathan Lewis in 2006, Outdoor Plus also has over 100 premium OOH sites nationally. Including; the Bluewater and Manchester Arndale shopping malls and premium digital roadside sites in Cardiff, Brighton and Bristol.

Jonathan Lewis and Primesight’s CEO, Naren Patel, will transition with their respective businesses. Global Outdoor will be overseen by Stephen Miron, Global’s Group CEO.

The new business will work alongside Global’s radio business. Whilst the two businesses will run stand alone, Global’s said its structure will “enable smart opportunities” for advertisers in the future.

“We’re incredibly excited to be entering the Out-of-Home (OOH) sector in a substantial way through the acquisition of Primesight and Outdoor Plus,” said Miron.

Source:MediaTel

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InLinks hit 400 screens

Primesight’s InLinks hit 400 screens across five UK cities and eight London boroughs.

InLinks are a hybrid of functionality and advertising. They connect the public to the web, provide free phone calls and offers councils a way to communicate directly to their constituents. 

They provide a range of free public services, not least the fastest public WiFi in the UK. They also have a touch-screen tablet with a range of features including content and apps. Also, free calls to UK landlines and mobiles, and rapid charging through USB ports. Advertising is displayed on two HD 55 inch screens that fund all the services.

They have this week grown to 400 screens across Leeds, Gateshead, Glasgow, Southampton and London.

In just over a year InLinks have grown from their beginnings on Camden High Street to a further seven London boroughs. Including; Hackney, Hammersmith and Fulham, Islington, Lambeth, Southwark, Tower Hamlets, Wandsworth.

77% of consumers agreeing that InLink has a positive impact on their community. 64% agreeing they make their cities more innovative.

Our latest research also suggests that 75% feel more positively about brands that sponsor services such as Wi-Fi, location and travel information.

Source: https://www.primesight.co.uk/news/article/inlinks-hit-400-screens/

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July ABC’s – a steady month for newspapers

The July ABC’s show a steady month for newspapers. 

Daily market

Both the Daily Telegraph and The Times recorded circulation boosts between June and July, according to the latest ABC figures.

The Telegraph was up 1.1% selling an additional 3,900 copies. The Times (which includes bulks in its figures) was steady with 0.6% growth (an additional 2,600 copies).

Meanwhile, the Guardian dipped -0.2% and the ‘i’ was down -1.7%.

It was a steady picture in the mid-market where the Daily Express and the Daily Mail recorded slight gains of just 0.2% and 0.1%, respectively.

However, in the popular market every title recorded declines of between 1 and 2%.

Overall, the daily market was down just -0.5% period-on-period, and down -8.7% year-on-year.

Sunday market

The Sunday market performed rather well in July, with six of the 11 titles recording modest growth figures.

In the quality market, the Observer, Sunday Times and the Sunday Telegraph were all up. In the mid-market, both the Mail on Sunday and Sunday Express recorded period-on-period growth.

The declines in the rest of the market were slight – with the Sunday Mail in the popular market hardest hit at -1.6%.

Overall, the Sunday market was up 0.3% between June and July – but was down -11% year-on-year.

Source: https://mediatel.co.uk/newsline/2018/08/16/july-abcs-a-steady-month-for-newspapers/

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Junk food advertising ban could cost TfL £13m a year

Proposals to ban junk food advertising across the Transport for London network could cost the organisation up to £13.3m per year in lost advertising revenue.

The ban has been championed by London mayor Sadiq Khan. It’s in an effort to contain a ballooning obesity crisis in the city. It would apply to all foods classed as high in fat, salt or sugar by the Food Standards Agency.

TfL calculates that the food and drink sector generated approximately £20m in revenue for the year 2016-17. With two-thirds of that total accounted for by junk food. By way of comparison the transport operator’s total ad income for the year was £142m, equivalent to 2.6% of all revenue.

TfL adopts a puritan approach toward policing its advertising estate. Banning everything from satirical funeral ads, to a French Brexit stunt and a topless depiction of Gary Lineker.

Source: https://www.thedrum.com/news/2018/08/09/junk-food-advertising-ban-could-cost-tfl-13m-year

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Bus Advertising Statistics

Take a look at the latest statistics for bus advertising within the UK!

Find out more about how bus advertising can work for you here, or give our team an email at info@themediangel.co.uk. 

Print advertising has best performance in seven years

As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years.

 

The latest report from the Advertising Association/Warc, saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion. The numbers could suggest a change from social media advertising, and a return to the broad approach of print.

Out-of-home, radio and TV have also done well and national newspapers have had their best performance for more than seven years.

Print display advertising in the national newspaper market rose 1% to £153 million in the first quarter. The first increase since the last quarter of 2010.

The popular dailies adspend rose by 2.8% to £77.8 million with Tesco returning to the newspaper fold.

While print display in the quality market dropped by 0.3% to £48 million. That too was the best quarterly performance for seven years.

Source: https://mediatel.co.uk/newsline/2018/08/01/the-pendulum-finally-swings-back/

 

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Love Island tie-up helps boost profits at Superdrug

Superdrug’s tie-up with Love Island has helped drive a 16% profits leap as fans of the hit TV show snapped up bronzer, make-up and hair products.

 

The high street chain posted pre-tax profits of £92.9 million for 2017. Up from £80.4 million the previous year, with like-for-like sales 2.5% higher.

Superdrug, which has continued its sponsorship of Love Island this summer, also said the trend for social media facemask selfies helped skincare sales rise 10%, with sheet-masks and bubble-masks popular products.

The group said overall revenues rose 2.3% to £1.2 billion as it bucked wider woes on the high street to open 22 more stores. Taking its total at year-end to 804 across the UK and Ireland.

It invested £31 million last year, mainly on the new stores and refurbishments as well as its digital IT capability.

Peter Macnab, chief executive of AS Watson health and beauty division in the UK, said: “We are pleased with the company’s performance, and the continued recognition of our colleague’s customer service efforts.

Its annual results showed Superdrug’s share of cosmetic sales lifted to 32%. While sales of healthcare and wellbeing products rose 8%.

Website sales rose by more than 30% over the year, helped by a new mobile app and better delivery options.

Source: https://www.insider.co.uk/company-results-forecasts/love-island-superdrug-profits-soar-12844900

 

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RAJAR Q2 2018: the result

The second quarterly results of RAJAR 2018 have been released, and across Welsh radio, with a couple of exceptions the stations haven’t seen many major changes.

 

Local

Heart South Wales is once again the Number One Commercial Radio Station in Wales with a massive 444,000 listeners every week and an impressive market share of 11.1%. They saw the biggest increase of reach, up 45,000 to 444,000. They also saw their average listener hours increase from 8.6 to 9.7. Heart North Wales also saw an increase in reach, from 142,000 to 155,000.

96.4 FM The Wave had a reach increase of 17,000, up to 135,000. Their average listener hours also increased to 6.7, up from 6.3.

Further afield

Global claimed four out of the top five commercial radio brands in the UK (Heart, Capital, Smooth and Classic FM). Capital – remains the UK’s number 1 music brand, growing reach to 8.3million weekly listeners across the UK. Global Capital XTRA has a new record of 1,800,000 weekly listeners across the UK, and the Heart brand surges forward with a huge 9.8million weekly listeners, its biggest ever.

Further afield, Global and Absolute recorded increases. The Absolute Radio Network reached a new record of 4,740,000 listeners every week, up 500,000 in a year. Absolute Radio reached 2,540,000 listeners every week, up 370,000 in a year

BBC

Perhaps surprisingly the only BBC digital stations to see audiences increase were 1Xtra, Asian Network, World Service and 5 Live Sports Extra. Radio 4 is down 8.3% to 10.5million, Radio 1 is down 3.7% to 9.2million. However, it remains the number one UK station for 15-24 year olds.

Radio 2 is up to a share of 17.9% of the UK listening, up from 17.6% last year. It now reaches 14.9million weekly listeners.

Digital and DAB

And overall digital listening is up year on year, but down slightly this time compared with last quarter. 50.2% of radio listening in the UK is now via digital platforms (up from 48.7% in Q2/17 but down from 50.9% in Q1/18). Digital listening hours grew by 6.4m over the year.

DAB listening now accounts for 36.3% of all radio listening, and 72.3% of digital listening. 9.3% of listening is via online and apps (up by 4%), while there was a drop in listening via digital TV which is down 16% and now accounts for 4.6% of all listening.

Source: RAJAR and Global.

 

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Advertising spend in the UK grows for 19th consecutive quarter

The UK advertising industry has saw spend rise ahead of forecasts in the first quarter of 2018. Up 5.9% year-on-year to £5.7bn, marking the 19th consecutive quarter of growth.

 

“Our latest advertising expenditure figures reflect the resilience of the wider UK economy, where consumer confidence is improved, and the jobs market remains very strong. UK advertising continues to show steady growth with more businesses investing more spend in advertising,” said Stephen Woodford, chief executive at the Advertising Association.

“This investment boosts company profits and overall GDP, creates more jobs and helps our media sector to continue to invest in the creative content and technology that the public values.”

According to the AA/Warc report, the biggest drivers of spend in the quarter included radio, which was up 12.5% to record its strongest growth in four years. And digital where spend was up 10.8%, specifically search spend which now accounts for almost three in ten pounds spent on advertising in the UK.

Out of home and TV were also up 5.3% and 5% respectively. Along with print display ad revenue for national newsbrands which rose for the first time in seven years.

It comes in the face of continued concern over the ongoing Brexit negotiations. The AA, the Internet Advertising Bureau (IAB), Accenture and Deloitte last month joined forced to outline their demands in a letter to prime minister Theresa May.

“If government can secure a good outcome from the Brexit negotiations and introduce a business-friendly immigration policy, we should continue to see sustained UK market growth and continued export success for advertising,” continued Wooford.

In spite of the uncertainty, adspend growth forecasts for this year and next have been upgraded, by 0.6 percentage points to 4.8% and 0.7 percentage points to 4.5% respectively. If proved correct, this would conclude a decade of continuous growth, and result in investment of over £24bn in 2019.

 

 

 

 

 

 

 

 

 

 

Source: https://www.thedrum.com/news/2018/07/31/advertising-spend-the-uk-grows-19th-consecutive-quarter

 

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‘ITV will be more than TV’: broadcaster sees ad revenues rise on back of Love Island & World Cup

ITV has posted a positive set of interim results for the six months to 30 June 2018 with total advertising revenue rising 2% to £890m and online revenues ballooning by 48% on the back of successful runs for both Love Island and The World Cup.

 

This saw total ITV revenue jump 8% to £1.848m over the period, glad tidings which have emboldened the broadcaster to flesh out its ‘more than TV’ as it repositions itself as a fully integrated producer broadcaster that isn’t solely reliant upon UK advertising.

In practice this will see ITV expand production output and create a scaled direct to consumer arm to encourage viewers to become customers by spending money on a range of content and experiences, with £40m to be invested in 2019 alone to make this dream a reality.

Chief executive Carolyn McCall said: “ITV will be more than TV – it will be a structurally sound integrated producer broadcaster where we aim to maintain total viewing and increase total advertising revenue; it will be a growing and profitable content business, which drives returns; and it will create value by developing and nurturing strong direct consumer relationships, where people want to spend money on a range of content and experiences with a really trusted brand.

“We will deliver this strategy by building greater capability in data, analytics and technology as well as developing the great creative and commercial talent ITV already has. Executing the strategy will enable us to continue to deliver sustainable returns to our shareholders.”

Looking ahead to the remainder of 2018 ITV expects total advertising to rise a further 1% for the nine months to the end of September, with a subdued third-quarter remaining largely flat owing to ongoing economic uncertainty.

England’s unexpected World Cup success led ITV to score its largest UK TV audience since the 2012 Olympics.

Source: https://www.thedrum.com/news/2018/07/25/itv-will-be-more-tv-broadcaster-sees-ad-revenues-rise-back-love-island-the-world-cup

 

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Love Island: inside ITV’s social media strategy

When your show sells thousands of branded water bottles, it has to be doing something right. For 2018, the broadcaster’s social media team are being pragmatic about the platforms they’re using to interact with viewers; decoupling from Snapchat to crack on with Instagram Stories instead.

 

ITV senior digital producers Kenny England said he believed ITV 2’s Snapchat issue weren’t due to a sudden decline in interest of Love Island, but that the dip was platform-specific, and in part due to the app’s poorly-received redesign.

In the first month alone Love Island’s official account has “nearly doubled” its Instagram audience. The page has been using Instagram’s Stories product to direct fans to quizzes, divulge teaser soundbites and share its popular ‘The First Look’ video, which gives viewers a two-minute daily preview of the upcoming episode.

While it is pulling away from Snapchat, the show is still investing a lot of resource in Twitter, which England said gives fans a platform to discuss the show, especially its “watercooler moments” in real-time.

“Love Island has become so important to Twitter that the company took out a cover-wrap of the Metro on the day of the first episode, just to remind people to use it while watching the show,” he added.

Of the platforms Series Four is using, England described Instagram as the ‘perfect‘ one. The visual tone of it, he noted, matches the show’s own attention to visual perfection, which affects everything from set backdrops to the contestants themselves.

The partnerships too have expanded from those with [main sponsor] Superdrug and Ministry of Sound that ran during Series Three, to 10 partners for Series Four, including Missguided and Domino’s.

This expansion is allowing Love Island’s team to achieve more for their audiences, and for commercial partners to explore new engagement avenues. It could lead to larger audiences, and a few more accolades along the way.

Source: https://www.thedrum.com/news/2018/07/03/inside-love-islands-social-media-strategy-why-itv-has-abandoned-snapchat-instagram

 

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June: a bleak month for newspapers

It’s been a bleak month for newspapers, with only one title in the entire daily newspaper market boosting their circulation figures.

 

Daily market

Only one title (the Financial Times) in the entire daily newspaper market was able to boost its circulation figures in June, while the overall market declined 1% month-on-month and 9.2% year-on-year.

Despite a drop over the year of -5%, the Financial Times was up 1.1% between May and June, shifting an extra 2,000 copies. The broadsheet’s total circulation now stands at 183,300.

However, all other titles in the daily market saw their circulations decline last month. The Guardian was down almost -2% to 138,000, while The Times was down -0.7% to 428,000.

Elsewhere, the Daily Mail was down -1% to 1.26m, and the Sun down -1.5% to 1.45m.

Sunday market

No title in the Sunday market recorded any circulation growth in June. Overall the entire market was down -4.4% month-on-month, and -12.4% year-on-year.

In the quality market, the Observer was down -2.6% to 166,300, the Sunday Times down -6.6% to 721,800, and the Sunday Telegraph (no longer reporting any free bulks) was down -4.9% to 288,500.

Meanwhile, the Mail on Sunday was down -4.8% – a drop of almost 54,000 – to a little over 1 million, while the Sunday Express dropped -6.3% to 295,300, a drop of almost 20,000.

Source: https://mediatel.co.uk/newsline/2018/07/19/june-abcs-a-bleak-month-for-newspapers/

 

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